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    Wyświetlanie 1-3 z 3
    Tytuł:
    Are Gestures of One Culture the Same as Those of the Another One? In the Search of Cross-Cultural Differences in Nonverbal Behaviour from the Perspective of Cognitive Linguistics
    Autorzy:
    Czubak-Wróbel, Paulina
    Powiązania:
    https://bibliotekanauki.pl/articles/916826.pdf
    Data publikacji:
    2018-11-05
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    cultural differences
    nonverbal behaviour
    gestures
    cognitive linguistics
    Opis:
    From all the examples of nonverbal behaviour it has been scientifically proved that gestures reflect human thoughts and mental operations. Gestures project meanings that are stored in image schemas. Those mental representations are shaped by culturally determined experience. The aim of this article was to delve into the issue of the cross-cultural differences in nonverbal behaviour with the par-ticular focus on gestures from the point of view of cognitive linguistics. It was also of my interest to identify and categorise gestures as regards their universal and/or culture specific nature and create a background for possible further research.
    Źródło:
    Glottodidactica. An International Journal of Applied Linguistics; 2008, 34, 1; 19-24
    0072-4769
    Pojawia się w:
    Glottodidactica. An International Journal of Applied Linguistics
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    On madness without words: gestures in Homer’s poems as a nonverbal means of depicting madness
    Autorzy:
    Chruściak, Ilona
    Powiązania:
    https://bibliotekanauki.pl/articles/1046820.pdf
    Data publikacji:
    2013-12-31
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    Homer
    gestures
    nonverbal behaviour
    Andromache
    suitors
    maenad
    Dionysus
    laughter
    Opis:
    The paper discusses various ways of depicting madness in Homer’s epics based on the example of a scene from the Iliad, in which Andromache is compared to a maenad, as well as the scene concerning the feast of suitors in book XX of the Odyssey. Depicting madness by means of gestures affects the reception of the described scenes by the external and internal epic audience in a very special way. The gestures that are described invoke in the listeners associations related to their own experiences and appeal to particular emotions, whose presence affects the reception of an epic. The gestures and the nonverbal message allude to the Bacchic trance and this raises the question whether Homer and his audience were familiar with the cult of Dionysus.
    Źródło:
    Symbolae Philologorum Posnaniensium Graecae et Latinae; 2013, 23, 2; 5-16
    0302-7384
    Pojawia się w:
    Symbolae Philologorum Posnaniensium Graecae et Latinae
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment
    Autorzy:
    Ogedi Alakwe, Kizito
    Okpara, Ngozi
    Powiązania:
    https://bibliotekanauki.pl/articles/540588.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
    Tematy:
    retail atmospherics,
    ambience,
    shopper behaviour,
    shopper purchase decision,
    retail store environment,
    nonverbal communication
    Opis:
    This paper focuses on unravelling the impact of atmospherics on shopper purchase behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that is the most signifi cant predictor of shopper purchase decisions. The paper seeks to establish a correlation between the design, ambient and social cues in big shopping malls and buyer purchase behaviour. A quantitative and deductive approach is adopted. Data collection is through a survey, and the principal research instrument is the questionnaire. Results reveal that retail atmospherics exert some signifi cant infl uence on shopper purchase behaviour. Empirical analysis indicates that retail atmospherics account for 34% of shopper purchase behaviour and that design cues are the most significant predictor of shopper purchase decision followed by ambient cues. Social cues do not exert any infl uence on purchase decisions. A ‘moderation’ and ‘mediation’ analysis revealed that though design and ambient cues infl uence purchase decisions independently, the interaction effect on each other is not signifi cant. Consequently, there is a need to understand why social factors do not play a role in purchase behaviour. More importantly, there is the need to identify and understand other factors that account for the balance of 66% in shoppers’ buying behaviour. Such a study might focus on factors such as pricing, sales promotion, loyalty programmes and other psycho-social factors which may work as key influencers in customers purchase decisions. For practical purposes, the focus should be on the design and ambient cues in the conceptualisation, development, and management of large retail stores.
    Źródło:
    Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 1(5); 45-62
    2449-6634
    Pojawia się w:
    Journal of Marketing and Consumer Behaviour in Emerging Markets
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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