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    Wyświetlanie 1-4 z 4
    Tytuł:
    Binge drinking in relation to services – bibliometric analysis of scientific research directions
    Autorzy:
    Glińska, E.
    Siemieniako, D.
    Powiązania:
    https://bibliotekanauki.pl/articles/125538.pdf
    Data publikacji:
    2018
    Wydawca:
    Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
    Tematy:
    bibliometrics
    scientific research
    binge drinking
    services
    alcohol
    bibliometria
    badania naukowe
    picie do upadłego
    usługi
    alkohol
    Opis:
    The article aims to identify scientific research areas within which the subject matter of binge drinking in relation to services is addressed, based on bibliometric data analysis characterising scientific publications indexed by the Scopus database. To achieve the aim, authors use different techniques of the bibliometric analysis with the support of the VOSviewer software. Results of the literature review on binge drinking show that harmful binge drinking behaviour is a subject of intervention services, which are undertaken by governmental and non-governmental institutions. As a theoretical contribution of the research part of the paper, it was proposed to qualify five categories containing the issue of binge drinking in relation to services, such as binge drinking consequences, the culture of alcohol consumption, alcohol versus risky sexual behaviours, alcohol intoxication and binge drinking, and the use of other substance among young people.
    Źródło:
    Engineering Management in Production and Services; 2018, 10, 1; 45-54
    2543-6597
    2543-912X
    Pojawia się w:
    Engineering Management in Production and Services
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Mystery visitor as a research method of trade show performance
    Autorzy:
    Gębarowski, M.
    Siemieniako, D.
    Powiązania:
    https://bibliotekanauki.pl/articles/398795.pdf
    Data publikacji:
    2015
    Wydawca:
    Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
    Tematy:
    trade shows
    trade show performance
    participant observation
    mystery visitor
    retail real estate business
    prezentacje handlowe
    efektywność targów
    obserwacja uczestnika
    tajemniczy gość
    handel detaliczny nieruchomości
    Opis:
    The goal of this paper is to present a research method used during trade shows, which is commonly named as a mystery visitor, and in particular to identify its unique characteristics and the conditions under which correct results may be achieved. The authors used to one of the variants of participant observation, which is mystery visitor, as a research method. This method was used during the MAPIC – the world’s largest retail real estate business trade show. Mystery visitor method can be used to examine in detail various phenomena existing in exhibitors’ activities and to assess a general level of customer service during a particular trade show. The observation based on the mystery visitor method, carried out during trade shows, which is properly conducted can provide numerous benefits for both exhibitors and exhibition event organisers. The mystery visitor research method has not been presented in the marketing literature yet. This paper fill in the existing gap, in particular, by indicating characteristics of that method. The paper points out how to effectively use the mystery visitor method in practice in order to assess trade show performance.
    Źródło:
    Ekonomia i Zarządzanie; 2015, 7, 3; 15-24
    2080-9646
    Pojawia się w:
    Ekonomia i Zarządzanie
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Internet-based consumer co-creation experience of the new product development process
    Autorzy:
    Khrystoforova, Viktoria
    Siemieniako, D.
    Powiązania:
    https://bibliotekanauki.pl/articles/125580.pdf
    Data publikacji:
    2019
    Wydawca:
    Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
    Tematy:
    consumer co-creation
    new product development
    open innovation
    Internet-based co-creation
    co-creation experience
    współtworzenie konsumenta
    rozwój nowych produktów
    otwarta innowacja
    współtworzenie przez Internet
    doświadczenie współtworzenia
    Opis:
    The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.
    Źródło:
    Engineering Management in Production and Services; 2019, 11, 3; 60-68
    2543-6597
    2543-912X
    Pojawia się w:
    Engineering Management in Production and Services
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    One-page strategic plan using the example of Aarong company from Bangladesh
    Autorzy:
    Sazonenka, Y.
    Towhid, Y. I.
    Siemieniako, D.
    Powiązania:
    https://bibliotekanauki.pl/articles/125564.pdf
    Data publikacji:
    2018
    Wydawca:
    Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
    Tematy:
    strategic planning
    one-page strategic plan
    marketing strategy
    non-profit
    Bangladesh
    planowanie strategiczne
    jednostronicowy plan strategiczny
    strategia marketingowa
    Bangladesz
    Opis:
    Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a company’s customers, suppliers and other stakeholders. Nowadays, short but informative presentation solutions are becoming more attractive and popular. Companies are using more visuals with a short text in their communication channels as well as in building strategies. One of the tools is the one-page strategic plan (OPSP). The research problem of the paper is how to develop a strategy in its compressed version for the organisation that can have a format which is easy-to-understand and communicate. The paper aims to propose the OPSP model for the Aarong company, which should include both the commercial and non-profit activities. As a research method, the case study of Aarong company was chosen, using the secondary data. The proposed OPSP for Aarong company clearly showed the connections of all key elements of a strategic plan. The practical implications of using the OPSP tool in the Aarong company are clearly visible in terms of synthesis of a complicated strategic plan and having an attractive form of the company strategy for the external communication.
    Źródło:
    Engineering Management in Production and Services; 2018, 10, 2; 57-65
    2543-6597
    2543-912X
    Pojawia się w:
    Engineering Management in Production and Services
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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