Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "behavior of consumers" wg kryterium: Wszystkie pola

  Lista filtrów
Wyrównaj
Wyświetlanie 1-15 z 16
Tytuł:
Moderating effect of creditability on the relationship between online marketing communication, web quality and culture experience
Umiarkowany wpływ zdolności kredytowej na związek między komunikacją marketingową online, jakością internetu i doświadczeniem kulturowym
Autorzy:
Khruanamkham, Sukhon
Joemsittiprasert, Watcharin
Powiązania:
https://bibliotekanauki.pl/articles/405287.pdf
Data publikacji:
2019
Wydawca:
Politechnika Częstochowska
Tematy:
online marketing communication
web quality
behavior of consumers
Thailand
komunikacja marketingowa online
jakość sieci
zachowania konsumentów
Tajlandia
Opis:
The current study addresses the issue of online marketing communication to enhance the business activity through online users and netizens in Thailand. The purpose of study entails the understanding of behavior of consumers who actively use web based and internet-based applications to purchase hotel services online at tourist places of Thailand. The study depicted the overlooked variables cultural experience and website quality to determine the intention and call to action of consumer. Primary data analysis like descriptive, reliability of the models and both direct and indirect effects are examined as core methods in the study. Moreover, the study contribute in body of knowledge by explaining the relationship of credibility of online and internet-based applications for hotel booking. The sample was selected from tourists resorts of Thailand from three major spots including Bangkok, Phuket and Pattaya from netizens. The study found that user’s experience and website quality influence the decision making of user and credibility of source doesn’t have any moderating effect in determining the call to action among netizens of Thailand.
Obecne badanie dotyczy kwestii komunikacji marketingowej online w celu zwiększenia aktywności biznesowej poprzez użytkowników online i internautów w Tajlandii. Celem badania jest zrozumienie zachowań konsumentów, którzy aktywnie korzystają z aplikacji internetowych i internetowych do zakupu usług hotelowych online w miejscach turystycznych Tajlandii. Badanie przedstawiało przeoczone zmienne doświadczenia kulturowe i jakość strony internetowej w celu określenia intencji i wezwania do działania konsumenta. Analiza danych pierwotnych, takich jak opisowe, wiarygodność modeli oraz zarówno efekty bezpośrednie, jak i pośrednie, są badane jako podstawowe metody w badaniu. Co więcej, badanie stanowi wkład w wiedzę, wyjaśniając związek wiarygodności aplikacji internetowych i internetowych do rezerwacji hoteli. Próba została wybrana spośród ośrodków turystycznych Tajlandii z trzech głównych miejsc, w tym z Bangkoku, Phuket i Pattaya od internautów. Badanie wykazało, że doświadczenie użytkownika i jakość witryny wpływają na podejmowanie decyzji przez użytkownika, a wiarygodność źródła nie ma żadnego wpływu łagodzącego w określaniu wezwania do działania wśród internautów Tajlandii.
Źródło:
Polish Journal of Management Studies; 2019, 19, 2; 231-239
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Changes in the behavior of organic food consumers
Autorzy:
Łuczka, Władysława
Powiązania:
https://bibliotekanauki.pl/articles/96754.pdf
Data publikacji:
2019
Wydawca:
Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
Tematy:
consumer
purchasing behaviour
market
organic food
konsument
zachowania zakupowe
rynek
jedzenie organiczne
Opis:
The purpose of this paper is to discuss the purchasing behavior of organic food consumers based on survey findings, and to identify the change patterns by comparing these findings with a 2010 study and selected conclusions from other research carried out in Poland. A PAPI survey was carried out in 2018 with 214 respondents who buy organic food in stores located in Poznań. The results were analyzed using descriptive statistics metrics. The survey revealed the growing importance of health and environmental concerns among the motives for buying organic food, as indicated by the consumers. Compared to findings from previous research, there are improvements in consumer awareness and a transition from an egoistic to an altruistic approach to how their purchasing decisions affect the natural environment. Positive developments also include the increase in the share of regular consumers who form the basic segment of the organic food market, and the fact that online sales are viewed as a prospective place of buying organic food.
