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    Wyświetlanie 1-5 z 5
    Tytuł:
    Traditional and regional food products as the example of marketing innovations in the petrol station sector in Poland
    Autorzy:
    Mikołajczyk, Jan
    Zawadzki, Tomasz
    Powiązania:
    https://bibliotekanauki.pl/articles/1845071.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    regional food
    marketing
    innovations
    petrol stations
    żywność regionalna
    innowacje
    stacje benzynowe
    Opis:
    Purpose: The principal aim of the article is to present changes in the accessibility of regional products understood as introducing them into trade formats in which they have not previously been present. The article will also present the characteristics of the petrol station sector in Poland. Design/methodology/approach: The article will present the results of own research in terms of perception and assessment of marketing innovations by station customers. The study was carried out using the CAWI internet interview technique on a nationwide, representative sample of adult Poles. Findings: The research shows that Poles are eager to buy regional products and look for them in places where they have never been available before (petrol stations). Practical implications: This article concerns the case study of PKN ORLEN petrol station network. It can be assumed that the remaining operators of the station networks will introduce regional products to the offer shortly as the regional goods are being chosen increasingly and desired by customers of petrol stations in Poland. Originality/value: The article deals with the problem of selling products at petrol stations, i.e. in a trade format that is not sufficiently described in the literature. The authors see a research gap in this field.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 149; 435-449
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    On the road: customer motivation and non-petrol purchases of petrol station customers in Poland
    Autorzy:
    Lewicki, Marcin
    Zawadzki, Tomasz
    Powiązania:
    https://bibliotekanauki.pl/articles/1391141.pdf
    Data publikacji:
    2020
    Wydawca:
    Wyższa Szkoła Bankowa w Poznaniu
    Tematy:
    petrol stations
    consumer behaviour
    motive
    purchase structure
    decision making process
    Opis:
    The fact that a lot of people in Poland travel by car creates a lot of different business opportunities for the retail sector. Petrol stations are among various entities that attempt to take advantage of this situation. The main purpose of this article is to identify and assess the behaviour of petrol station customers in Poland regarding their motivations for choosing particular facilities and their non-fuel purchases.The study is based on results of a CAWI survey of 603 customers. To make sure that sample was representative, its composition was controlled in terms of the following respondent variables: sex, age, size of the town of residence and province. Consumer behaviour can be affected by a number of factors but only some of them could be addressed in the study, which can be regarded as one of its biggest limitations. Nevertheless, the results provide an interesting insight on this topic. The main contributions of the study include the creation of a typology of petrol stations, identification and assessment of consumer motives for selecting a given facility and information about non-fuel purchases made by customers. The most frequent motives for selecting a given petrol station include convenient location, brand, and the price of petrol and other products. In addition to fuel, customers usually stop to buy coffee and fast food, alcoholic beverages and basic groceries. The authors discuss statistically significant differences between different types of petrol stations in the above mentioned respects. The results of the survey can be of interest to owners of petrol stations as guidance on how to adjust their marketing strategies, especially in terms of the composition of their offering.
    Źródło:
    Studia Periegetica; 2020, 31(3); 93-109
    1897-9262
    2658-1736
    Pojawia się w:
    Studia Periegetica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Ocena jakości olejów napędowych wykorzystywanych do zasilania silników o ZS z wybranych olsztyńskich stacji paliw
    Evaluation of the quality of diesel fuels used for powering diesel engines received from Olsztyn selected petrol stations
    Autorzy:
    Ambrosewicz-Walacik, M.
    Piętak, A.
    Powiązania:
    https://bibliotekanauki.pl/articles/133743.pdf
    Data publikacji:
    2015
    Wydawca:
    Polskie Towarzystwo Naukowe Silników Spalinowych
    Tematy:
    olsztyński rynek paliw
    oleje napędowe
    parametry fizykochemiczne
    petrol stations from Olsztyn
    diesel fuels
    physico-chemical parameters
    Opis:
    Celem pracy była ocena parametrów fizyko-chemicznych 10 próbek olejów napędowych zakupionych na olsztyńskich stacjach paliw. Próbki scharakteryzowano pod względem zawartości wody, lepkości kinematycznej w temp. 40°C, gęstości w temp. 15°C, liczby kwasowej, zawartości siarki, temperatury zapłonu i zablokowania zimnego filtra, stabilności oksydacyjnej w temp. 110°C oraz zawartości zanieczyszczeń stałych. Na podstawie przeprowadzonych analiz wykazano, że zakupione paliwa nie spełniły wymogu stabilności oksydacyjnej, której dopuszczalna wartość jest określona na poziomie powyżej 20 h. Pozostałe badane wyróżniki jakościowe były zgodne z wymaganiami norm.
