- Tytuł:
-
Koncepcja społecznej odpowiedzialności biznesu a marketing relacji
The Idea of Social Responsibility in Business and Relationship Marketing - Autorzy:
- Janeczek, Urszula
- Powiązania:
- https://bibliotekanauki.pl/articles/588632.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Etyka biznesu
Interesariusze
Marketing relacji
Społeczna odpowiedzialność biznesu
Business ethics
Corporate Social Responsibility (CSR)
Relationship marketing
Stakeholders - Opis:
- Purpose of this article was to analyze the social responsibility in business in context of interdependence with relationship marketing. Based on domestic and foreign literature showing the nature of the action taken by company to provide support to social and fill, same, obligations arising out of a sense of social responsibility. Attention was drawn to the category of social initiatives in the CSR, with particular emphasis on forms of activities included in the marketing domain. As a result of investigation of the interaction of CSR and marketing relationship, recognizes the role of relationship marketing in shaping the level client-company-society-environment as very important and multidimensional.
- Źródło:
-
Studia Ekonomiczne; 2014, 182; 30-41
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł