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Wyszukujesz frazę "travel blogs" wg kryterium: Temat


Wyświetlanie 1-3 z 3
Tytuł:
Travel blogs and perceived destination image: theoretical background
Autorzy:
Boukhari, Majda El
Sair, Aziz
Powiązania:
https://bibliotekanauki.pl/articles/1178672.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
Internet
Perceived destination Image
Tourism
Travel Blogs
Opis:
Destination Image (DI) is a concept that has interested researchers in the field of tourism for many years. Using many tools to study this concept, researchers have realized that Travel Blogs (TB) can be an excellent means to get a detailed description about the perceptions of tourists, their motivations and their expectations. The present paper, built on a review of literature, links the two concepts of perceived destination image and Travel Blogs and puts in evidence the importance, characteristics and advantages of these important concepts. In the present work, we cite the main postulates made by researchers both on perceived destination image and travel blogs. The main advantage of this paper, is its ability to give an overall picture that can be used for further theoretical model development of the relationship between Travel Blogs and Perceived destination image.
Źródło:
World Scientific News; 2017, 67, 2; 189-200
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Blogi podróżnicze – nowa forma komunikacji dzieci, dla dzieci czy o dzieciach?
Autorzy:
Kochanek, Patrycja
Powiązania:
https://bibliotekanauki.pl/articles/559878.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Wrocławski. Oficyna Wydawnicza ATUT – Wrocławskie Wydawnictwo Oświatowe
Tematy:
travel blogs
travel bloggers
traveller
blogging
kids bloggers
kids travelers
motive of traveling
blog podróżniczy
bloger podróżniczy
podróżnik
blogowanie
blogi dzieci
dzieci w podróży
motyw podróży
Opis:
Traveling Blogs. The New Form of Kids Communication The article is an analysis of the pilot version of an empirical research which was carried on of some polish family bloggers to see if the blogs have an influence for the kids of the bloggers and or if these kids are representative travelers for a young community. Another goal was to find an answer to the question if these kids have an equal education during their trips or maybe they miss some school habits. According to the research bloggers educate and motivate their kids, they try to see and submit the world which their kids see. Mostly they write how-to posts to help other families with planning their trips with their kids.
Źródło:
Orbis Linguarum; 2018, 51; 329-342
1426-7241
Pojawia się w:
Orbis Linguarum
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Travel decision making through blogs and vlogs: An empirical investigation on how user-generated content influences destination image
Autorzy:
Jog, Deepti R.
Alcasoas, Nelissa Andrea
Powiązania:
https://bibliotekanauki.pl/articles/52057362.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
blogs
vlogs
travel decision-making
tourist experience
tourism marketing
Indian tourist’s opinions
destination marketing organizations
Opis:
Tourist decision-making is based on the information available before visiting a destination. Although marketing content has a role to play, user-generated content (UGC) has gained momentum in recent years. This study considering the role of travel blogs and vlogs created by the user, aims to comprehend the role of these information sources in the decision-making of their consumers. The present research investigates the preference of travelers for UGC and its role in travel decision-making over other marketing information generated by destination marketing organisations (DMOs). The study is based on responses from 220 Indian tourists via an online web-based survey conducted using a structured questionnaire and applying multi-stage sampling. The study findings reveal a strengthened preference for blogs and vlogs among travelers compared to traditional DMO marketing content. The study provides implications for industry players that can help engage their visitors in UGC creation and dissemination for better marketing by suggesting suitable strategies for tourism.
Źródło:
Turyzm; 2023, 33, 2; 19-28
0867-5856
2080-6922
Pojawia się w:
Turyzm
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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