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Tytuł:
Importance of Social Media in Education Sector: A Theoretical Introspect
Autorzy:
Sharma, Khushbu
Gope, Laxmiram
Powiązania:
https://bibliotekanauki.pl/articles/44955615.pdf
Data publikacji:
2023-03-23
Wydawca:
Akademia Pedagogiki Specjalnej im. Marii Grzegorzewskiej. Wydawnictwo APS
Tematy:
Social media
Facebook
Social media in Education
Society
Benefit
Relevance
Opis:
Over the last decade, using social media and social networking has changed how people live. In the past, life was limited to newspapers, magazines, television, mobile phones, etc. People used to give more emphasis to using social media for specific purposes, such as making important phone calls or finding out about certain news. But today it has become the most important tool for human interaction, where everyone can share, exchange, comment, discuss and create information and knowledge in a collaborative way. It touches almost every aspect of human life, from learning to socialising. Today, a single click can put the world at our fingertips! Apart from official communication, Internet today facilitates socialisation through social networking sites like Facebook, LinkedIn and Twitter, all these sites make our life very easy and comfortable. This paper therefore aims to explore how social media are used in educational and social contexts.
Źródło:
International Journal of Pedagogy, Innovation and New Technologies; 2022, 9(2); 128-133
2392-0092
Pojawia się w:
International Journal of Pedagogy, Innovation and New Technologies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Promotional tactics of Polish fashion brands in social media on the example of Vesna and Marie Zélie
Autorzy:
Kalinowska, Aleksandra
Żyliński, Szymon
Powiązania:
https://bibliotekanauki.pl/articles/23946614.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Warszawski. Wydział Dziennikarstwa, Informacji i Bibliologii
Tematy:
Facebook
Instagram
Marie Zélie
fashion brand
social media marketing
social media
promotion
Vesna
Opis:
This article aims to examine the social media strategies employed by select Polish niche clothing brands, identifying which approaches are more effective and the factors influencing this effectiveness. Research methods: The study utilizes media content analysis and economic indicator analysis to explore the portrayal of these brands in media. Specifically, it compares the Facebook and Instagram profiles of two Polish fashion companies, Vesna and Marie Zélie. Additionally, the research incorporates netnography to analyze online consumer behavior. Results and conclusions: Facebook and Instagram emerge as primary online marketing platforms for the examined fashion brands, used for product showcasing and audience engagement. These companies initiate engagement through questions in posts and maintain dialogue by responding to comments. A comparative analysis of Vesna and Marie Zélie’s post nature and frequency indicates a more successful social media promotion strategy by Marie Zélie. Cognitive value: This article sheds light on contemporary strategies for social media promotion among companies. It uniquely analyzes the promotional tactics of niche fashion brands Marie Zélie and Vesna in social media, providing a comparative study of a successful and a less successful strategy. This comparison could guide other actors in formulating their social media advertising strategies.
Źródło:
Studia Medioznawcze; 2023, 4; 36-49
2451-1617
Pojawia się w:
Studia Medioznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Jak Facebook zamyka nas w bańce informacyjnej. Algorytm filtrujący newsfeed a zjawisko filter bubble
How does Facebook traps us in a bubble. The Facebook’s content filter algorithm vs filter bubble effect
Autorzy:
Malinowski, Bartosz
Powiązania:
https://bibliotekanauki.pl/articles/1052687.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
Facebook
social media
filter bubble
Opis:
The aim of the article is to analyze the relations between the Facebook’s content filter algorithm system and the filter bubble effect – a digital bubble that surrounds a user with personalized content and information, also isolating him from the information that does not fir his viewpoint. The Facebook’s content filter algorithm – also known as EdgeRank – is controversial due to its mechanism that prevents certain amount of information from reaching user. This invisible selection system might significantly affect the way we perceive the world – it traps us in a peculiar information bubble. The presented conclusions are to help in understanding the way the EdgeRank works, how it results in creating filter bubbles and what are the main threats being posed by it as well as the methods of reducing its negative effects. The article is divided into five chapters: 1. Facebook as a source of information. 2. The Facebook’s content filter algorithm. 3. Filter bubble in theory and in reality. 4. The consequences of being trapped in a information bubble. 5. How to reduce the negative effects of filter bubble?