Źródło:
Ekonomia i Środowisko; 2019, 3; 140-153
0867-8898
Pojawia się w:
Ekonomia i Środowisko
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The challenges of digital marketing of food products towards the behavior of young consumers
Wyzwania cyfrowego marketingu produktów żywnościowych wobec zachowań młodych konsumentów
Autorzy:
Kawęcki, Norbert
Powiązania:
https://bibliotekanauki.pl/articles/23051063.pdf
Data publikacji:
2022-06-30
Wydawca:
Wojskowa Akademia Techniczna im. Jarosława Dąbrowskiego
Tematy:
media społecznościowe
Internet
marketing
jedzenie
dziecko
social media
food
child
Opis:
This article provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for children’s digital privacy. The aim of the article is to summarize the evidence on children’s exposure to food marketing in digital media and the persuasive power of that exposure’ overview international and national literature as well as to answer on questions regarding to frequency of using social media by children, methods used to track online and offline, influence of marketing on children exposure, impact of food marketing in social media for children and counter it and policies which should be implemented to protect children by food marketing.
Artykuł zawiera aktualne informacje na temat marketingu żywności i napojów bezalkoholowych wśród dzieci oraz zmian, które zaszły, ze szczególnym uwzględnieniem istotnego przejścia na marketing cyfrowy. Pokazuje trendy w korzystaniu z mediów przez dzieci, metody marketingowe w nowym krajobrazie mediów cyfrowych oraz zaangażowanie dzieci w tenże marketing. Uwzględnia również wpływ na dzieci i ich zdolność do przeciwdziałania marketingowi, a także konsekwencje dla prywatności cyfrowej u dzieci. Celem artykułu jest podsumowanie danych na temat narażenia dzieci na marketing żywności w mediach cyfrowych oraz siły perswazyjnej tego narażenia, przegląd literatury krajowej i międzynarodowej, jak także udzielenie odpowiedzi na pytania o częstotliwości używania mediów socjalnych przez dzieci, metod do ich śledzenia zdalnie i niezdalnie, wpływu marketingu na ekspozycję dzieci, jak także marketingu jedzenia w mediach społecznościowych i przeciwstawianiu się temu zjawisku przez dzieci. Jaki ostatni problem artykułu są działania podejmowane w celu kreowania regulacji i przepisów wdrażanych by chronić dzieci przed marketingiem jedzenia.
Źródło:
Nowoczesne Systemy Zarządzania; 2022, 17, 2; 47-58
1896-9380
2719-860X
Pojawia się w:
Nowoczesne Systemy Zarządzania
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Typology of Consumers Purchase Behavior on Passenger-Car Market in Poland
Autorzy:
Niestrój, Jakub
Powiązania:
https://bibliotekanauki.pl/articles/522340.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Zachowania konsumenta
Rynek motoryzacyjny
Rynek samochodowy
Consumer behaviour
Car market
Opis:
Transformation of economic, cultural, and social changes in Poland contributes to the increasing diversity and heterogeneity in consumer behavior on the car market. The diversity of behavior is observable in both - the purchase and usage of vehicles, it affects the qualitative and quantitative structure of consumption, including the actual market decisions shaped by aspirations, needs, preferences, ways of achieving objectives, cycles of exchange of goods, lifestyles, family model and many others.(fragment of text)
Źródło:
Journal of Economics and Management; 2014, 15; 61-78
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Behavior aspects of Generation Y consumers on the food market
Wybrane aspekty zachowań konsumentów z pokolenia Y na rynku żywności
Autorzy:
Barska, Anetta
Wojciech, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/952263.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Przyrodniczy w Poznaniu. Wydawnictwo Uczelniane
Tematy:
consumer behavior
survey
generation y consumers
food product
independence test
correspondence analysis
zachowania konsumentów
konsumenci pokolenia y
produkt żywnościowy
badania ankietowe
test niezależności
analiza korespondencji
Opis:
This study looks at Generation Y growing up a specific community who had an influence on values, by which they are directed now, and the expectations that they have towards reality around them. Generation Y consumers exert increasing pressure on the market environment and trigger evolution of many economic sectors, including food. The goal of this article is to identify how the behavior of Generation Y influences the food market. The authors used an analysis of the subject literature and results of questionaire surveys conducted among 364 respondents. The conducted questionnaire surveys indicate criteria for selecting the place of buying of food product, which are fresh, quality and price, or in the case of purchase place – range offered. Additionally, the survey looked at whether these attitudes were related to sex, professional activity, place of residence and assessment of the respodents level of income. Statistical analysis of relations between the pairs of variables was performed using Pearson’s chi-square test of independence. Additionally, the research showed, that Generation Y consumers tend to accept innovations on the food market.
