Strategic development and planning predetermine all the major fields of activities.
Marketing activities are the key tool of communication with a company’s customers,
suppliers and other stakeholders. Nowadays, short but informative presentation
solutions are becoming more attractive and popular. Companies are using more visuals
with a short text in their communication channels as well as in building strategies. One
of the tools is the one-page strategic plan (OPSP). The research problem of the paper
is how to develop a strategy in its compressed version for the organisation that can
have a format which is easy-to-understand and communicate. The paper aims to
propose the OPSP model for the Aarong company, which should include both
the commercial and non-profit activities. As a research method, the case study of
Aarong company was chosen, using the secondary data. The proposed OPSP for
Aarong company clearly showed the connections of all key elements of a strategic
plan. The practical implications of using the OPSP tool in the Aarong company are
clearly visible in terms of synthesis of a complicated strategic plan and having
an attractive form of the company strategy for the external communication.
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