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Tytuł:
Groups of German domestic appliance manufactures according to new product development practices
Grupy w niemieckim przemyśle sprzętu gospodarstwa domowego w odniesieniu do praktyk kształtowania nowych produktów
Autorzy:
Dąbrowski, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/1831567.pdf
Data publikacji:
2013
Wydawca:
Politechnika Gdańska
Tematy:
new product
new product management (NPD)
product development
domestic appliances
Opis:
Finding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers can be distinguished, i.e. big leaders, good SME’s, SME’s doing little, who differ in level of NPD performance. Overall, our results show that high engagement in the NPD practices under investigation pays and some specific practices are better than others in the domestic appliance industry.
Znalezienie najlepszych sposobów projektowania nowych produktów było i jest ważnym tematem dla praktyków i naukowców. Jednak do tej pory tylko kilka tego rodzajów badań koncentrowało się na jednym przemyśle. W niniejszym artykule pogrupowano niemieckich producentów sprzętu gospodarstwa domowego zgodnie ze stosowanymi przez nich praktykami w zakresie wdrażania nowych produktów. Pozwoliło to na ujawnienie ich podejść w tym zakresie. Na podstawie przeprowadzonego badania i zastosowania analizy skupień okazało się, że można wyróżnić trzy następujące grupy tych producentów: wielkich liderów, dobre MSP, małe i średnie przedsiębiorstwa słabo zaangażowane. Grupy te różnią się wynikami w zakresie wdrażania nowych produktów. Uzyskane rezultaty pokazują, że wysokie zaangażowanie we wdrażanie nowych produktów opłaca się oraz, że niektóre praktyki są lepsze od innych w branży sprzętu gospodarstwa domowego.
Źródło:
Przedsiębiorstwo we współczesnej gospodarce - teoria i praktyka; 2013, 4, 7; 5-17
2084-6495
Pojawia się w:
Przedsiębiorstwo we współczesnej gospodarce - teoria i praktyka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
New product development from the perspective of creating a competitive advantage
Autorzy:
Dąbrowski, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/11542310.pdf
Data publikacji:
2023-09-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
competitive advantage
new product
new product development
product-based competitive advantage
NPD process
Opis:
It is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from companies' intention to introduce a new product to the market, enabling the achievement of a competitive advantage. The primary research method used in this study is deductive reasoning, supplemented by a literature review. The result of the study is the proposal of three types of actions: a) evaluating an opportunity in terms of its potential to generate a competitive advantage; b) creating a new product with high economic value; and c) assessing both the planned new product and the new product introduced to the market in terms of achieving a competitive advantage. The latter two types of actions can be undertaken at various stages of the NPD process and can pertain to the product concept itself and to specific product forms (e.g., prototypes, pilot products). These proposed actions are significant because attaining a product-based competitive advantage contributes to the achievement of other objectives related to new products (e.g., revenue generation). Therefore, it is recommended that companies incorporate these actions into their NPD process. This study contributes to the field of management by proposing few specific actions in each phase of the NPD process, which arise from a company's intention to achieve a product-based competitive advantage, addressing a previous gap in the literature.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2023, 49, 3; 141-158
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
How to measure the success or failure rate of a new product strategy in competitive markets
Autorzy:
Rutkowski, Ireneusz P.
Powiązania:
https://bibliotekanauki.pl/articles/11364543.pdf
Data publikacji:
2022-09-30
Wydawca:
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Tematy:
new product success rates
new product strategy
marketing strategy
competitive new products and markets
Opis:
This paper attempts to present a method for determining the level of goal achievement corresponding to a marketing strategy formulated for a new product launched in a competitive market. The research method used in this paper is a literature review in the area of new product development (NPD) and marketing strategy. The obtained scientific results indicate the importance of measurement of the effects of a new product strategy and provide various new metrics in this field. In practice, the author proposes useful indicators to measure the effects of a new product strategy in competitive markets. Given the economic and marketing implications of the study, its originality concerns the results that provide the basis for the improvement of company's efforts in effect measurement of a new product strategy and also marketing strategy in competitive markets. The present paper contains an overview of scientific works about new product competitiveness, and also proposes a modification of the method used to measure new product competitiveness on the marketplace. The research contribution to marketing sciences primarily includes the formulation of a set of real rates to measure success or fail rate of a new product strategy in a competitive market. The novelty of the research lies in the approach used to obtain quantitative parameters for evaluation of market competitiveness of a new product in various industries.
Źródło:
Marketing Instytucji Naukowych i Badawczych; 2022, 45, 3; 27-44
2353-8414
Pojawia się w:
Marketing Instytucji Naukowych i Badawczych
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The model of status definition process in the basic data management system – a case study
Autorzy:
Jurga, A.
