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Wyszukujesz frazę "visual metaphor" wg kryterium: Temat

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    Wyświetlanie 1-8 z 8
    Tytuł:
    Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements
    Autorzy:
    Oļehnoviča, Ilze
    Tretjakova, Jeļena
    Liepa, Solveiga
    Powiązania:
    https://bibliotekanauki.pl/articles/1368380.pdf
    Data publikacji:
    2020-12-30
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    animal rights
    advertisement
    conceptual metaphor
    multimodal metaphor
    visual metaphor
    Opis:
    Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.
    Źródło:
    Research in Language; 2020, 18, 4; 441-451
    1731-7533
    Pojawia się w:
    Research in Language
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Infinite Interpretations? A Corpus-based Study for the Identification and Interpretation of Competing Frames in Parliament-representations in Hungary
    Autorzy:
    Virag, Agnes
    Powiązania:
    https://bibliotekanauki.pl/articles/2042961.pdf
    Data publikacji:
    2021-06-21
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    competing frames
    visual metaphor
    political art
    Hungarian Parliament
    Opis:
    Political communication highly depends on generic figurative frames such as Politics Is War, Object, Sport, Art and Politics Is Landscape. Regarding political art, it is suggested that artists use complex cognitive solutions (e.g. parallel issue-specific frames) in creative ways which are connected with one of the major generic frames. The study discusses parliament-representations (made between 2006 and 2015) which are not only attractive elements of the cityscape; thus, not literary representations of the building. Using the method of visual framing, the analyses (1) describe the artworks, (2) interpret the occurring symbols and metaphors determined contextually, and (3) reveal the ideological and power relations. Summing up, political artworks can be comprehended according to conventional mental schemas. However, artists usually create a minimum of two competing specifications of the general frames occurring at the same time, and let the viewer choose the one that fits better with their worldview.
    Źródło:
    Central European Journal of Communication; 2021, 14, 1(28); 77-99
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    To, co pomiędzy słowem a obrazem – znaki, symbole i metafory wizualne w autorskich książkach Iwony Chmielewskiej
    Between the World and the Image – Signs, Symbols and Visual Metaphors in Iwona Chmielewska’s Picturebooks
    Autorzy:
    Kotkowska, Marta
    Powiązania:
    https://bibliotekanauki.pl/articles/445633.pdf
    Data publikacji:
    2018
    Wydawca:
    Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
    Tematy:
    picturebook
    iconic turn
    pictorial turn
    sign
    symbol
    visual metaphor
    Iwona Chmielewska
    Opis:
    In this article, Marta Kotkowska appeals to the category of the iconic turn and appoints insignias of picturebooks of Iwona Chmielewska. The researcher also analyses meanings of the artistic expression which author uses in her books. Relying on this characterization, Marta Kotkowska presents how this “in between” words and images works, and how, almost in the real time, it generates and transform meanings. In the description of the almost indiscernible and elusive relation between the word and the image which constitutes picturebook, the semiotic categories, such as the sign, the symbol and the visual metaphor are used. The editorial deliberations concerning the congeniality of analyzing projects are summing the whole article. They emphasize that Chmielewska creates every book even in the smallest detail and with full consciousness and that both format, cover and paper, and words and images, are significant.
    Źródło:
    Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica; 2018, 6; 112-135
    2353-4583
    2449-7401
    Pojawia się w:
    Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Poster, Poster on the Wall, Do You Really Mean it All? Decoding Visual Metaphor ‘Global Warming’ in Public Awareness Campaigns
    Autorzy:
    Platonova, Marina
    Powiązania:
    https://bibliotekanauki.pl/articles/1026705.pdf
    Data publikacji:
    2019-06-30
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    environmental communication
    iconicity
    intersemiotic communication
    intermediality
    poster analysis
    public awareness campaign
    semiotic systems
    visual metaphor
    Opis:
    The tendency to create messages using the elements belonging to different semiotic systems shifts our perception of a communicative act, contributing to the establishment of multimodal and intersemiotic communication practice. A visual metaphor is seen as one of the instances of a multimodal and intersemiotic message, which generates a text that is revealed gradually, uncovering numerous layers of meaning encoded within a metaphor and within visual, linguistic, and spatial settings it is placed in. The paper sets out to explore the notion of a visual metaphor and focuses on the application of the visual metaphor ‘global warming’ on posters created for the needs of public awareness campaigns, investigating simultaneous manifestation of iconic and metaphorical mappings in the given visual metaphor.
    Źródło:
    Research in Language; 2019, 17, 2; 147-166
    1731-7533
    Pojawia się w:
    Research in Language
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Intermedialne warsztaty twórcze "Przestrzenie Mixmedialne", czyli kształcenie wyobraźni z wyobraźnią
    Intermedia creative workshop "Mixmedia spaces", that is developing imagination through imagination
    Autorzy:
    Limont, Wiesława
    Powiązania:
    https://bibliotekanauki.pl/articles/686758.pdf
    Data publikacji:
    2018
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    warsztat twórczy
    metafora wizualna
    metafora multimodalna
    wyobraźnia twórcza
    zdolności twórcze
    creative workshop
    visual metaphor
    multimodal metaphor
    creative imagination
    creative abilities
    Opis:
    The paper presents three experiments where metaphorical thinking, visualization and visual art expression were important elements. A characteristic feature of the first experiment was the use of thinking by means of analogy and metaphorical thinking with verbal and visual expressions. In the second experiment related to creative imagination, visual metaphor was dominant. The third experiment was an intermedia creative workshop, in which multimodal metaphors and playing with a specific plot were significant features. Combining physical, virtual and mental spaces as well as moving participants between mixed extended real and virtual spaces were also key factors. The intermedia creative workshop was organized by students of art education in two stages. In the first stage, they designed the workshop while in the second stage, the workshop was run among early-school-age children.
