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    Wyświetlanie 1-3 z 3
    Tytuł:
    Facebook influences you more than me: The perceived impact of social media effects among young Facebook users
    Autorzy:
    Corbu, Nicoleta
    Ştefăniţă, Oana
    Buturoiu, Raluca
    Powiązania:
    https://bibliotekanauki.pl/articles/471139.pdf
    Data publikacji:
    2017
    Wydawca:
    Polskie Towarzystwo Komunikacji Społecznej
    Tematy:
    Third person effect
    social media
    behavioural component of the TPE
    message desirability
    message type
    Opis:
    The popularity and prevalent use of Facebook among young people are common preoccupations for communication researchers. They focus on unveiling people’s motivations, usage behaviour, and gratifications offered by this communication medium. However, little attention has been invested in examining how young people perceive this new type of media consumption and its effects on themselves as compared to others. Drawing on Davison’s (1983) third-person effect hypothesis, this research paper investigates the (a) differences in estimated Facebook effects on self versus others, (b) association between the desirability of the message (anti-social versus pro-social) and estimated Facebook effects on self versus others, and (c) association between the type of the message and estimated Facebook effects on self versus others. These relationships are studied with reference to the behavioural component of the third-person effect. Results confirm that Facebook might influence the magnitude and direction of the perceptual gap of media effects.
    Źródło:
    Central European Journal of Communication; 2017, 10, 2 (19); 239-253
    1899-5101
    Pojawia się w:
    Central European Journal of Communication
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Efekt trzeciej osoby jako jeden z przejawów wpływu mediów na odbiorcę. Geneza i perspektywy badawcze
    The third person effect as a manifestation of the media influence on the recipient. Origin and research perspectives
    Autorzy:
    Waśko, Rafał
    Powiązania:
    https://bibliotekanauki.pl/articles/1939469.pdf
    Data publikacji:
    2021-05-29
    Wydawca:
    Stowarzyszenie Naukowe Przestrzeń Społeczna i Środowisko
    Tematy:
    third person effect
    mass media
    influence of mass media
    commercials
    efekt trzeciej osoby
    media masowe
    wpływ mediów masowych
    przekazy reklamowe
    Opis:
    The subject of media and mass communication has been analysed extensively. In the literature, cases were analysed of the functioning of the mass media, the role of the media as an instrument of marketing activities (including political) and the impact of media messages on recipients. Publications on the third person effect – which is an effect of media impact on recipients – are, however, rare in Poland. The hypothesis of the third person effect was proposed by W. Phillips Davison. The effect can be defined as the phenomenon in which social unit does not perceive or underestimate impact of a media message (e.g. TV political advertising) on itself but does see the influence of this message on others. Initial studies were concentrated at verifying of which variables induce the third person effect. The focus was put on socio-demographic characteristics, media-related variables, and persons with whom the respondent compares. Another group of studies focused on social theories, trying to identify which theories better explain the third person effect. The direction and strength of the third person effect depends on situational variables, which includes socio-demographic variables, those related to media message and how the respondent perceived the ‘others’. The third person effect also depends on the recipient’s exposure to media messages. One factor of the third person effect is the assessment of the harmfulness of the content conveyed, i.e. the more negative a message is, the greater the asymmetry of the third person effect. The article introduces the concept of the third person effect, the variables influencing the creation of the effect and selected theoretical issues that explain this phenomenon.
    Źródło:
    Przestrzeń Społeczna; 2021, 1, 1/2021 (21); 159 - 188
    2084-1558
    Pojawia się w:
    Przestrzeń Społeczna
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Self- vs. Other-Focused Altruism: Studies on Endocentric and Exocentric Prosocial Orientations
    Autorzy:
    Szuster, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/2127378.pdf
    Data publikacji:
    2018
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    cognitive biases
    the Self and the beyond-Self standards
    egocentric asymmetry effect
    self-generalization effect
    third-person effect
    social categorizations
    helping vs developing social behavior
    Opis:
    This is both a review of previous research and a theoretical paper on altruism. It discusses one of the crucial theories of prosocial involvement: the distinction between endo- and exocentric prosocial motivation depending on the type of internal gratification for the involved individual: satisfaction of the Self vs. improving the circumstances of another person. The relevance and validity of this distinction finds support in early empirical studies. Contemporary findings suggest a more universal regulatory context of this idea, which transcends the domain of altruism and extends to the more general issues of the Self and social perception. In addition, it anticipates a number of cognitive biases consequential to the relationship between endocentric regulation and the Self. The findings support a reinterpretation of the original term “prosocial motivation” and the use of a broader interpretative construct “prosocial orientation”, understood as a complex syndrome of regulation that encompasses the processes of social perception, value judgements, and Self-regulation, both explicit and subliminal.
    Źródło:
    Polish Psychological Bulletin; 2018, 49, 2; 240-250
    0079-2993
    Pojawia się w:
    Polish Psychological Bulletin
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
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