Temat: metropolitan brand - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Dyskurs metropolitalny na przykładzie trójmiasta
Metropolitan Discourseof the Example of the Tri-City
Autorzy:: Lipiński, J.S.
Powiązania:: https://bibliotekanauki.pl/articles/2031562.pdf
Data publikacji:: 2015
Wydawca:: Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:: metropolitan brand
metropolitan discourse
suburbanization
Tri-City
Opis:: Metropolitan discourse can be construed as an ongoing process of the negotiation of communication-related meanings important for the stakeholders of metropolitan processes, whereas the meanings are built through feedback between statements and their context. This paper discusses the discourse regarding the Gdańsk-Gdynia-Sopot Metropolitan Area on the example of two issues: changes in nomenclature related to the shaping metropolitan area, and the problem of suburbanisation (urban sprawl), the ‘spilling out’ of the city beyond the core area of metropolitan development. As an example of participation in metropolitan discourse, the author presents his own recommendations aimed at the stakeholders of the metropolisation process.
Źródło:: Biuletyn Komitetu Przestrzennego Zagospodarowania Kraju PAN; 2015, 259; 100-124
0079-3493
Pojawia się w:: Biuletyn Komitetu Przestrzennego Zagospodarowania Kraju PAN
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: The Metropolitan Opera jako wiodący producent spektakli operowych. Strategia kreowania marki the Met
The Metropolitan Opera as a leading producer of opera. The strategy of creating a Met brand
Autorzy:: Lakner, Agnieszka
Powiązania:: https://bibliotekanauki.pl/articles/513954.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Jagielloński. Koło Naukowe Studentów Muzykologii UJ
Tematy:: opera
Metropolitan Opera
brand
opera marketing
global culture industry
mediation
Opis:: The aim of an article is to show a strategy of creating brand by Metropolitan Opera according to the theory of global culture industry by Scott Lash and Ceila Lury. The main process which plays a significant role in this strategy is a medialisation of the opera, which provides constant update of this genre and helps it to adapt its form for a contemporary consumer. This strategy changes the relation between product and its recipient on several levels and makes an opera a new, fresh and modern music genre, as well as a theatrical and cinematic experience. Expansive Met brand transforms the operatic industry and introduces numerous innovations as Live in HD, iPod applications, Met on Demand, a brand of a singer etc. There’s also a significant aura around this brand, which imposes a form of thinking and causes certain expectations in relation to the consumer goods made by Met. According to the Roland Barthes’ theory of modern myth, the perception of this brand depends also on its history, memory and tradition, as well as being created by the identity itself. Thanks to the innovations and the nature of the event, an access to the opera nowadays is much easier and becomes a sign of a modern era.
Źródło:: Kwartalnik Młodych Muzykologów UJ; 2016, 2(29); 52-69
2956-4107
2353-7094
Pojawia się w:: Kwartalnik Młodych Muzykologów UJ
Dostawca treści:: Biblioteka Nauki

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