- Tytuł:
-
Wpływ ryzyka na zachowanie konsumenta na rynku turystycznym
Risk influence on consumer behaviour on tourist market - Autorzy:
- Rudnicki, Leszek
- Powiązania:
- https://bibliotekanauki.pl/articles/415820.pdf
- Data publikacji:
- 2006
- Wydawca:
- Małopolska Wyższa Szkoła Ekonomiczna w Tarnowie
- Tematy:
-
zachowania konsumentów
ryzyko konsumenckie
rynek turystyczny
produkt turystyczny
consumers’ behaviour patterns
consumer risk
tourist market
tourist product - Opis:
-
W artykule omówiono rolę ryzyka w procesie podejmowania decyzji zakupu przez konsumentów i jego rodzaje. Wskazano na możliwości zmniejszenia postrzeganego przez konsumenta ryzyka zakupu produktów turystycznych.
In the market economy the consumer is in the focus of attention. Their market decisions determine the prosperity and success of an enterprise manufacturing and selling products. The knowledge of consumer behaviour and factors which shape it are the basis for taking marketing decisions at all stages of creating a market offer. The importance of individual factors which shape consumer behaviour on the market varies depending on the type of a purchased product. In case of tourist products these behaviour patterns are seriously affected by perceived risk. A purchase of a tourist product is a risky activity, in particular as far as a product acquired for the first time is concerned; such a purchase is usually accompanied by the risk of making the wrong decision and suffering different types of damages. The perceived risk can lead to resigning from purchasing a product by the consumer. It is a factor seriously affecting consumer behaviour as well as market offers of tourist agencies plus sales volume of tourist products. The article discusses the role of risk in the process of taking the decision concerning purchases by consumers and its kinds, it also points to opportunities of decreasing the risk of tourist product purchase, perceived by consumers. - Źródło:
-
Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie; 2006, 1(9); 259-265
1506-2635 - Pojawia się w:
- Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
- Dostawca treści:
- Biblioteka Nauki
Artykuł