Źródło:
Zarządzanie Mediami; 2016, 4, 1; 15-22
2353-5938
Pojawia się w:
Zarządzanie Mediami
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
IS FACEBOOK BENEFICIAL FOR WRITING PRACTICE? ECUADORIAN POLYTECHNIC STUDENTS SPEAK UP!
Autorzy:
Estrella Ibarra, Félix David
Powiązania:
https://bibliotekanauki.pl/articles/940911.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej w Lublinie. IATEFL Poland Computer Special Interest Group
Tematy:
social media
Facebook
teaching writing
Opis:
The study was set to understand students’ feelings when using Facebook as a platform for practicing writing skills. It could be determined that respondents appreciated and enjoyed working on Facebook. The general sense was that of having a low level of stress and anxiety while working online as their affective filter was reduced. Students were able to work at their own pace, anywhere they wanted, and they could communicate with each other, and the teacher if they had questions. The paired T-test resulted in a negative null hypothesis and, as a whole, the class improved by four percent.
Źródło:
Teaching English with Technology; 2018, 18, 3; 3-17
1642-1027
Pojawia się w:
Teaching English with Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Produkcja i konsumpcja newsów w czasach Facebooka, czyli komu potrzebni są jeszcze dziennikarze?
Production and consumption of news in times of Facebook, do anybody still needs journalists?
Autorzy:
Wolska-Zogata, Irena
Powiązania:
https://bibliotekanauki.pl/articles/1052690.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
mass media
journalist
social media
Facebook
Opis:
System of social communication is constantly evolving. The history of media shows that new technologies play a significant role in the formation and perception of social environment. In the 21st century, the influence of the Internet on the functioning of the social, political and media institutions has become a subject of interest shared by numerous scholars working within the field of communication and social sciences. Changes in the area of the media are thought to have important economic, cultural, and social consequences. However, the nature and scale of these changes are rather controversial (Briggs i Burke 2010). Technological changes, also those occurring in the world of media, result in drawing two risky conclusions. First of them is that the changes are perceived as an enemy (things are getting worse); second of them is – in opposition to the first one – that changes are seen as progress. In the media, the newest technologies have transformed the nature of the work of organisation and media workers, range of persons creating content, ways of retrieving and spreading information, ways of creating news, as well as ways of news consumption. This article presents changes taking place in the media environment and attempts to indicate further possible directions taken by these changes. The article undertake to indicate the possible direction in which they follow the media and journalism in the era of the dominance of social media, with a focus on the role of Facebook. Is the journalist continues to be the provider of news? What comes down the function of searching for information? Where consumers are looking for news and whether a journalist is still a credible figure?
Źródło:
Zarządzanie Mediami; 2016, 4, 1; 1-14
2353-5938
Pojawia się w:
Zarządzanie Mediami
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
DZIENNIKARZE W MEDIACH SPOŁECZNOŚCIOWYCH. STUDIUM PRZYPADKU – PROFILE KRZYSZTOFA SKÓRZYŃSKIEGO (FAKTY TVN) NA FACEBOOKU I TWITTERZE
Journalists in social media. A case study of Krzysztof Skórzyński’s (Fakty TVN) Facebook and Twitter profiles
Autorzy:
ZAGÓRSKA, MARTYNA MAŁGORZATA
Powiązania:
https://bibliotekanauki.pl/articles/546485.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Warmińsko-Mazurski w Olsztynie
Tematy:
new media
Twitter
Facebook
social media
TVN
Opis:
Newspaper, radio and television editorial teams now run their accounts on social networking websites. They are, without a doubt, one of many ways of promotion for the journalists and their materials. The author of the article took into comparison one month’s worth of activity of a journalist Krzysztof Skórzyński in social media on two platforms: Twitter and Facebook and chose October 2013 as the time the analysis was undertaken. The process of comparing the gathered material was an attempt to demonstrate which medium was used more frequently by Krzysztof Skórzyński. In addition, by comparing the statements on both websites the relationship in the subjects of the published materials could also be noticed. During the time the research took place Krzysztof Skórzyński served his duty hours in the Fakty news desk for 18 days. It means that he was responsible for the preparation of 18 news items broadcast on TVN in the main news coverage programme. By dint of the recordings gathered by the author of the article it can be observed which news item had been prepared by the journalist on a given day and to what degree it correlated with Skórzyński’s entries on his social media profiles.