Pokolenie Y jest traktowane jako unikalna i wpływowa grupa konsumentów, których postawy nabywcze są kształtowane głównie pod wpływem zmian zachodzących w makrootoczeniu. Przedstawiciele pokolenia Y wywierają coraz większą presję na otoczenie rynkowe, inicjując ewolucję wielu sektorów gospodarki, w tym również żywnościowego. Celem artykułu jest omówienie zachowań nabywczych pokolenia Y na rynku żywności. W postępowaniu badawczym wykorzystano analizę literatury oraz wybrane wyniki własnych badań empirycznych, zrealizowanych metodą ankietową w grupie 364 konsumentów. Do oceny rzetelności skal wykorzystano test Alfa Cronbacha. W wyniku przeprowadzonych badań zidentyfikowano kryteria wyboru produktów żywnościowych oraz miejsca ich zakupu. Dodatkowo zweryfikowano, czy postawy i zachowania konsumentów z pokolenia Y były związane z płcią, aktywnością zawodową, dochodami z pracy własnej, subiektywną oceną sytuacji finansowej oraz miejscem zamieszkania respondentów. Ustalono również, że pokolenie to charakteryzuje otwartość na innowacje.
Źródło:
Journal of Agribusiness and Rural Development; 2017, 45, 3; 497-505
1899-5241
Pojawia się w:
Journal of Agribusiness and Rural Development
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results
Zachowania zakupowe Polaków podczas pandemii – wyniki badań
Autorzy:
Prymon-Ryś, Ewa
Galarowicz, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/2085964.pdf
Data publikacji:
2021-12-30
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
consumer behavior
pandemic
lockdown
e-commerce
marketing research
zachowania konsumentów
pandemia
badania marketingowe
Opis:
Purpose: The purpose of the article is identification and evaluation of the most important changes that have occurred in the behavior of Polish consumers as a result of the pandemic lockdown introduced in 2020. The article presents the results of studies conducted during the epidemic restrictions from March 15 to May 4, 2020. Design/methodology/approach: The main aim of the research was to determine how these restrictions influenced the purchasing behavior and decisions made by consumers. In the polls, the technique of an internet survey was used, which was justified by the accepted form of remote communication imposed on the society in various spheres of activity. The subject of the research was the organization of free time, the organization of shopping in households, the frequency of purchases and the methods of shopping in stationary and online stores. Findings: The most important phenomena that have been observed include the growing importance of e-commerce and technologies supporting distance communication and online exchange. The share of FMCG in online purchases increased when compared with the pre-pandemic online purchases. Polish consumers reduced the frequency of purchases and limited their overall spending on everyday purchases. During the first wave of the pandemic, the crucial issue for consumers was time management as a result of increased professional and family responsibilities, or (a similar percentage of responses) of excess free time. Poles used information technologies – for communication, shopping, learning and entertainment, to cope with the imposed social isolation. This trend, as indicated by the results of subsequent studies, will continue. Research limitations/implications: The research was conducted at a particular moment of time, during the last 2 weeks of the first pandemic lockdown; therefore, the study cannot provide the measurement of observable effects of behavior changes during a longer time since the pandemic situation has been volatile. In the research, the snowball method of sampling, which has its own limitations, was adopted. Originality/value: The value of the article results from the outcomes of the survey conducted with the use of a research questionnaire originally designed for the purposes of this study and empirical research results obtained during the lockdown period, which allowed for observing changes in consumer behavior in real time.