    W artykule przedstawiono trzy eksperymenty, w których ważne było myślenie metaforyczne, wizualizacja i ekspresja plastyczna. Charakterystyczną cechą pierwszego eksperymentu było wykorzystanie myślenia przez analogię i myślenia metaforycznego z ekspresją werbalną i wizualną, w drugim eksperymencie związanym z wyobraźnią twórczą dominowała metafora wizualna. W trzecim, mającym charakter intermedialnych warsztatów twórczych, znaczącymi elementami były metafory multimodalne i zabawa z konkretną fabułą. Ważnym czynnikiem było także łączenie przestrzeni fizycznej, wirtualnej i mentalnej, przemieszczanie się uczestników w mieszanej, rozszerzonej przestrzeni realnej i wirtualnej. Intermedialne warsztaty twórcze realizowane były przez studentów edukacji artystycznej w dwóch etapach. Na pierwszym studenci tworzyli projekty warsztatów, na drugim warsztat realizowano wśród dzieci w wieku wczesnoszkolnym.
    Źródło:
    Nauki o Wychowaniu. Studia Interdyscyplinarne; 2018, 7, 2; 68-88
    2450-4491
    Pojawia się w:
    Nauki o Wychowaniu. Studia Interdyscyplinarne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Conceptual metaphors for visual/auditory perception in Swedish
    Autorzy:
    Minamisawa, Yuki
    Powiązania:
    https://bibliotekanauki.pl/articles/1178260.pdf
    Data publikacji:
    2021-06-09
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    conceptual metaphor
    visual/auditory perception
    Swedish
    Opis:
    This study aims to illustrate how visual and auditory perception are conceptualized in Swedish and what differences there are between them. Previous studies often discuss perception in relation to the oppositely directed motions between the perceiver and the object perceived. In the Perceiver-as-Source type, perception occurs when our eyes/gaze reach the object perceived. In the Perceived-as-Source type, perception takes place when sense stimuli reach the perceiver. The data show two differences between visual and auditory perception. First, we find more metaphorical expressions for visual perception than for auditory perception. Second, we also find that, while visual perception has a stronger connection to the Perceiver-as-Source type, auditory perception is more strongly connected to the Perceived-as-Source type. These two differences are explained by the function of the perceptual organs.
    Źródło:
    Folia Scandinavica Posnaniensia; 2020, 28; 4-16
    1230-4786
    2299-6885
    Pojawia się w:
    Folia Scandinavica Posnaniensia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Visual Metaphtonymy in Automobile Femvertising
    Autorzy:
    Chatti, Sami
    Powiązania:
    https://bibliotekanauki.pl/articles/1368411.pdf
    Data publikacji:
    2020-12-30
    Wydawca:
    Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
    Tematy:
    automobile femvertising
    women driving
    metaphor
    metonymy
    visual metaphtonymy
    Opis:
    In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women's newly-gained freedom to drive, major automakers turned to Twitter to launch creative femvertising campaigns that vividly articulate the female empowering motto 'driving is feminine'. Building on the eloquence of visual rhetoric, which combines the communicative force of figurative language with the expressive potential of visual imagery, automobile advertisers resorted to visual metaphtonymy to efficiently target prospective female consumers. The selection of this visual compound, which emerges from the intricate interplay between metaphor and metonymy, allows for a dynamic interaction between the highlighting function of metonymy and the mapping role of metaphoric thought to establish informed parallels between femininity and automobility. Analysis of survey data on the likeability, complexity and effectiveness of a representative sample of four digital automobile advertisements asserts the role and value of visual metaphtontonymy in automobile femvertising.
    Źródło:
    Research in Language; 2020, 18, 4; 421-439
    1731-7533
    Pojawia się w:
    Research in Language
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    W parku z Raymondem Rousselem – anamorfoza i ornament
    In the Park with Raymond Roussel: Anamorphosis and Ornament
    Autorzy:
    Gołąb, Mariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/534500.pdf
    Data publikacji:
    2018
    Wydawca:
    Wydawnictwo Uniwersytetu Śląskiego
    Tematy:
    eco-aesthetics
    visual anthropology
    anthropology of space
    metaphor
    narration
    cultural allusion
    imaginary structure
    anamorphosis
    ornament
    Opis:
    The article is devoted to the semantic and composition functions of the figure of a park/garden in Raymond Roussel’s novel Locus Solus. The issue discussed in this paper concerns a pretextual function of fictional space for the narration mode and sequential order of the novel. An attempt is made to supplement the dominant structuralist tradition of interpreting Roussel’s work, for example, with the concepts appearing in Maria Gołaszewska’s eco-aesthetic approach and Arnold Berleant’s environmental aesthetics. The proposed direction of reflections allows us to see in the rhetorical aspects of Roussel’s style, among which numerous hyperboles particularly attract the reader’s attention, a narrative method of anthropologically understood imaginary structures. These structures were based on the systems of objects, whose task, apart from rhetorical and cultural deluding, governed by the poetics of absurd, is to determine an anthropological point of observation in the very problem of visual experience connected with the walk in the park, intended by Roussel as an integral element of the plot. The article points out that the main problem of the novel is garden space seen from the perspective of visual anthropology, with the cultural pattern of an imaginary structure determined by the space. This space is given the function of disinterested narrating. According to the author of the proposed analyses, the meaning of such an understood visual metaphor is carried by two primary figures inscribed in the space of the garden: anamorphosis and ornament.
    Źródło:
    Śląskie Studia Polonistyczne; 2018, 11, 1; 71-88
    2084-0772
    2353-0928
    Pojawia się w:
    Śląskie Studia Polonistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-8 z 8

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