- Tytuł:
- The role of professional sport in territorial marketing. The case of Polish local administrative units
- Autorzy:
- Kobierecki, Michał Marcin
- Powiązania:
- https://bibliotekanauki.pl/articles/902070.pdf
- Data publikacji:
- 2015
- Wydawca:
- Gdańska Wyższa Szkoła Humanistyczna
- Tematy:
-
territorial marketing
sport
local administration
organizing sports events
marketing terytorialny
administracja lokalna
organizowanie imprez sportowych - Opis:
- The aim of the article is to investigate the issue of territorial marketing activities that Polish local administrative units undertake with the use of professional sport. There are two main dimensions of such activities: organizing sports events and supporting professional sport. Their aim is to enhance the visibility and global presence of such units and therefore to promote them. According to the main hypothesis of the research, Polish local administrative units very commonly employ sport for the sake of promotion.
- Źródło:
-
Studia Gdańskie. Wizje i rzeczywistość; 2015, 12; 69-85
1731-8440 - Pojawia się w:
- Studia Gdańskie. Wizje i rzeczywistość
- Dostawca treści:
- Biblioteka Nauki
Artykuł