Cel: identyfikacja i ocena najważniejszych zmian, jakie zaszły w zachowaniach polskich konsumentów w wyniku lockdownu wprowadzonego w 2020 roku. Artykuł przedstawia wyniki badań przeprowadzonych w trakcie trwania ograniczeń epidemicznych od 15 marca do 4 maja 2020 roku. Metodologia: głównym celem badań było określenie, jak ograniczenia te wpłynęły na zachowania zakupowe i decyzje podejmowane przez konsumentów. W badaniach sondażowych wykorzystano technikę ankiety internetowej, co było uzasadnione narzuconą społeczeństwu w różnych sferach aktywności i akceptowaną formą komunikacji zdalnej. Przedmiotem badań objęto organizację czasu wolnego, organizację zakupów w gospodarstwach domowych, częstotliwość dokonywanych zakupów oraz sposoby dokonywania zakupów w sklepach stacjonarnych oraz internetowych. Wyniki: do najważniejszych zjawisk, jakie zaobserwowano należy wzrost znaczenia handlu elektronicznego oraz technologii wspomagających komunikację zdalną i wymianę online. Wśród zakupów w Internecie zwiększył się udział produktów spożywczych i środków ochrony i higieny osobistej, których odsetek w zakupach internetowych przed pandemią był niewielki. Polscy konsumenci ograniczyli częstotliwość zakupów i ograniczyli ogólnie wydatki na codzienne zakupy. Podczas I fali pandemii najbardziej uciążliwa dla konsumentów była kwestia organizacji czasu na skutek zwiększonych obowiązków zawodowych i rodzinnych lub (podobny odsetek wskazań) nadmiaru wolnego czasu i konieczności jego zagospodarowania. Ograniczenia/implikacje badawcze: badanie zostało przeprowadzone w określonym momencie, w ciągu ostatnich 2 tygodni pierwszego lockdownu pandemicznego, dlatego badanie nie może dostarczyć obserwowalnych efektów zmian zachowań w długim okresie, sytuacja pandemiczna jest bowiem niestabilna. W badaniach przyjęto metodę „kuli śniegowej” dla doboru próby, która ma swoje ograniczenia. Oryginalność/wartość: wartość artykułu wynika z rezultatów badań przeprowadzonych z wykorzystaniem kwestionariusza badań oryginalnie zaprojektowanego na potrzeby niniejszego badania oraz samych rezultatów badania pozyskanych w trakcie trwania lockdownu, co pozwoliło zaobserwować zmiany zachowań konsumentów w czasie rzeczywistym.
Źródło:
Problemy Zarządzania; 2021, 19, 4/2021 (94); 19-37
1644-9584
Pojawia się w:
Problemy Zarządzania
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A typology of consumers by their nutritional behaviors and selected lifestyle elements
Autorzy:
Ozimek, Irena
Maciejewski, Grzegorz
Kita, Pavol
Szlachciuk, Julita
Powiązania:
https://bibliotekanauki.pl/articles/2189660.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
nutritional behavior
consumer behavior
consumers
typology
cluster analysis
Opis:
Aim/purpose - The paper aims to present a preliminary consumer typology based on the declared nutritional behaviors and selected lifestyle elements of Polish and Slovak consumers. Design/methodology/approach - The research was conducted in the first half of 2019, among non-randomly selected subjects representing their households from Poland and Slovakia. The empirical part of the work is based on the results of research employing a structured standardized interview. Cluster analysis was used in the analysis of the results. Findings - The results of the research showed that the eating behaviors of Polish and Slovak consumers differ. Some Polish and Slovak consumers follow the principles of healthy eating. Among Polish consumers we distinguished four types of consumers: I - "Driven by the principles of healthy eating"; II - "Implementing the principles of healthy eating"; III - "Ordinary bread eaters"; IV - "Consciously unaware." In turn, among Slovak consumers, we distinguished also fourth types: I - "Driven by the principles of healthy eating"; II - "Exercise and drink milk!"; III - "Not attaching importance to healthy eating"; IV - "Eat tastily and healthily." The distinguished types of consumers can be the basis for the food market segmentation. Knowledge of the typology based on declared eating behaviors and selected aspects of the lifestyle may enable food producers to develop an appropriate marketing strategy. Research implications/limitations - A certain limitation may be the non-random sample selection. An important aspect would also be to expand the analyzed research thread with additional aspects related to eating behavior and lifestyle. Another limitation is that the clusters were delivered in two separate processes for Poland and Slovakia, respectively. As a result, the clusters are different and represent two different typologies. Originality/value/contribution - The research may be an important source of information for researchers dealing with consumer typology. The distinguished types of consumers can be the basis for the food market segmentation.
