Temat: mobile shopping adoption - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: The Mobile Shopping Engagement: Surveys’ Review and Empirical Study
Autorzy:: Gkiolnta, Eftychia
Saprikis, Vaggelis
Vlachopoulou, Maro
Powiązania:: https://bibliotekanauki.pl/articles/540562.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: mobile shopping
innovativeness
m-shopping adoption
drivers
impediments
behavior
Opis:: Mobile shopping (m-shopping) has become extremely signifi cant for both marketing and retail selling. Despite the fact that m-shopping has evolved into a popular alternative approach for purchasing products and services worldwide, the research regarding the extent of its adoption is still on a mediocre level and in certain countries, such as Greece, is rather limited. It is highly important to analyze and fully comprehend several factors that infl uence the acceptance of mobile technologies by consumers in order to motivate and support sellers’ mobile strategy. The objective of this research is to approach the factors that affect m-shopping with the analysis of two categories of mobile users, those who have already been involved in m-shopping and those who have not. Specifi cally, this work aims to explore and explain, in an introductory way, the critical factors that tend to infl uence m-shopping acceptance in order to predict both the consumers’ attitude towards m-shopping and their purchasing behavior via mobile devices, based on literature review and empirical survey.
Źródło:: Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 2(6); 77-96
2449-6634
Pojawia się w:: Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps
Autorzy:: Andronie, Mihai
Lăzăroiu, George
Ștefănescu, Roxana
Ionescu, Luminița
Cocoșatu, Mădălina
Powiązania:: https://bibliotekanauki.pl/articles/19322445.pdf
Data publikacji:: 2021
Wydawca:: Instytut Badań Gospodarczych
Tematy:: mobile shopping app
mobile commerce platform
mobile payment service
Internet-enabled consumer device
consumer technological adoption
Opis:: Research background: With growing evidence of consumer adoption of mobile shopping apps, there is a pivotal need for comprehending Internet-enabled consumer devices in mobile shopping behavior. Mobile shopping platform features and user technological readiness configure consumers' expectations and demands as regards mobile retailing adoption, leading to acceptance of mobile shopping apps and payment services. Purpose of the article: In this research, prior findings have been cumulated indicating that mobile social apps extend throughout consumer attitudes and behaviors by the widespread adoption of smartphones. We contribute to the literature by showing that cutting-edge technological developments associated with customer behavior in relation to mobile commerce apps have resulted in the rise of data-driven systems. Consumer behavioral intention and adoption intention in relation to mobile shopping apps/websites are developed on perceived risk and trust consequences. Methods: Throughout February and March 2021, a quantitative literature review of the Web of Science, Scopus, and ProQuest databases was carried out, with search terms comprising "mobile shopping app", "mobile commerce platform", "mobile payment service", "Internet-enabled consumer device", "consumer technological adoption", and "mobile shopping behavior". As research published between 2018 and 2021 was analyzed, only 330 sources met the suitability criteria. By removing questionable or indeterminate findings (insubstantial/inconsequent data), results unconfirmed by replication, too imprecise content, or having quite similar titles, 66, chiefly empirical, sources were selected. A systematic review of recently published literature was carried out on technological adoption of mobile commerce apps by employing Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) guidelines. The Systematic Review Data Repository was used, a software program for the gathering, handling, and analysis of data for the systematic review. The quality of the academic articles was determined by harnessing the Mixed Method Appraisal Tool. Findings & value added: The consumer purchase decision-making process in mobile app-based marketing involves consumer engagement and willingness to adopt mobile commerce apps. Further advancements should clarify how technological-based consumer adoption of mobile shopping throughout social commerce can improve the payment for products and services.
Źródło:: Oeconomia Copernicana; 2021, 12, 4; 1033-1062
2083-1277
Pojawia się w:: Oeconomia Copernicana
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students
Autorzy:: Milanova, Nora
Saprikis, Vaggelis
Powiązania:: https://bibliotekanauki.pl/articles/2012482.pdf
Data publikacji:: 2018
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: mobile commerce
m-commerce intention
mobile shopping adoption
Opis:: Mobile commerce (m-commerce) is a fact. Nowadays, numerous transactions take place via mobile devices. At the same time, m-commerce is considered as one of the fastest growing subgroups of e-commerce. Characteristically, it is estimated that about 45% of mobile users have made at least one purchase via a wireless hand-held device. Therefore, it plays and will continue to play a vital role in the global economy. The aim of this research paper is to investigate the perceptions of mobile commerce users focusing on Bulgarian University students. Specifically, it intends to reveal the perceived advantages and disadvantages of m-commerce, the factors that motivate students to make online transactions via a hand-held device, as well as the issues that hinder them from doing so more often. The paper is expected to provide tangible results to both academia and the industry about a developing economy.
Źródło:: Journal of Marketing and Consumer Behaviour in Emerging Markets; 2018, 1(7); 66-83
2449-6634
Pojawia się w:: Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:: Biblioteka Nauki

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