Temat: national tourism organization - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea
Autorzy:: Kim, Hyun Hee
Sun, Sunny
Law, Rob
Powiązania:: https://bibliotekanauki.pl/articles/2058087.pdf
Data publikacji:: 2022
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: smartphones
smartphone marketing
National Tourism Organization (NTO)
value propositions
perceived value
Hong Kong
South Korea
Opis:: Aim/purpose - This paper aims at examining the value propositions of tourism marketing for smartphone marketing and the value perceptions of tourists of using smartphone applications by investigating the National Tourism Organization (NTO) of Hong Kong and South Korea, respectively. Design/methodology/approach - Through conducting in-depth and focus group interviews, the present study explored and compared the value proposition of smartphone destination marketing of the NTOs in Hong Kong and South Korea. Findings - Findings of the present study indicate seven value propositions of the NTO, including aesthetic, functional, hedonic, organizational, social, technological, and user experience values. Research implications/limitations - An increasing number of destination marketing organizations have been adopting smartphones to meet the demands of the competitive marketing environment. Hence, tourism organizations must enhance the delivery of quality travel-related information to improve tourists' perceived value. A conceptual framework was proposed based on the findings of the present study, and valuable practical implications were provided. Originality/value/contribution - The originality of the present study lies in the integration of the value proposition concept in the consumption value theory to the mobile context in tourism.
Źródło:: Journal of Economics and Management; 2022, 44; 187-209
1732-1948
Pojawia się w:: Journal of Economics and Management
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Media społecznościowe w działaniach promocyjnych narodowych organizacji turystycznych
Social media in the promotional activities of national tourism organizations
Autorzy:: Marczak, Mirosław
Powiązania:: https://bibliotekanauki.pl/articles/465036.pdf
Data publikacji:: 2015-09-30
Wydawca:: Akademia Wychowania Fizycznego we Wrocławiu
Tematy:: media społecznościowe
promocja
narodowa organizacja turystyczna
kampania promocyjna
social media
promotion
national tourism organization
promotional campaign
Opis:: These days, social media are commonly known and used by numerous social groups. For many people, they constitute an indispensable element of the lifestyle. It is a new tendency, with a great developmental potential. Until recently, social media were understood solely as a complex of mechanisms that serve the purpose of communication between users. However, it appeared that various entities (e.g. firms, public institutions etc.) whose marketing departments present their offers and create their positive images with the use of social media became interested in this type of communication. National tourism organizations (NTO) can certainly be included in the group of institutions employing social media in their promotional activities. For many of them, this is a key instrument of promotion applied in promotional campaigns. The main purpose of the article is to analyse the use of social media in the promotional activities undertaken by selected European NTOs. In the study, a research thesis was put forward that social media constituted an essential element of the promotional campaigns realized by NTOs, which allowed them to acquire new groups of recipients: those who until recently were impossible or difficult to reach.
Źródło:: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 50; 92-99
0239-4375
Pojawia się w:: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
Dostawca treści:: Biblioteka Nauki

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