- Tytuł:
- Does the Green Image Enhance Student Satisfaction? (Evidence from Indonesia)
- Autorzy:
-
Chairy, -
Syahrivar, Jhanghiz
Ida, -
Sisnuhadi, - - Powiązania:
- https://bibliotekanauki.pl/articles/1967655.pdf
- Data publikacji:
- 2019-09-30
- Wydawca:
- Wydawnictwo Adam Marszałek
- Tematy:
-
the Green Image
university reputation
student satisfaction - Opis:
- The Green Image has become one of the success indicators for various organizations including educational institutions. The Green Image is believed to improve the overall reputation of an organization and is hoped to have an impact on behavioral intentions of stakeholders. In the context of higher education in Indonesia, the green campus competition has been increasingly popular and something to look forward to. This study investigated the impact of the Green Image on university reputation and student satisfaction through multiple regression analysis. The respondents of this research were 441 students from several major universities in Indonesia selected through convenience sampling. The results of the study show that the Green Image influences university reputation and student satisfaction. University reputation is proven to mediate the effect of the Green Image towards student satisfaction. The results of the study are expected to fill in the gap in the literature of the Green Image in the context of the education sector and to be a reference for universities in pursuing and managing green reputation and enhancing student satisfaction.
- Źródło:
-
The New Educational Review; 2019, 57; 52-62
1732-6729 - Pojawia się w:
- The New Educational Review
- Dostawca treści:
- Biblioteka Nauki
Artykuł