- Tytuł:
-
Мiф як джерело символикi реклами (на матерiалi українських рекламних текстiв)
The myth as a source o f advertising symbolism (based on material in Ukrainian advertising texts) - Autorzy:
- Gładyś-Seta, Ewa
- Powiązania:
- https://bibliotekanauki.pl/articles/481498.pdf
- Data publikacji:
- 2012-12-01
- Wydawca:
- Uniwersytet Warmińsko-Mazurski w Olsztynie
- Tematy:
-
a source of advertising
symbolism of Ukrainian advertising slogans - Opis:
- In the article, a semiotic description of Ukrainian advertising slogans was made, based on the symbolism of image-archetypes and other mythic motives, constituting the implicit content of an advertisement. The analysis allows the advertisement to be treated as a double structure (the denotational and connotational meanings of advertising content), as well as the ritual-mythic domain, embodying a separate, perfect world, subject to the consumer’s interpretation.
- Źródło:
-
Acta Polono-Ruthenica; 2012, 1, XVII; 191-204
1427-549X - Pojawia się w:
- Acta Polono-Ruthenica
- Dostawca treści:
- Biblioteka Nauki
Artykuł