- Tytuł:
- Visitor segmentation in the national parks based on motivations and benefits obtained during the stay
- Autorzy:
- Prószyńska-Bordas, H.
- Powiązania:
- https://bibliotekanauki.pl/articles/95806.pdf
- Data publikacji:
- 2017
- Wydawca:
- Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
- Tematy:
-
turystyka
rekreacja
obszar przyrodniczy
zarządzanie turystami
tourism
recreation
natural area
visitor management - Opis:
- The objective of this research was to analyze selected psychographic features (motivations and benefits) of national parks’ visitors in order to determine the segments of visitors using k-means method. The characteristic of five visitor segments (relaxation, nature, integration, sightseeing and physical activity) points out the significant differences between them in terms of sociodemographic factors and behavioral variables related to the organization and course of the trip to the national park. The feedback on the preparation of the national park for tourism was also gathered.
- Źródło:
-
Ekonomia i Środowisko; 2017, 2; 149-162
0867-8898 - Pojawia się w:
- Ekonomia i Środowisko
- Dostawca treści:
- Biblioteka Nauki
Artykuł