Źródło:
Journal of Economics and Management; 2023, 45; 68-101
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The influence of the trends in consumers’ food behavior contributing to the formulation of marketing strategies for food companies
Autorzy:
Hanus, Gabriela
Powiązania:
https://bibliotekanauki.pl/articles/1161453.pdf
Data publikacji:
2018
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
food behaviour
marketing strategy
new trends in consumers’ food behaviour
Opis:
The aim of this article is to identify and discuss the most important trends in consumers’ nutritional behaviour that contribute to the formulation of marketing strategies for food companies. The globalization, servicisation, virtualization, ecologisation and rationalization of consumption have been described as selected examples of new trends in consumers’ behaviour. Across the studies covered by this paper it has been found that the creation of new innovative food products and services, the development of regional brands and pro-ecological products which are on line with utility and quality based on safety for health and for the natural environment are some examples of marketing strategies of food companies.
Źródło:
World Scientific News; 2018, 112; 85-95
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Can I trust my AI friend? The role of emotions, feelings of friendship and trust for consumers information-sharing behavior toward AI
Autorzy:
Pelau, Corina
Dabija, Dan-Cristian
Stanescu, Mihaela
Powiązania:
https://bibliotekanauki.pl/articles/39989038.pdf
Data publikacji:
2024
Wydawca:
Instytut Badań Gospodarczych
Tematy:
artificial intelligence
consumers
self-disclosing behavior
empathy
friendship
Opis:
Research background: AI devices and robots play an increasingly important role in consumers’ everyday life, by accompanying the consumer all day long. This presence has several utilitarian and social benefits, but at the same time the optimal functioning of AI requires personal information from the consumer. Purpose of the article: Starting from the premise that people share more information with friends, we have tested empirically whether an emotional behavior of AI can evoke the same emotions in the relationship between consumers and their AI devices, leading to a higher self-disclosing behavior. Methods: To validate the proposed hypotheses, three mediation models were tested using structural equation modelling in Smart-PLS 3.3.3, based on data collected with the help of an online survey.  Findings & value added: We prove empirically that AI’s emotional behavior can increase consumers’ trust, it can evoke feelings of friendship and it can determine a higher perceived control over the shared private information, thus leading to lower perceived threats regarding the consumers’ vulnerability and exposure related to sharing of private data. These results have important implications for designing consumer-AI interactions.