    The aim of the study was to evaluate physico-chemical parameters of 10 samples of diesel fuel purchased from Olsztyn stations. The samples were characterized for water content, kinematic viscosity at 40°C, density at 15°C, acid number, sulfur content, flash point and cold filter plugging point, oxidative stability at 110°C and solids content. Based on the analyzes it was shown that the fuel purchased did not meet the requirement oxidation stability, which limit value is set at a level above 20 hours. Other tested discriminants of quality were consistent with the requirements of the standards.
    Źródło:
    Combustion Engines; 2015, 54, 3; 963-967
    2300-9896
    2658-1442
    Pojawia się w:
    Combustion Engines
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Application of the CSI method to test consumer satisfaction: a case study of petrol stations
    Autorzy:
    Dudziak, Agnieszka
    Stoma, Monika
    Zając, Grzegorz
    Powiązania:
    https://bibliotekanauki.pl/articles/2203070.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    CSI method
    customer satisfaction
    petrol stations
    quality
    quality management
    metoda CSI
    zadowolenie klienta
    stacje benzynowe
    jakość
    zarządzanie jakością
    Opis:
    Conducting research on the quality of service and customer satisfaction is currently necessary for the proper and effective functioning of any organization. One of the organizations that have changed in recent years is petrol stations. In this paper, the Customer Satisfaction Index (CSI) is used to measure the quality of services and customer satisfaction. This research was carried out with the use of a proprietary questionnaire in which the respondents assessed the level of service at petrol stations. The obtained results allowed identifying the most important areas for the customers of petrol stations. In addition, the developed quality map indicated areas that should be given special attention, improved and those that are least important to customers. The conducted analyzes indicate that the CSI method used in this study is a tool that enables the assessment of customer satisfaction in a complex organization such as a petrol station.
    Źródło:
    Zeszyty Naukowe. Transport / Politechnika Śląska; 2022, 116; 113--124
    0209-3324
    2450-1549
    Pojawia się w:
    Zeszyty Naukowe. Transport / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Analiza preferencji użytkowników samochodów osobowych na lokalnym rynku paliw
    The analysis of the preferences of users of vehicles on the local fuel market
    Autorzy:
    Janisz, Karina
    Biel, Justyna
    Mikulec, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/1115523.pdf
    Data publikacji:
    2019
    Wydawca:
    Collegium Witelona Uczelnia Państwowa
    Tematy:
    pojazd samochodowy
    stacje paliw
    paliwo
    olej napędowy
    benzyna
    vehicle
    petrol stations
    fuel, diesel
    gasoline
    Opis:
    In connection with the growing number of motor vehicles on the roads, the demand for fuels and, consequently, for fuel stations is increasing. The research problem presented in this paper includes an analysis of car users' preferences when choosing particular fuels. First, the diagnosis of the fuel station market in the city of Nowy Sacz was made. Next, some research was conducted among the city residents who owned at least one car using a voluntary and anonymous survey on the Internet. The results showed that diesel is the most frequently selected fuel by passenger car users. The inhabitants of Nowy Sacz usually choose stations of large fuel concerns, although they are not attached stations are primarily fuel prices, followed by the location of the station and the quality of fuels. Drivers of passenger cars rarely opt for unconventional fuels, but they would gladly exchange their conventional cars for those powered by biofuels.
    Źródło:
    Zeszyty Naukowe Państwowej Wyższej Szkoły Zawodowej im. Witelona w Legnicy; 2019, 1, 30; 255-272
    1896-8333
    Pojawia się w:
    Zeszyty Naukowe Państwowej Wyższej Szkoły Zawodowej im. Witelona w Legnicy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-5 z 5

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