Temat: promotion of the press - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Harry Potter J.K. Rowling na łamach „Gazety Wyborczej”
GAZETA WYBORCZA ON J.K. ROWLING’S HARRY POTTER
Autorzy:: Rogoż, Michał
Powiązania:: https://bibliotekanauki.pl/articles/421838.pdf
Data publikacji:: 2013
Wydawca:: Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:: J. K. Rowling
Harry Potter
The reception of Harry Potter in Poland
Gazeta Wyborcza
press titles
book promotion
Opis:: This is an in-depth analysis of references to Harry Potter which appeared in the Polish daily Gazeta Wyborczej between 27 January 2000 (the fi rst time the book was mentioned) and the end of December 2011. The author’s data includes all references to Harry Potter, any other character from the novel, as well as anything which refers to J.K. Rowling. While the quantitative analysis takes into account chronology, array of themes and the structure of the newspaper, the qualitative analysis is concerned with the signifi cant elements of content, contexts and choice of titles
Źródło:: Rocznik Historii Prasy Polskiej; 2013, 16, 1(31); 103-126
1509-1074
Pojawia się w:: Rocznik Historii Prasy Polskiej
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: Press Advertising – Varieties and Sub-Varieties. Methods of Promoting the Press
Autorzy:: Mikosz, Joanna
Powiązania:: https://bibliotekanauki.pl/articles/649669.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:: press advertising
promotion of the press
Opis:: In the text entitled “Press advertising – varieties and sub-varieties. Methods of promoting the press”, the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as Infinite possibilities of combining various promotional forms with the press. The author argues that press advertising is one of the best ways in which a company can communicate with the market. Its advantage is, above all, a high frequency of distributing the contents and the possibility of conveying accurate advertising information in vast quantities.
Źródło:: Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 35, 5
1505-9057
2353-1908
Pojawia się w:: Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:: Biblioteka Nauki

Artykuł

Informacja