Źródło:
Oeconomia Copernicana; 2024, 15, 2; 407-433
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Servitization in the food behaviors of Polish consumers
Autorzy:
Hanus, Gabriela
Powiązania:
https://bibliotekanauki.pl/articles/2027273.pdf
Data publikacji:
2021
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Catering companies
Food behavior
Food-away-from home
Out-of-home eating
home-delivered meals
Servitization
Opis:
Aim/purpose - The main purpose of this research is to identify and characterize the phenomenon of servitization in the food behaviors of Polish consumers and the factors shaping it. Design/methodology/approach - The empirical research was conducted on a sample of 660 respondents in the entire territory of Poland in 2018. The measurement tool in the primary research was a questionnaire. The collected data were analyzed using the multiple regression model, Cronbach's alpha coefficient, descriptive statistics, Student's t-test. Findings - The results of the research confirm that the phenomenon of servitization is poorly visible in Polish consumers' food behaviors; however, it can be concluded that this trend is becoming increasingly more visible from year to year. It has been shown that servitization of food behaviors is particularly visible among young and well-educated men who assess their income situation as good or very good and live in urban-ized areas. Research implications/limitations - The research shows that the demand for catering services is growing and reveals who uses restaurants most often, which can be used by companies in this industry. The research is limited by the non-exhaustive character of the study, the questionnaire method, and household budget surveys as research tools, which are not without flaws, as well as time limitations. Originality/value/contribution - The results suggest a number of points. First, the gradual convergence of Polish people' eating patterns with those of Western Europe in the use of catering services is shown. Second, the findings provide evidence of signifi-cant economic and socio-demographic differences regarding the use of food services among individuals. Third, they show the most important factors that shape the manifestation of servitization in consumers' food behaviors, which are income, gender, education, age, and location.
Źródło:
Journal of Economics and Management; 2021, 43; 357-386
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Values and Lifestyle Segmentation of Poles 55+ and It’s Implications for Consumers’ Attitudes and Behaviour
Autorzy:
Maison, Dominika
Powiązania:
https://bibliotekanauki.pl/articles/417434.pdf
Data publikacji:
2014-12-15
Wydawca:
Akademia Leona Koźmińskiego w Warszawie
Tematy:
grey market
segmentation
values
consumer behavior
advertising
Opis:
Purpose: Interest in older consumers as the subject of marketing strategy is growing in Western countries (Gunter, 1998). However, in Poland, this group is still neglected by marketers and perceived in stereotypical way, and its marketing potential is underestimated. The main goal of this research was to provide understanding of the contemporary older Polish population and especially older Polish consumers, including their values, needs, attitudes, opinions and behaviors. Methodology: In order to investigate the Polish “grey market,” we conducted survey research (CAPI) based on a representative quota – a random nationwide sample of n=1500 participants above 55 years old. Additionally, we also conducted qualitative research – 18 individual in-depth interviews (IDIs) at homes of consumers (ethnographic interviews). Findings: Based on the factor and cluster analysis (Weinstein, 1994) from the quantitative survey, 5 segments of older Polish consumers were selected: Fulfilled Optimists (14% of population), Bored with Life (17%), Passive Materialists (22%), Family-oriented Non-materialists (22%), and Excluded Traditionalists (25%). Segments differed in values, lifestyles, attitudes toward life, family, work and general life satisfaction. As a consequence of those psychological differences, segments differed in consumer behaviour, preferences and perception of marketing communication (advertising). Originality/Value: Our analysis shows that key areas, which determine particular consumer behaviour in each segment are – contrary to common belief – not demographic characteristics, but mainly psychological aspects (such as attitude to life, optimism, attitude to money, open-mindedness and general curiosity).
Źródło:
Management and Business Administration. Central Europe; 2014, 22, 4; 78-94
2084-3356
Pojawia się w:
Management and Business Administration. Central Europe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Family enterprises in Polish consumers’ mindset in the light of international tendencies
Autorzy:
Bednarz, Joanna
Nikodemska-Wołowik, Anna M.