Źródło:
Civitas et Lex; 2014, 3; 25-37
2392-0300
Pojawia się w:
Civitas et Lex
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wykorzystanie mediów społecznościowych przez uczelnie wyższe i studentów w świetle badań własnych
Autorzy:
Buchnowska, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/420171.pdf
Data publikacji:
2013
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
social networks
social media
universities
Facebook
fanpage
Opis:
For several years, social networking sites are growing in popularity in Poland. That is why, more and more organizations take action known as social media marketing. This also applies to universities. The situation on the market of higher educational services forces universities to enterprising behavior. Just as business organizations, usually universities take actions on Facebook, the most popular social networking site, which is used by nearly 70% of Polish Internet users. The purpose of this article is to analyze and evaluate the activity of Polish universities and their students on Facebook, to compare the activity of public and private universities, and to identify activities that universities should take on this portal. The analysis is based on the author’s own research: exploration of university’s sites (fanpages) on Facebook (conducted from January 2012) and a survey carried out among the students of two Polish universities.
Źródło:
Nauki o Zarządzaniu; 2013, 2(15); 36-50
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
SOCIAL MEDIA IMPACT ON LANGUAGE LEARNING FOR SPECIFIC PURPOSES: A STUDY IN ENGLISH FOR BUSINESS ADMINISTRATION
Autorzy:
Slim, Hadoussa
Hafedh, Menif
Powiązania:
https://bibliotekanauki.pl/articles/955461.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej w Lublinie. IATEFL Poland Computer Special Interest Group
Tematy:
social media
Facebook
English language learning
Opis:
Nowadays, social media are dominating the life of people. Facebook has become noticeably widespread among the youth, and students in particular. Research has indicated that Facebook could be an effective platform for language learning. This study, therefore, comes to explore the effects of Facebook-assisted teaching on learning English for specific purposes by students at the University of Tabuk, Saudi Arabia. A sample of 64 students from the Faculty of Business Administration, taking a Business Letters course in English, were divided into a Facebook-tutored group and a traditional classroom tutored group and were given the same vocabulary content. The two groups were given pre- and post-tests to measure their vocabulary learning, and were subjected to an interview to gauge their attitudes towards the instructional methods which were put to use. However, no significant difference between the two groups was found in terms of achievement in spite of the positive response and the high satisfaction level the Facebook-tutored students showed towards the use of such a platform.
Źródło:
Teaching English with Technology; 2019, 19, 1; 56-71
1642-1027
Pojawia się w:
Teaching English with Technology
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na Facebooku
Autorzy:
Zielińska, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/645399.pdf
Data publikacji:
2017
Wydawca:
Polska Akademia Nauk. Instytut Slawistyki PAN
Tematy:
GMO
science communication
social media
Facebook
Opis:
The influence of the social media on science communication: strategies of GMO opponents on FacebookThe aim of the article is to discuss a growing role of the social media in science communication. Unlike in traditional mass media – TV, radio, press – the Web 2.0 tools allow to convey a much wider representation of opinions on science and technology, including those opposing or questioning the mainstream research. This paper presents the strategies of communication used by one of the biggest Polish anti-GMO groups on Facebook (“GMO To Nie To”) to raise their arguments and gain public support. It concludes that the use of new communication tools such as the social media introduces inevitable changes in the dynamic of science communication, which opens new research opportunities. Wpływ mediów społecznościowych na komunikację naukową: strategie przeciwników GMO na FacebookuCelem artykułu jest wskazanie na rosnącą rolę mediów społecznościowych w komunikacji naukowej. W przeciwieństwie do mediów tradycyjnych – telewizji, radia i prasy – narzędzia, jakie oferuje Web 2.0, pozwalają na reprezentację daleko bardziej różnorodnych opinii na temat nauki i technologii, również tych, które przeciwstawiają się powszechnie uznawanym wynikom badań lub je kwestionują. W dalszej części artykułu wskazane zostały strategie komunikacyjne największej na polskim Facebooku grupy skupiającej przeciwników GMO („GMO To Nie To”), stosowane, by zyskać wsparcie dla swoich racji i argumentów. Artykuł kończy się konkluzją, że wykorzystanie nowych narzędzi komunikacyjnych, np. mediów społecznościowych, wprowadza nieuchronne zmiany w dynamice komunikacji naukowej, co otwiera jednocześnie nowe możliwości badawcze.
