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    Wyświetlanie 1-10 z 10
    Tytuł:
    Place Marketing in Hungary: The Case of Debrecen
    Autorzy:
    Kozma, Gábor
    Powiązania:
    https://bibliotekanauki.pl/articles/623741.pdf
    Data publikacji:
    2009-09-29
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    place marketing
    Debrecen
    Opis:
    After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified.
    Źródło:
    European Spatial Research and Policy; 2009, 16, 1
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
    Autorzy:
    Pellenbarg, Pieter
    Meester, Wilhelm
    Powiązania:
    https://bibliotekanauki.pl/articles/623871.pdf
    Data publikacji:
    2009-09-29
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    place marketing
    Groningen
    Opis:
    In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research question specifically deals with the influence of the marketing campaign on the image of Groningen.
    Źródło:
    European Spatial Research and Policy; 2009, 16, 1
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    What can We Learn from City Marketing Practice?
    Autorzy:
    Kavaratzis, Mihalis
    Powiązania:
    https://bibliotekanauki.pl/articles/623745.pdf
    Data publikacji:
    2009-09-29
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    place marketing
    Amsterdam
    Budapest
    Opis:
    It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues that need clarification before an agreement can be reached as to the exact effects and potential of city marketing as a tool of economic and socio-cultural development. A particular gap can be noticed between theoretical suggestions on the ways in which marketing should be understood and used within cities and the practical implementation as this can be observed in contemporary cities. A common view on this issue highlights the need for practitioners to follow theoretical ideas but the practice can also be a source of useful lessons that might enrich the theory. This paper investigates marketing and branding practices of two European cities in order to extract from the practice lessons that will support the theoretical development of city marketing and city branding and might contribute towards bridging this gap. The cities investigated are Amsterdam and Budapest, both of which provide valuable insights into the challenges of an effective city marketing implementation.
    Źródło:
    European Spatial Research and Policy; 2009, 16, 1
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Instruments of Place Branding: How is it Done?
    Autorzy:
    Ashworth, Gregory
    Powiązania:
    https://bibliotekanauki.pl/articles/623877.pdf
    Data publikacji:
    2009-09-29
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    place marketing
    local development
    Opis:
    Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value. This article is not about the concepts or justifications but about how it is actually done at the local level, especially as part of broader conventional place management policies. Three main local planning instruments are widely used throughout the world in various combination in diverse places, each of which is described and exemplified here. These are first, personality association, where places associate themselves with a named individual, from history, literature, the arts, politics, entertainment, sport or even mythology, in the hope that the necessarily unique qualities of the individual are transferred by association to the place. Secondly, the visual qualities of buildings and urban design is an instrument of place-branding available to local planners. This could include flagship building, signature urban design and even signature districts. Thirdly, event hallmarking is where places organise events, usually cultural or sporting, in order to obtain a wider recognition that they exist but also to establish specific brand associations. Lessons are drawn from practice about the importance of combining these instruments and integrating them into wider planning and management strategies.
    Źródło:
    European Spatial Research and Policy; 2009, 16, 1
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    ‘We Make Ourselves at Home Wherever We are’1-Older Peoples Placemaking in Newton Hall
    Autorzy:
    van Hoven, Bettina
    Douma, Linden
    Powiązania:
    https://bibliotekanauki.pl/articles/623609.pdf
    Data publikacji:
    2012-07-26
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    ageing
    older people
    place attachment
    Newton Hall
    Opis:
    The aim of this paper is to explore older in-migrants' experiences and perceptions of their spatial context at the neighbourhood level, the key aspects in their attachment to the neighbourhood, and the role of place in their experience of ageing. Our qualitative research was carried out in Newton Hall (United Kingdom). The findings show that older people can have a proactive role in terms of placemaking and their own wellbeing. However, the study also reveals that the condition of the spatial context can either support or hinder older people's sense of wellbeing.
    Źródło:
    European Spatial Research and Policy; 2012, 19, 1
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Affordances of Historic Urban Landscapes: an Ecological Understanding of Human Interaction with the Past
    Autorzy:
    Alves, Susana
    Powiązania:
    https://bibliotekanauki.pl/articles/623719.pdf
    Data publikacji:
    2015-01-27
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    affordances
    historic urban landscapes
    place
    culture
    tangible and intangible heritage
    Opis:
    Heritage has been defined differently in European contexts. Despite differences, a common challenge for historic urban landscape management is the integration of tangible and intangible heritage. Integration demands an active view of perception and human-landscape interaction where intangible values are linked to specific places and meanings are attached to particular cultural practices and socio-spatial organisation. Tangible and intangible values can be examined as part of a system of affordances (potentialities) a place, artefact or cultural practice has to offer. This paper discusses how an ‘affordance analysis’ may serve as a useful tool for the management of historic urban landscapes.
