Temat: personalized media - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Status prawny mediów spersonalizowanych
The legal status of personalized media
Autorzy:: Skrzypczak, Jędrzej
Powiązania:: https://bibliotekanauki.pl/articles/508589.pdf
Data publikacji:: 2015-11-30
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: media spersonalizowane
media on-demand
status prawny mediów sperso-nalizowanych
status prawny video-on demand
status prawny radio-on demand
personalized media
legal status of video-on demand
legal status of radio-on demand
Opis:: Rewolucja technologiczna wywiera ogromny wpływ na sposób funkcjonowania rynku medialnego, ale także na regulacje prawne w tym obszarze. Rozwój medialnych technologii cyfrowych dopro-wadził do stworzenia wielu nowych kategorii przekazów i modyfi kacji tradycyjnych schematów komunikowania. Jednym z najciekawszych przykładów tych zjawisk są tzw. media spersonalizo-wane. Status prawny mediów spersonalizowanych może budzić spore wątpliwości, tym bardziej że odnosi się do wielu płaszczyzn regulacyjnych i rozmaitych instytucji prawnych. Artykuł próbuje rozstrzygnąć jak należy – z punktu widzenia obowiązującego prawa – kwalifi kować taki rodzaj przekazów.
A dynamic development of media-related digital technologies has been observed throughout recent decades. These phenomena are conducive to significant social, economic, political and legal transformations. The development of digital media has led to the creation of many new categories of transfers and modifications of traditional communication patterns. One of the most interesting examples of these phenomena is personalized media. This could be media on-demand, but also media available via streaming, tailored to the needs of a specific recipient. The legal status of personalized media is surrounded by many doubts. This paper focuses on analyzing the legal rules defining the formal status of personalized media in the EU (particularly in the context of the Audiovisual Media Services Directive) as well as in Poland (the Broadcasting Act of 29 December 1992).
Źródło:: internetowy Kwartalnik Antymonopolowy i Regulacyjny; 2015, 4, 7; 8-18
2299-5749
Pojawia się w:: internetowy Kwartalnik Antymonopolowy i Regulacyjny
Dostawca treści:: Biblioteka Nauki

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Tytuł:: Generation Zs perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness
Autorzy:: Rózsa, Zoltán
Ferenčáková, Lucia
Zámek, David
Firstová, Jana
Powiązania:: https://bibliotekanauki.pl/articles/39836168.pdf
Data publikacji:: 2024
Wydawca:: Instytut Badań Gospodarczych
Tematy:: privacy on social media
personalized advertising
self-disclosure
privacy calculus theory
Opis:: Research background: Consumers frequently exchange personal data for limited benefits from digital services, despite privacy concerns. This data enables digital providers to tailor content and enhance marketing communication, and digital services' effectiveness and efficiency. Purpose of the article: Utilizing the principles of privacy calculus theory, this study aims to identify how attitudes towards advertising (ATT), perception of advertising credibility (CRE), consumer susceptibility to interpersonal (II) and reference group influence (RGI), social isolation (SI) and social anxiety (SA) influence the willingness of Generation Z to disclose personal information on social media derived from the Generation Z privacy concerns (PC) and develop a prediction model for such behavior. Methods: Data was gathered using an online self-administered questionnaire from a sample of 451 Generation Z individuals. A non-random convenient sampling technique and binary logistic regression were used to quantify the influence of selected independent variables on the dispersion of values in the dependent variable under investigation. Findings & value added: The results highlight that Generation Z's self-disclosure willingness on social media is significantly influenced by attitudes toward advertising and consumer susceptibility to reference group influence. The effect of social isolation was also close to the required level of statistical significance. It means that positive attitudes towards advertising and high susceptibility to influence from reference groups enhance the probability of personal information disclosure. Being one of the few studies to address factors that influence the willingness of Generation Z to disclose personal information on social media, this study stands out for its holistic approach. Thus, combining various interconnected elements provides a fresh perspective to comprehend the intricate dynamics of Generation Z's relationship with privacy on social media.
Źródło:: Oeconomia Copernicana; 2024, 15, 1; 229-266
2083-1277
Pojawia się w:: Oeconomia Copernicana
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Social media in campaigning — citizens and politicians in the 2010 Swedish election
Autorzy:: Bergström, Annika
Powiązania:: https://bibliotekanauki.pl/articles/470965.pdf
Data publikacji:: 2011
Wydawca:: Polskie Towarzystwo Komunikacji Społecznej
Tematy:: political involvement
online participation
social media networks
internet use
personalized profiles
digital divide
Opis:: Within the last few years, social media have emerged and offer network possibilities for political communication. There are large expectations of social media in campaigning and many politicians turned to such networks in the 2010 Swedish election. In spite of the high level of internet penetration and use in Sweden, people seem reluctant to go online for politics. Survey data collected in an e-panel was analyzed with a focus on social media to reveal to what extent internet users contact politicians, the information value of these channels and what users expect from politicians during campaigning. Even among frequent users such as the e-panel members, involvement in politics and politicians in social media is rather low. People tend to view social media as an information channel for politics rather than a conversation medium. Politicians should respond to questions if requested, but not assume the position of friends in peoples’ networks.
Źródło:: Central European Journal of Communication; 2011, 4, 2(7); 241-258
1899-5101
Pojawia się w:: Central European Journal of Communication
Dostawca treści:: Biblioteka Nauki

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