Czerkawski, D.
Powiązania:
https://bibliotekanauki.pl/articles/409477.pdf
Data publikacji:
2017
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
new product
business process modelling
Opis:
Logistics processes in manufacturing companies are focused on issues related to sales and distribution, as well as with production planning, materials management and supply. The process of production planning is one of the most important in the entire logistics chain. Launching a new product is preceded by a number of sub-processes. In the case of the company presented in the article, the process to start with is the status definition process. The paper presents a model of the status definition process for a new product in basic data management system -SAP. To design the status definition process presented in the paper a dedicated IT tool (ARIS Platform) was implemented.
Źródło:
Research in Logistics & Production; 2017, 7, 3; 259-268
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Overview of new product development strategies and models
Autorzy:
Guzik, Anna
Powiązania:
https://bibliotekanauki.pl/articles/16729700.pdf
Data publikacji:
2023
Wydawca:
Instytut Badań Gospodarczych
Tematy:
new product development
product management
innovations
product quality
Opis:
Motivation: The motivation for the overview presented in this article is to provide a starting point for considering whether existing new product development methodology and its level of detail allows product teams to develop high-quality and business-effective product concepts. Aim: The aim of this article is recognise the current state of research into new product development methodology and to present the strategies and models for New Product Development (NPD). Materials and methods: The systematic review of the literature was applied in the article. Results: The first section outlines the main strategies for new product development and how they are divided by methodological stance, degree of planning, search pattern, focus and response. The second part discusses the known models of new product development including: the craft model and the 5 generations based on the innovation models described by Rothwell and the stages of the manufacturing process defined in the literature. Part four looks at new trends in new product development, including: Open Innovation, Rapid Product Development (RPD), Agile New Product Development (ANPD), Sustainable New Product development (SNPD), the Design Thinking method and the new technologies of Industry 4.0.
Źródło:
Catallaxy; 2023, 8, 1; 21-34
2544-090X
Pojawia się w:
Catallaxy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Customer Involvement in the Game Development Process
Autorzy:
Prystupa-Rządca, Kaja
Starostka, Justyna
Powiązania:
https://bibliotekanauki.pl/articles/475087.pdf
Data publikacji:
2015
Wydawca:
Fundacja Upowszechniająca Wiedzę i Naukę Cognitione
Tematy:
user involvement
game industry
new product development
Opis:
The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies.
Źródło:
Journal of Entrepreneurship, Management and Innovation; 2015, 11, 3; 43-66
2299-7075
2299-7326
Pojawia się w:
Journal of Entrepreneurship, Management and Innovation
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Different sources of market information and product innovativeness
Autorzy:
Dąbrowski, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/943160.pdf
Data publikacji:
2018-07-30
Wydawca:
Uniwersytet Ekonomiczny w Poznaniu
Tematy:
product innovativeness
market information
new product
sources of information
Opis:
The purpose of this study is to identify whether the gathering of market information from different sources – i.e. from customers, competitors and other entities – is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products were used by applying confirmatory factor analysis and structural equation modelling. The findings indicate that the obtaining of market information from customers and market entities, other than customers and competitors, has a positive impact on product innovativeness, but there was no such relationship in the case of gathering information from competitors.
Źródło:
Economics and Business Review; 2018, 4(18), 3; 7-23
2392-1641
Pojawia się w:
Economics and Business Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Development of a flexible process layout for a Nigerian beverage industry
Autorzy:
Kareem, B.
Oke, P. K.
Lawal, A. S.
Powiązania:
https://bibliotekanauki.pl/articles/409099.pdf
Data publikacji:
2013
Wydawca:
Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
Tematy:
process layout
flexibility
new product
global standards
Opis:
Product design is changing everyday as a result of changing in taste of the customers. Production layout must be flexible to cater for these changes. Production layout is flexible if it can accommodate change in flow of workers, material and machines in compliance with the new product demand. In this study, flexible process layout was developed for a Nigerian beverage industry to take care of future change in product design. In the industry, flexibility was considered in redesigning of old production layout in the areas of industrial facility, and operational planning. It was discovered that old layout was deficient in the area of flexibility by 90% of the set standards of the criteria for plant layout. The findings have indicated that the flexibility in plant layout is cardinal in combarting the challenge of changing industrial environment.
Źródło:
Research in Logistics & Production; 2013, 3, 1; 37-47
2083-4942
2083-4950
Pojawia się w:
Research in Logistics & Production
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The importance of costs of product innovations and environmental protection in Polish dairy cooperatives
Znaczenie innowacji produktowych i kosztów ochrony środowiska w polskich spółdzielniach mleczarskich
Autorzy:
Juszczyk, S.
