- Tytuł:
- Internet-based consumer co-creation experience of the new product development process
- Autorzy:
-
Khrystoforova, Viktoria
Siemieniako, D. - Powiązania:
- https://bibliotekanauki.pl/articles/125580.pdf
- Data publikacji:
- 2019
- Wydawca:
- Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
- Tematy:
-
consumer co-creation
new product development
open innovation
Internet-based co-creation
co-creation experience
współtworzenie konsumenta
rozwój nowych produktów
otwarta innowacja
współtworzenie przez Internet
doświadczenie współtworzenia - Opis:
- The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.
- Źródło:
-
Engineering Management in Production and Services; 2019, 11, 3; 60-68
2543-6597
2543-912X - Pojawia się w:
- Engineering Management in Production and Services
- Dostawca treści:
- Biblioteka Nauki
Artykuł