Źródło:
Adeptus; 2017, 10
2300-0783
Pojawia się w:
Adeptus
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Internet jako jedna z płaszczyzn kultywowania tradycji wśród Łemków
Autorzy:
Banias, Anna
Powiązania:
https://bibliotekanauki.pl/articles/471709.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
Tematy:
Facebook
internet
Łemkowie
social media
Lemkos
Opis:
Social media for more than a decade, they have a very big impact on people’s lives. They allow the exchange of information or somehow contact with another person. Currently, almost every young person living in the era of globalization notice changes taking place in the world, they want to keep up with them and seek for new challenges. But they have not forgotten their roots, especially those carefully cherished by their parents and grandparents? Or maybe the newest technologies allow them to get to know their new “old” cultural heritage? These and other questions research author will try to answer in the text below.
Media społecznościowe od ponad dekady mają bardzo duży wpływ na ludzkie życie. To one pozwalają na wymianę informacji, czy poniekąd kontakt z drugim człowiekiem. Obecnie, niemalże każda osoba, żyjąca w dobie globalizacji, obserwuje zachodzące na świecie przemiany, stara się im sprostać, stawiając sobie nowe wyzwania. Ale czy przez to nie zapomina o swoich korzeniach, zwłaszcza tych usilnie pielęgnowanych przez rodziców i dziadków? A może to najnowsze technologie pozwalają na nowo poznać swoje dziedzictwo kulturowe? Na te i inne problemy badawcze autorka postara się odpowiedzieć w poniższym tekście.
Źródło:
Annales Universitatis Paedagogicae Cracoviensis Studia Geographica; 2017, 11
2084-5456
Pojawia się w:
Annales Universitatis Paedagogicae Cracoviensis Studia Geographica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The role of social media in ophthalmology: a narrative review
Autorzy:
Moura-Coelho, Nuno
Powiązania:
https://bibliotekanauki.pl/articles/1927523.pdf
Data publikacji:
2020
Wydawca:
Medical Education
Tematy:
Facebook
Twitter
YouTube
ophthalmology
social media
Opis:
Social media have played an increasing role in medicine with potential applications for both physicians and patients. This trend has also impacted clinical and surgical practice in ophthalmology in a wide range of subspecialties to promote scientific research findings, provide further tools for teaching, and ease communication between ophthalmologists across the globe improving patient care. However, social media have certain limitations that need to be overcome to ensure their reliability and quality for physicians and patients. This article provides a review of the current applications and pitfalls of social media in ophthalmology.
Źródło:
OphthaTherapy; 2020, 7, 3; 262-266
2353-7175
2543-9987
Pojawia się w:
OphthaTherapy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Facebook as an Information Management Tool – In Light of the Research Conducted Among Polish Students
Autorzy:
Popiołek, Malwina
Nierenberg, Bogusław Walenty
Powiązania:
https://bibliotekanauki.pl/articles/628151.pdf
Data publikacji:
2017
Wydawca:
Fundacja Pro Scientia Publica
Tematy:
Facebook
social network sites
social media
information society
Opis:
The paper offers a look at Facebook social service from the point of view of information management in an information society. The article presents a description and comparison of two sets of focus group research. The study was carried out among students in an academic center in a small city (population of 120 thousand), and in an academic center in a big city (population exceeding 750 thousand). The research was aimed at exploring issues related to using Facebook, in particular including the issue of motives related to creating a profile on the service and using it in everyday life. The research has revealed three categories related to Facebook use: a need for security in the scope of access to information, a need to possess a tool facilitating management of information-communication processes, as well as respondent’s dislike for Facebook. In the final part, the paper presents conclusions, but also limitations of the described research.  
