- Tytuł:
-
Motywacja w procesie tworzenia chrematonimii marketingowej
Motivation in the Process of Creation of the Marketing Chrematonymy - Autorzy:
- Gałkowski, Artur
- Powiązania:
- https://bibliotekanauki.pl/articles/911080.pdf
- Data publikacji:
- 2014-01-01
- Wydawca:
- Uniwersytet im. Adama Mickiewicza w Poznaniu
- Tematy:
-
onymy
chrematonymy
marketing chrematonymy
onomastic motivation - Opis:
- The paper presents different notions regarding the general functioning of motivation during the process of formation of proper names. Making use of the specific methodological key, the analysis moves to the marketing chrematonymy and concentrates on it. The author distinguishes several types of motivation in the marketing chrematonymy area, including the conceptual motivation, the interonomastic motivation, the associative-connotative motivation, the formal-creative motivation and finally, the cultural motivation, which plays the principal role in this statement.
- Źródło:
-
Poznańskie Spotkania Językoznawcze; 2014, 27; 63-72
2082-9825
2450-0259 - Pojawia się w:
- Poznańskie Spotkania Językoznawcze
- Dostawca treści:
- Biblioteka Nauki
Artykuł