Powiązania:
https://bibliotekanauki.pl/articles/864864.pdf
Data publikacji:
2016
Wydawca:
The Polish Association of Agricultural and Agribusiness Economists
Tematy:
cost
product innovation
new product
dairy product
environment protection
Polska
dairy cooperative
Opis:
The aim of the research was to establish whether the production of dairy cooperatives, measured by sales value, is connected with the product innovations and environmental protection costs. he data related to years 2004 to 2014. It was found that these factors are usually significant. It was further established that those cost are disproportionately high in relation to the dynamics of production and prices of dairy products. It turned out that environmental protection requirements are so restrictive and cost-effective that they can cause skipping dairy cooperative to the increasing financial, technological and law difficulties. Apart from that the increase of product innovations drops significantly suggesting that the supply is near to saturation in terms of assortments on the market.
Celem artykułu jest ustalenie, czy na produkcję spółdzielni mleczarskich, mierzoną wartością sprzedaży, wpływają w sposób kluczowy innowacje produktowe oraz koszty związane z ochroną środowiska. Stwierdzono, że czynniki te są istotne. Dane dotyczyły lat 2004-2014. Ustalono, że koszty zagospodarowania ścieków są niewspółmiernie wysokie względem dynamiki produkcji i cen artykułów mleczarskich. Okazało się, że wymogi dotyczące ochrony środowiska są tak restrykcyjne i ekonomicznie skuteczne, że ich pomijanie może doprowadzić spółdzielnię mleczarską do coraz większych trudności finansowych, technologicznych i prawnych. Ustalono również, że tempo przyrostu liczby artykułów mleczarskich wyraźnie spada, co sugeruje zbliżanie się zróżnicowania asortymentowego podaży do stanu nasycenia.
Źródło:
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu; 2016, 18, 4
1508-3535
2450-7296
Pojawia się w:
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Business Collaboration Concepts and Implications for Companies
Autorzy:
Majava, Jukka
Isoherranen, Ville
Kess, Pekka
Powiązania:
https://bibliotekanauki.pl/articles/633691.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
Collaboration
innovation
new product development (NPD)
research
stakeholder
synergy
Opis:
Purpose – Companies engage in various relationships with external stakeholders to create attractive offerings. The purpose of this study is to describe the most common business collaboration concepts, and compare their characteristics. The concepts are evaluated in terms of their implications for companies, particularly in innovation and NPD collaboration contexts.Design/Methodology/Approach – This study is based on the literature findings on common business collaboration concepts, analyses of their characteristics, and an evaluation of implications from a  company’s perspective.Findings – The main characteristics of business network, business cluster, triple helix, keiretsu, business ecosystem, and innovation hub concepts are identified in terms of members, goals, coordination, boundaries, change dynamism, the nature of relationships, the role of knowledge, and competitors. The key implications for companies with emphasis on innovation and NPD are provided.Research Limitations/Implications – This research is based only on literature findings and related analyses. Due to the nature of the study, many collaboration concepts are covered, which makes in-depth analysis difficult. Practical Implications – This study clarifies the characteristics of most common business collaboration concepts. The key implications for a  company include the need for interaction with various external stakeholders to enhance innovation, opportunities and access to important resources, and the need to prepare for network changes.Originality/Value – While many collaboration concepts are utilized in contemporary business literature, their use in scientific research varies, and the concepts have not been analyzed and compared together yet.
Źródło:
International Journal of Synergy and Research; 2013, 2, 1-2
2083-0025
Pojawia się w:
International Journal of Synergy and Research
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Competence measurement of production enterprises in product innovations for technological and marketing strategies
Autorzy:
Rutkowski, Ireneusz P.
Powiązania:
https://bibliotekanauki.pl/articles/2027255.pdf
Data publikacji:
2021
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Competence measurement
New product
Product innovation
Production enterprise
Technical and marketing strategy
Opis:
Aim/purpose – This paper attempts to arrange and present the methods of measuring the competences of production enterprises in the field of product innovations. Design/methodology/approach – The method used in this paper is a literature review, in the area of new product development management. The author assumes that the review and conceptual nature of this research is dominant. Findings – The obtained results indicate the importance of measurement in product innovation competencies and provide various metrics in this field. The author proposes new indicators to measure competencies in this area, i.e., the intensity of competition on new products market. Research implications/limitations – The results provide a basis for improving efforts of production enterprises in the field of product innovations. The limitations of the study include a complex character of considered theoretical constructs. Sets of measures must be adapted to the information needs of a specific enterprise. Originality/value/contribution – The values of these indicators reflect the directions of industrial enterprises’ conduct in the process of developing new products and technologies. Moreover, these indicators show the strength of linking technology with the effectiveness of new product development, and consequently with the enterprise marketing, economic and financial efficiency. The contribution of research to the development of management sciences primarily includes the formulation of a set of indicators whose level determines product innovation competencies in industrial companies.