Powiązania:
https://bibliotekanauki.pl/articles/522034.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Consumer behavior
Family enterprise (FE)
Polish market
Opis:
Aim/purpose – The main aim of the paper is to fill in the gap in the existing literature as well as to propose a set of specific family enterprises’ (FE) attributes concerning certain socioeconomic conditions in Poland. The objectives of the article are interrelated with two theses. H1 assumes that in current literature there is a little attention paid to the demand side of the market, particularly to the individual consumers (including young buyers) and their attitudes toward FEs. H2 indicates that the perception of Polish FEs changes considerably reflecting the international trends. Design/methodology/approach – The authors studied a consolidated profound review of recent international and Polish publications on FEs. The expert interviews and in-depth individual interviews were conducted. Both empirical studies brought a preliminary insight into overall consumer perception of the FEs in Poland. Findings – For several years Polish buyers have been dynamically changing their mindset, breaking the stereotype of FEs’ owners. Nowadays, tradition and quality are two attributes which are associated closely with Polish FEs. Customers indicate that FEs are trustworthy, responsible, solid and dependable. They also highlight the ethnocentric attitude toward these companies – Polishness. All these attributes are evidently appreciated. FEs are correlated with traditional industries and products, especially with groceries, cosmetics, clothes, shoes, jewelry, furniture, windows and doors. Research implications/limitations – The identity of FEs is not always communicated properly. Consumers often cannot ascertain a provenance of their offer as many FEs do not emphasize their family identity. Additionally, on the Polish market, consumers are occasionally misled considering the family ownership of a business. Originality/value/contribution – The studies indicate a set of attributes typical of Polish FEs underpinning their strong identity which should be explicitly conveyed to the public, with special regard to young consumers.
Źródło:
Journal of Economics and Management; 2017, 29; 5-22
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A survey of Polish consumers’ views on health and nutrition claims made on food packaging
Autorzy:
Majcher, Sylwia
Powiązania:
https://bibliotekanauki.pl/articles/11057899.pdf
Data publikacji:
2021-12-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
health claims
nutrition claims
consumer behavior
food products
Opis:
Goal: To examine the impact of nutrition and health claims on Polish consumers' buying attitudes and intentions. Design/methodology/approach: A questionnaire-based survey was conducted with a group of 200 Polish consumers using the CAWI method, selected by means of purposive, "snowball" sampling. The survey form consisted of 4 parts: A — evaluation of photos of sample products with nutrition claims, health claims, both type of claims, or no claims (control group); B — answering questions about food labelling and the use of nutrition claims; C — opining on health and nutrition claims presented as separate, non-product-specific messages. Findings: The perception of the health and nutrition quality of products with health and nutrition claims was found to be strongly dependent on the consumer's attitude towards a given type of food. The presence of claims seems to have a neutral effect on the perception of the taste of products connoted with healthy eating, but a negative influence in the case of products considered unhealthy. Despite the great interest in the information contained in the labels of food products and healthy eating, Polish consumers still display only a slight degree of knowledge about such claims. At the same time, they seem to be skeptical of the reliability of the health and nutritional- related information on the packaging of food products, which is not correlated with their level of knowledge on the subject. The presence of claims is not decisive for consumers in terms of making purchasing decisions, and claims are less important to them than the use-by-date or the price of the product. Also, claims do not mean the product is perceived by consumers as less caloric. Practical implications: In order to meet the expectations of modern consumers, food producers should consider placing both types of claims on labels, as well as undertaking other promotional activities that draw consumers' attention to the health and nutrition benefits of their products. Due to the fact that a good knowledge of and interest in healthy eating does not translate into a better understanding of nutrition claims, it is necessary to increase consumer awareness of food law. Due to consumer skepticism about health and nutritional-related information, food producers should ensure that the information on their product labels is as consistent as possible. Originality and value: This is one of the few studies conducted among Polish food consumers that examine how the presence of health and nutrition claims on food labels affect perceptions and purchasing intentions regarding food products.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2021, 42, 4; 1-16
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Pro-environmental activities of consumers
Pro-środowiskowa działalność konsumentów
Autorzy:
Jotanovic, S. R.
Ratkovic, M.
Zakic, N.
Powiązania:
https://bibliotekanauki.pl/articles/405553.pdf
Data publikacji:
2017
Wydawca:
Politechnika Częstochowska
Tematy:
pro-environmental activities
consumer behavior
cross-cultural comparison
działania proekologiczne
zachowania konsumenckie
porównanie międzykulturowe
Opis:
The aim of the study is to compare pro-environmental activities between consumers in Serbia, Croatia, Bosnia and Herzegovina, FYR Macedonia, Slovenia and Montenegro. Empirical research was conducted on a sample of 1,550 participants from these countries. The results indicate that there are differences between consumers from: Montenegro and Serbia, Montenegro and Macedonia, Montenegro and Slovenia, Bosnia and Herzegovina and Slovenia and Bosnia and Herzegovina and Macedonia. Consumers from Montenegro and Bosnia and Herzegovina achieve significantly lower scores in the pro-environmental activities. Also, results indicate that there are no differences in gender, age and professional qualification related to pro-environmental activities between consumers. Differences in monthly incomes by households exist but post hock test not indicate to the exactly differences. The received data can be used by all market participants from these countries for increase pro-environmental activities of consumers.