    Źródło:
    European Spatial Research and Policy; 2014, 21, 2
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Importance of Place in Corporate Identity an Investigation on the Presence of Old Dutch Firms on the Internet
    Autorzy:
    Brouwer, Aleid
    Pellenbarg, Pieter
    Powiązania:
    https://bibliotekanauki.pl/articles/623621.pdf
    Data publikacji:
    2011-11-30
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    firm behaviour
    embeddedness
    corporate identity
    local environment
    sense-of-place
    Opis:
    This paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong sense-of-place in the presentation of ‘self’ on their websites. Location is important for old firms' images, underlining the importance of embeddedness. Location remains important when firms compete on the ‘global level’ on the Internet. This paper therefore contributes to the understanding of place and local embeddedness of firms in the ‘global internet space’.
    Źródło:
    European Spatial Research and Policy; 2011, 18, 2
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Places that Matter: Place Attachment and Wellbeing of Older Antillean Migrants in the Netherlands
    Autorzy:
    Lager, Debbie
    van Hoven, Bettina
    Meijering, Louise
    Powiązania:
    https://bibliotekanauki.pl/articles/623607.pdf
    Data publikacji:
    2012-07-26
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    ageing
    place attachment
    wellbeing
    Antillean migrants
    the Netherlands
    senior cohousing community
    Opis:
    It has been argued that attachment to place increases wellbeing in old age (Wiles et al., 2009). Feeling ‘in place’ can increase an older person's wellbeing. For older migrants it can be a challenge to live in-between cultures. The objective of the article is to explore how older Antillean migrants derive a sense of wellbeing from attachment to their everyday places. We do so by drawing on in-depth interviews and a photography project with Antilleans who live in a senior cohousing community in a city in the Northern Netherlands. Based on the study, we conclude that the cohousing community acted as a central setting of experience from which the participants explored their wider surroundings and developed new attachments in the neighbourhood.
    Źródło:
    European Spatial Research and Policy; 2012, 19, 1
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The New Urbanism Principle of Quality Architecture and Urban Design Versus Place Identity. A Case Study of Val D’Europe and the Manufaktura Complex
    Autorzy:
    Cysek-Pawlak, Monika Maria
    Krzysztofik, Sylwia
    Powiązania:
    https://bibliotekanauki.pl/articles/623527.pdf
    Data publikacji:
    2018
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    New Urbanism
    architectural and urban design quality
    identity of a place
    Val d’Europe
    Manufaktura
    Opis:
    This article contributes to the New Urbanism debate by considering the relationship between the identity of a place and quality in architecture and urban design. It combines a general theoretical discussion and an operational analysis with a comparative study of two commercial centres: Manufaktura in Łódź (Poland) and Val d’Europe in Marne-la-Vallée (France). It concludes that while the guidelines of New Urbanism can help both private investors and public stakeholders make better strategic decisions, according to the concept of quality architecture and urban design, its framework should be applied with care for community needs and the historical character of the city.
    Źródło:
    European Spatial Research and Policy; 2018, 25, 2; 99-115
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Shifts in EU Cohesion Policy and Processes of Peripheralization: A View from Central Eastern Europe
    Autorzy:
    Faragó, László
    Varró, Krisztina
    Powiązania:
    https://bibliotekanauki.pl/articles/623795.pdf
    Data publikacji:
    2016-07-07
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    EU cohesion policy
    EU integration
    centre–periphery
    Lisbonization
    place-based development
    Central Eastern Europe (CEE)
    Visegrad Group (V4)
    Opis:
    The increasing dominance of neoliberalism as the key steering mechanism of the European Union (EU) since the early 1990s has implied the competitiveness-oriented reshaping of cohesion policy. The aim of this paper is to initiate a debate from a critical political economic perspective on the implications of this shift for Central Eastern European (CEE) member states. To this end, the paper discusses the formation of EU centre-periphery relations from a CEE point of view and formulates some preliminary suggestions as to how cohesion policy would need to be rethought in order to ensure the better integration of lagging CEE regions.
    Źródło:
    European Spatial Research and Policy; 2016, 23, 1
    1231-1952
    1896-1525
    Pojawia się w:
    European Spatial Research and Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-10 z 10

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