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    Wyświetlanie 1-4 z 4
    Tytuł:
    GENDER EQUALITY AND CHILDREN’S EQUALITY IN LIBERAL AND CONSERVATIVE DISCOURSES: IMPLICATIONS TOWARD LANGUAGE AND SOCIETY
    Autorzy:
    ODROWĄŻ-COATES, ANNA
    Powiązania:
    https://bibliotekanauki.pl/articles/1036246.pdf
    Data publikacji:
    2019-12-31
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    family unit
    ideology
    political orientation
    sociology of religion
    power
    social positioning
    Opis:
    This introductory article is intended to open the volume of work prepared by the participants of the 12th UNESCO Janusz Korczak Chair International Summer School. The participants presented these papers at the RC25 ISA Interim International Conference in Warsaw, entitled: "Language and Society. Research Advances in Social Sciences" (26-27.09.2019), exploring the concepts of gender equality and children's equality in liberal and conservative discourses and practices invested in language. The papers in this volume primarily use the methodology of discourse analysis and a range of tools and methods within this framework. The purpose is to shed light on how discourses inform preferences, behaviours and representations, towards the positioning of individuals in society, based on their respective gender and their individual status - whether an adult or a child. It is interesting to explore what is expected of the holders of these positions and whether they are able to confront and renegotiate their situation. The authors look into gendered childhood, analysing if differences can be found in so-called conservative and liberal discourses. The gender aspect of childhood and the resistance towards children’s expected positions interlinked to their gender is visible to diverse degrees in this selection of papers. The concept of social positioning due to one's gender is at the heart of this volume. Therefore, this Editorial forms a theoretical backstage for the volume of works included in the special post-conference issue of Society Register.
    Źródło:
    Society Register; 2019, 3, 4; 7-16
    2544-5502
    Pojawia się w:
    Society Register
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Internet jako interaktywne narzędzie pozycjonowania ofert politycznych
    The Internet as an interactive tool that positions political offers
    Autorzy:
    Widera, Wiktor
    Powiązania:
    https://bibliotekanauki.pl/articles/514789.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    Internet
    political offer
    segmentation
    offer positioning
    social media
    Opis:
    Technological progress has revolutionized the contemporary market and communication in every area and dimension. As a result of the emergence of many new opportunities, targeted messages and increase the volume of marketing messages that reach a wide audience, consumers are becoming more demanding. Gaining their trust is much harder today than ever before. The development of the media caused the appearance of adverse syndromes in the functioning of modern democracy. The focus on capturing the viewer at all costs by the mass media makes public political discourse “howled down” by presented in the media discourse elites. In this situation, the entity due to the fear of being ostracized by society, takes only the topics of the mass media and expresses opinions similar to the opinions expressed by these media. This leads to darkening political discourse. The model that favours the civic discussion of political action is based on the contacts “face to face” thus, model “one to one”. New opportunities for interactivity, above all, increasing availability and ease of use of ICT (information and communication technologies), forces the actors to the political scene to change their approach to the voters. This new approach creates a model of communication very close to meeting “face to face”, but in a virtual environment (Kowalik). The tools of new media not only facilitate positioning of political offers, but also by its interactivity, implement this model in the area of virtual space. This is especially important in the space in which successive generations of voters are present today. According to Adamski (2010: 252), the Internet can not rather be considered only as means of mass media. Instead, it is a kind of communication environment in which both the communication to an individual and the means of mass communication can operate. Batorski, defines the internet as metamedium because it contains, at least it allows to create virtually any media properties. The aim of the article is to point out the importance of the Internet in political marketing by the perception of marketing products and services. This perception comes from the broader analysis, conducted by the author, and contains the issue of penetration methods, techniques and instruments of marketing for the economic social area. Article responds to the hypothesis that politicians do not exploit fully the possibility of building an interactive relationship with the voter via the Internet that can contribute to the success of the election.
    Źródło:
    Political Preferences; 2016, 12; 211-228
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Social Identification and Positioning in Academic Discourse: An English-Polish Comparative Study
    Autorzy:
    Lehman, Iga Maria
    Powiązania:
    https://bibliotekanauki.pl/articles/504720.pdf
    Data publikacji:
    2016
    Wydawca:
    Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
    Tematy:
    academic discourse
    authorial identity
    social identification
    deliberate self-positioning
    forced selfpositioning
    Opis:
    This article sets out to present the critical role of positioning theory and social identification theory in the discoursal analysis of authorial presence in academic texts by focusing on the dynamic nature of writer identity. Drawing on Harré’s, Fairclough’s and Hall’s work, and my own focus on the relationship between students’ identities and their experience of academic writing, I claim that discoursal identity often establishes itself in relation to difference and that it refers to the various “selves” which writers employ in the act of writing, which locates identity in socio-cultural and institutionally defined subject positions. An empirical case is then presented. It consists of a description of my own semi-ethnographic study1 on the co-construction of authorial identity in student writing in both English and Polish, focusing on the findings of the macro-level analysis of a text corpus. The findings of the study support my other claim that authorial identity is a dynamic concept which cannot be determined entirely by socio-cultural or institutional factors, but is unique for each writer and can be negotiated and changed.
    Źródło:
    Academic Journal of Modern Philology; 2015, 4; 65-71
    2299-7164
    2353-3218
    Pojawia się w:
    Academic Journal of Modern Philology
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Hegemonic and Inclusive Masculinities in American and Czech YouTube Vlogs
    Autorzy:
    Šimková, Maria
    Powiązania:
    https://bibliotekanauki.pl/articles/2016274.pdf
    Data publikacji:
    2019
    Wydawca:
    Komisja Nauk Filologicznych Polskiej Akademii Nauk, Oddział we Wrocławiu
    Tematy:
    gender identity
    hegemonic masculinity
    inclusive masculinity
    social media
    YouTube
    vlog
    micro-celebrity
    indexicality
    positioning
    Opis:
    This paper examines discursive means of the construction of hegemonic and inclusive masculinities in American and Czech YouTube vlogs. The vlog is a relatively young new media genre, which has developed primarily in the context of YouTube (the second most visited website and the second highest ranking social media platform in the world) and is a curious object of study as a platform of identity construction. The two types of masculine identities are analyzed in terms of two-level indexicality realized by means of positioning of self and others in the context of YouTube vlogs. The author outlines the most salient strategies of performing the two types of masculinities and shows how differently they are employed by young male Americans and Czechs. The extent and means of constructing these gender identities by Czech and American YouTubers diverge: both masculinities were constructed more prominently in American vlogs, whereas Czech YouTubers exhibited more neutral patterns. Moreover, American vloggers proved to resort to inclusive masculinity considerably more frequently that their Czech counterparts and tended to co-construct the two masculinities in such a way that they appear blended (for instance, by clustering affectionate homosociality with address terms indexical of cool solidarity). In Czech YouTube vlogs, on the other hand, the instances of inclusive masculinity were significantly less abundant and more isolated, which is in line with a less intensive construction of masculine identity in Czech vlogs overall.
    Źródło:
    Academic Journal of Modern Philology; 2019, 8; 183-190
    2299-7164
    2353-3218
    Pojawia się w:
    Academic Journal of Modern Philology
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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