Źródło:
Journal of Education Culture and Society; 2017, 8, 2; 89-102
2081-1640
Pojawia się w:
Journal of Education Culture and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Facebook as alternative public space. Yhe use of Facebook by Ukrainian journalists during the 2012 parliamentary election
Autorzy:
Orlova, Dariya
Taradai, Daria
Powiązania:
https://bibliotekanauki.pl/articles/471282.pdf
Data publikacji:
2016
Wydawca:
Polskie Towarzystwo Komunikacji Społecznej
Tematy:
Ukraine
journalism
Facebook
social media
public sphere
media freedom
Opis:
As the social media increasingly proliferate and shape media consumption in the present-day world, journalists growingly turn to them in search of direct access to their audiences. Under conditions of restricted media freedom, such access suggests a great asset both to journalists who can engage into an open discussion with a wider public and to the very public. In Ukraine, both trends had been vivid in recent years preceding the Euromaidan: on the one hand, media freedom had been deteriorating, but on the other hand, journalists had been utilizing social media more actively. The article examines how Ukrainian journalists communicated with their audiences via Facebook. In particular, it analyzes patterns of interaction during the 2012 parliamentary election campaign. The results of the study show a substantial level of confusion among Ukrainian journalists regarding the role of public debate on Facebook in 2012–2013. While journalists tended to dismiss users’ comments as mostly irrelevant, they did consider themselves to be providers of important information or viewpoints for the formation of public opinion. Although such interaction between journalists and other users does not satisfy the normative criteria of the public sphere, analysis of content and interviews with journalists showed that Facebook did suggest an evolving alternative public space in Ukraine, in contrast to the ever more controlled space of mainstream media during the presidency of Yanukovych.
Źródło:
Central European Journal of Communication; 2016, 9, 1(16); 37-56
1899-5101
Pojawia się w:
Central European Journal of Communication
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Self(ie)-esteem? – A manifestation of adolescent self-creating endeavours in the virtual space of Facebook
Autorzy:
Fejes-Vékássy, Lili
Powiązania:
https://bibliotekanauki.pl/articles/957818.pdf
Data publikacji:
2017
Wydawca:
Fundacja Pro Scientia Publica
Tematy:
Selfie
Self-esteem
Adolescence
Social media
Facebook
Opis:
In the centre of our interest stand the manifestations of adolescent self-creating endeavours in the virtual space of the social media portal called Facebook. Frequent self-photography (selfie) making, as a pronounced cultural feature of contemporary youth, and regular activity on Facebook handled as tightly connected factors; we propose that youngsters, bearing these attributes, have a different self-esteem than those adolescents who rarely or never take any photographs of themselves. In the first, quantitative part of our research the participants (N=80) filled in the Rosenberg Self-Esteem Scale and a questionnaire containing questions in connection with Facebook-usage (compiled by us). In the qualitative part of the research the participants took part in a half-structured interview, containing questions in connection with selfie-making (also compiled by us). Our hypothesis was not proven by the statistical analysis, no connection could be testified between frequent selfie-making and low self-esteem.
Źródło:
Journal of Education Culture and Society; 2017, 8, 2; 221-227
2081-1640
Pojawia się w:
Journal of Education Culture and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Aktywność na facebooku oraz jej wpływ na użytkowników
Facebook activity and its influence on the users
Autorzy:
Stecuła, K.
Powiązania:
https://bibliotekanauki.pl/articles/325793.pdf
Data publikacji:
2018
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
Facebook
media społecznościowe
zagrożenia
lajk
social media
threats
like
Opis:
W artykule zaprezentowano wyniki badań dotyczących Facebooka. Celem badań była analiza aktywności, zwyczajów, postaw i odczuć użytkowników Facebooka. Wykorzystanym narzędziem badawczym była ankieta internetowa. Wyniki i wnioski z badań miały posłużyć do zwiększenia świadomości dotyczącej pozytywnego i negatywnego wpływu Facebooka na życie współczesnego człowieka oraz dostarczenia nowych informacji oraz wiedzy w obszarze mediów społecznościowych.
The article presents the results of the research on Facebook. The aim of the research was the analysis of the activity, habits, attitudes and feelings of the Facebook users. A survey was the research tool. The results and conclusions are supposed to increase the awareness of positive and negative influence of Facebook in people’s lives today and to supply new information and knowledge about social media.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 117; 559-571
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
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