Źródło:
Journal of Economics and Management; 2021, 43; 110-130
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Boosting creativity in co-creation with consumers in the fuzzy frontend of new product development: A literature review and organizing framework
Autorzy:
Olszewski, Mieszko
Powiązania:
https://bibliotekanauki.pl/articles/2080383.pdf
Data publikacji:
2022-07-29
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
creativity
co-creation
new product development
idea generation
ideation
Opis:
Interest in consumer co-creation in the fuzzy front-end of the new product development (NPD) process has increased in recent years. It is generally acknowledged that integrating consumers into collaborative idea generation leverages the potential of social interactions, knowledge sharing and collective creativity, and it may improve the success of NPD. Despite extensive literature on value co-creation, little is known about how creativity can be enhanced and encouraged in this process. Based on a thorough literature review, the author develops an organising framework and six propositions on how creativity can be stimulated at the fuzzy front-end of the innovation process. By exploring the relevant literature, this study extends the understanding of the role that creativity plays in co-creation for NPD and provides some guidelines that may help boost the creative output and interest in co-creation activities during the development stage of an idea.
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2022, 94, 2; 36-47
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer
Autorzy:
Piątkowska, Beata
Powiązania:
https://bibliotekanauki.pl/articles/2164645.pdf
Data publikacji:
2022-04-05
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
value co-creation
crowdsourcing
new product development
social media
Opis:
This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at diff erent stages of the new product development process: an idea generation and product development (crowdsourcing) and post-launch (product off erings). The place where interactions take place is Facebook fan page of a Polish clothes manufacturer. The DART model of value co-creation is the framework of the comparison. The results show that interactions at the stage of ideation and product development phase attracted more attention from the social media users than post-launch ones. Interactions at the stage of idea generation phase encouraged social media users to communicate with other social media users. It was rare with post-launch activities in the form of product off ering. The study is qualitative, based on a case study of a Polish clothes manufacturer with the use of an indepth interview and netnography.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2022, 1(14); 40-51
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wykorzystanie marketingu przemysłowego w procesach rozwoju nowego produktu
Use of the industrial marketing in development processes of new product
Autorzy:
Pałucha, K.
Powiązania:
https://bibliotekanauki.pl/articles/321998.pdf
Data publikacji:
2013
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
marketing przemysłowy
rozwój nowego produktu
industrial marketing
new product processes
Opis:
W artykule przedstawiono problematykę procesów rozwoju nowego produktu, w kontekście praktycznego wykorzystania w nich elementów marketingu przemysłowego. Omówiono syntetycznie przykładowy proces rozwoju nowego produktu, a także główne elementy marketingu przemysłowego i wskazano problemy, w których rozwiązaniu wykorzystać można instrumenty marketingu przemysłowego.
In the article, issues of development processes of new product in the practical context of using in them elements of the industrial marketing were presented. Synthetically, an exemplary development process of new product as well as main elements of the industrial marketing were discussed and problems in which solution it is possible to use instruments of the industrial marketing were shown.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2013, 63; 309-324
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
An integrative Model Based Systems Engineering (MBSE) and lean-based approach for development of new complex products
Autorzy:
Buczacki, Aleksander
Powiązania:
https://bibliotekanauki.pl/articles/2064870.pdf
Data publikacji:
2019
Wydawca:
STE GROUP
Tematy:
model based systems engineering
MBSE
Lean management
New Product Development
NPD
Opis:
An effective and efficient New Product Development (NPD) and implementation process is crucial for creation of competitive advantage for each company. Due to this fact, companies are more and more often looking for methods and tools for improvement of NPD processes. The paper deals with an integrated Model Based Systems Engineering (MBSE) and lean approach to NPD. The individual stages of the NPD process are predisposed to different degrees to the use of MBSE and Lean. The research conducted shows that the use of advanced MBSE and lean tools and techniques in the development of new products is not widespread. There is a room for future research.
Źródło:
Multidisciplinary Aspects of Production Engineering; 2019, 2, 1; 425--434
2545-2827
Pojawia się w:
Multidisciplinary Aspects of Production Engineering
Dostawca treści:
Biblioteka Nauki
Artykuł
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