Celem badania jest porównanie działań proekologicznych między konsumentami w Serbii, Chorwacji, Bośni i Hercegowinie, Macedonii, Słowenii i Czarnogórze. Badania empiryczne przeprowadzono na próbie 1550 uczestników pochodzących z wymienionych krajów. Wyniki wskazują, że istnieją różnice między konsumentami z: Czarnogóry i Serbii, Czarnogóry i Macedonii, Czarnogóry i Słowenii, Bośni i Hercegowiny oraz Słowenii i Bośni i Hercegowiny oraz Macedonii. Konsumenci z Czarnogóry oraz Bośni i Hercegowiny osiągają znacznie niższe wyniki w działaniach prośrodowiskowych. Ponadto wyniki wskazują, że nie ma różnic pod względem płci, wieku i kwalifikacji zawodowych związanych z działaniami prośrodowiskowymi między konsumentami. Różnice w dochodach miesięcznych według gospodarstw domowych istnieją, jednak test post hoc nie wykazał konkretnych różnic. Otrzymane dane mogą być wykorzystywane przez wszystkich uczestników rynku z tych krajów w celu zwiększenia działań prośrodowiskowych konsumentów.
Źródło:
Polish Journal of Management Studies; 2017, 16, 1; 55-66
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Environmental and social aspects of corporate sustainability as perceived by consumers – a case study of clothing brands
Autorzy:
Radzymińska, Monika
Garbowska, Bożena
Powiązania:
https://bibliotekanauki.pl/articles/27313449.pdf
Data publikacji:
2023
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
sustainability
consumer
pro-environmental attitudes
pro-social attitude
behavior
zrównoważony rozwój
konsument
postawy proekologiczne
postawa prospołeczna
zachowanie
Opis:
Purpose: Competing for a limited number of socially conscious consumers and the appearance of new generations on the market forces a continuous addition of knowledge concerning pro-environmental and pro-social consumer attitudes and behaviour. Therefore, the present study attempts to: - identify the type of actions taken within the framework of sustainable development by selected clothing brands, - assess the pro-environmental and pro-social attitudes of young consumers purchasing clothing, - determine whether environmental and social aspects are a criterion for clothing choice among young consumers. Design/methodology/approach: Two approaches were used in the research. In the first stage of the research, messages posted on the websites of selected clothing brands were analysed. In the second, a quantitative study was conducted among young consumers (n = 218) by indirect online survey measurement, using a survey questionnaire embedded in a Google form. Findings: Young consumers present positive pro-environmental and pro-social attitudes. According to the respondents, the social commitment of companies influences the positive image and popularity of their products. However, almost half of all consumers presented an ambivalent or negative attitude towards paying more for the purchase of goods whose producers are involved in philanthropic and pro-environmental activities. This suggests that, in the view of this segment of respondents, it is the traders who should take financial responsibility for their actions by not raising the prices of the products they sell. Concern for others by purchasing socially committed brands and the environmental friendliness of the product were shown to rank lower in the hierarchy of clothing choice factors. Research limitations: The research was conducted on a narrow subject basis, so the results obtained cannot be generalised to the young consumer segment. The scope of the presented research is also limited. The results of the research should be regarded as a pilot study. Practical implications: The findings are of relevance to managers in charge of sustainability campaigns for clothing brands. They point to the need for further education aimed at shaping altruistic and pro-environmental attitudes. Originality/value: This study highlights that sustainability encompasses a range of activities with different ways of communicating values to consumers.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2023, 168; 393--407
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 16

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies