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Wyszukujesz frazę "rhetoric and media" wg kryterium: Temat


Wyświetlanie 1-3 z 3
Tytuł:
Retoryka w Polsce po 1989 r. Przegląd kierunków badań
Rhetoric in Poland after 1989. An overview of research directions
Autorzy:
Bendrat, Anna
Budzyńska-Daca, Agnieszka
Kampka, Agnieszka
Modrzejewska, Ewa
Załęska, Maria
Powiązania:
https://bibliotekanauki.pl/articles/2151263.pdf
Data publikacji:
2021-12
Wydawca:
Towarzystwo Kultury Języka
Tematy:
rhetoric in Poland
language of politics
rhetorical criticism
rhetoric and media
teaching of rhetoric
Polish Rhetoric Society
Opis:
This paper is dedicated to the development of rhetoric in Poland after 1989 taking into account adaptation processes at two levels: communication practices and research refl ection. The sociopolitical transformations have enabled an unrestricted development of rhetorical activities, which were impracticable in the former Eastern Bloc countries: advertising and marketing, political debates, civic engagement, academic freedom. The adaptation has taken place at the level of communication habits of citizens and rhetorical practices of rhetoric researchers themselves. The study adopts the descriptive methodology and focuses on several aspects: the process of internal differentiation of rhetorical studies, the infl uence of the American rhetorical criticism on the studies, the rhetorical perspective in linguistic research, media studies, and politics. The paper emphasises the cultural characteristics of Polish rhetorical studies, which draw inspiration from three main sources: 1) Old Polish oratory and its modern analyses from the perspective of literary studies; 2) analyses of the propaganda of the times of the Polish People’s Republic, including the media; 3) modern concepts from the areas of argumentation, rhetorical criticism, discourse analysis, and media studies. The overview shows that, after 1989, rhetorical studies can be described as a self-organising system cre ated by dense intertextual relations, relationship networks, and institutional frameworks rather than as a compilation of sparse individual works.
Źródło:
Poradnik Językowy; 2021, 789, 10; 26-50
0551-5343
Pojawia się w:
Poradnik Językowy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Biblia i billboard. Uwagi o retoryce reklamy religijnej i sytuacji misjonarza w kulturze współczesnej
The Bible and a billboard. On rhetorics of a religious advertisement and situation of a missionary in contemporary culture
Autorzy:
Szewczyk-Haake, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/560215.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Wrocławski. Instytut Historii Sztuki
Tematy:
retoryka reklamy
reklama a treści religijne
chrześcijaństwo w kulturze współczesnej
chrześcijaństwo a media
rhetoric of advertisement
advertisement and religious content
Christianity in contemporary culture
Christianity and media
Opis:
The article presents an analysis of a visual and verbal sphere of texts which show structural similarities to commercial advertisements and which “advertize” some kind of religious beliefs or rituals. A context for such analysis is, on the one hand, the Christian visual tradition and the European tradition of rhetoric, and on the other hand – the contemporary theory of advertisement, due to which the advertising is considered a realm of art and a subject to scientific research, held by both visual and cultural studies. The analysed materials are announcements published in Polish press and on billboards in Poland between the year 2009 and 2013. On that basis one can describe a certain tension which appears when a religious content is confronted with a function of an advertisement in the social space. Discussion about the rhetorical effectiveness of the examples given clears the way for concluding whether this tension intensifies or makes impossible a persuasive effectiveness of “advertising” the religious essence. Analysis of the examples leads to differentiating between two main strategies of authors of the “religious advertisements.” The first one is a missionary strategy which turns to each and every member of the society, trying to inspire a reflection on human values, and its contents equalises Christianity with a widely understood existential attitude. The other one resembles most of the contemporary advertisements, which aim at dictating standards and ideas, and its persuasive effectiveness seems questionable due to the rhetorical contradictions in which it is involved.
Źródło:
Quart. Kwartalnik Instytutu Historii Sztuki Uniwersytetu Wrocławskiego; 2015, 2(36); 78-97
1896-4133
Pojawia się w:
Quart. Kwartalnik Instytutu Historii Sztuki Uniwersytetu Wrocławskiego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Mediatization of life – in the process of ceaseless trans coding
Autorzy:
Cich, Bernadetta
Powiązania:
https://bibliotekanauki.pl/articles/643195.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
mediatization of the life, new media, rhetoric of the image, philosophy of the image, communication, human and the image, communication through images
Opis:
The technological progress which dynamizes the process of mediatization, makes communication become transformed. Its main feature becomes imagery and rhetoricalness. Communiques are built on the basis of image and features of image which is a carrier of various functions, where the rhetorical persuasion is the main function. The present considerations are an analysis of examples of signs of mediatization of man and society as a phenomenon which is founded on the object of communiques formulated by man by means of digital media and communiques built without their contribution. A common feature of these acts of communication is imagery which seems to be a perennial tendency of the human mind and is visible already on the level of the language of words. Reflexions are a certain proposal of a direction of research of mediatization and many possible aspects, in which this process reveals itself, as well as contexts and interpretative prisms of rhetorical-philosophical conceptions.
Źródło:
Zeszyty Prasoznawcze; 2015, 58, 1
0555-0025
2084-3836
Pojawia się w:
Zeszyty Prasoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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