- Tytuł:
-
Modyfikacje antroponimów jako chwyt marketingowy na fanpage’u Lidl Polska
Modifications of anthroponyms as a marketing gimmick on the fanpage Lidl Polska - Autorzy:
- Burska, Katarzyna
- Powiązania:
- https://bibliotekanauki.pl/articles/2173941.pdf
- Data publikacji:
- 2022-12-02
- Wydawca:
- Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
- Tematy:
-
antroponim
fanpage
komunikat reklamowy
modyfikacje nazw własnych
anthroponym
advertisement
modification of proper names - Opis:
- The subject of the article is the deliberate transformation of anthroponyms in advertising messages as a conscious marketing activity. The aim of the work is to present the resource of anthroponyms (names, surnames or pseudonyms), which are the basis of language games, as well as to discuss the methods of modification and the relationship between the anthroponym and the entire advertising message. The research material comes from the Lidl Polska fanpage on Facebook. It has been shown that associations related to authentic characters and heroes of artistic works play an important role. The positive features of the designate are tried to be transferred to the advertised product, often indicating tangential elements in the promotional post. Formal similarity is also important during creating modifications.
- Źródło:
-
Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica; 2022, 17; 3-19
2083-1765 - Pojawia się w:
- Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica
- Dostawca treści:
- Biblioteka Nauki
Artykuł