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Wyszukujesz frazę "profiling method" wg kryterium: Temat


Wyświetlanie 1-2 z 2
Tytuł:
ŻYCIE TO DROGA, czyli „ którędy do Ciebie
Autorzy:
Kowalewska-Dąbrowska, Jolanta
Powiązania:
https://bibliotekanauki.pl/articles/1204823.pdf
Data publikacji:
2005
Wydawca:
Uniwersytet Opolski
Tematy:
conceptualization
cognitive metaphor
commonplace
profiling method
idiolect
Opis:
The aim of the article is to present comparatively the fragment of view of the world (connected with concept of life) in the Polish language and in the idiolect of Jan Twardowski's poetry. The interpretations are based on Langacker's network model, on Lakoff and Johnson's cognitive model of metaphors and on the proposals of Polish authors about using cognitive methods in interpretation of poetry. The conceptualization of life (connected with the conceptualization of death) can be described both as commonplace (gr. topós coinós) - life is road, and as cognitive metaphor: LIFE IS ROAD / JOURNEY. The paper presents different particular realizations of this metaphor in the Polish language and in the Tw ardow ski's poetry. The analyses are carried out with the use of profiling method. The most characteristic for Twardowski's idiolect is the religious profile of life, conceptualized as a road journey) to Heaven (God). So, the religious profile is the kind of metaphor LIFE IS ROAD I JOURNEY TO HEAVEN / GOO. This profile is often connected with the profile of heaven. The analysis presented in the article shows that in Twardowski's poetic language, otherwise than in the everyday use of Polish language, a life which is hard and dangerous (as a road to God) is more valuable than a life which is easy and simple.
Źródło:
Stylistyka; 2005, 14; 615-633
1230-2287
2545-1669
Pojawia się w:
Stylistyka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Segmentacja facebookowiczów - ujęcie ilościowe
Segmentation of Facebook users – quantification
Autorzy:
Czerska, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/419807.pdf
Data publikacji:
2015
Wydawca:
Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Tematy:
segmentation
Facebook users
Ward’s method
k-means method
segments profiling
Opis:
The purpose of this study is the statistical analysis of results of the online survey in order to make market segmentation of Facebook users. Non-random sampling methods were used: convenience sampling and snowball sampling method. Because the sample was not representative, it did not give rise to statistical inferences about the population of Facebook users. The survey results were only part of the initial diagnosis, a description of the existing state of affairs. On the basis of selected market segmentation criteria and using the generalized k-means clustering algorithm and the Ward agglomeration method three clusters were formed: “Informed over-cautious persons” (56,31% of the sample), “Committed risktakers” (20,39% of the sample) and “Persistent assertive people” (23,30% of the sample). Segments were profiled on the basis of psychographic and behavioral criteria. The statistical significance of the relationship between clusters of Internet users and individual variables was confirmed by the chi-square test.
Źródło:
Nauki o Zarządzaniu; 2015, 3 (24); 33-40
2080-6000
Pojawia się w:
Nauki o Zarządzaniu
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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