- Tytuł:
- “Protect our homeland!” Populist communication in the 2018 Hungarian election campaign on Facebook
- Autorzy:
-
Tóth, Tamás
Kékesdi-Boldog, Dalma
Bokor, Tamás
Veczán, Zoltán - Powiązania:
- https://bibliotekanauki.pl/articles/471288.pdf
- Data publikacji:
- 2019
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
populism in Hungary
social media
political communication
campaign rhetoric
populist communication
Hungarian parliamentary campaign in 2018 - Opis:
- The research presented in this paper is based on analysis of the Facebook posts of five major Hungarian political parties over the course of the official campaign season leading up to the 2018 parliamentary elections. We conducted a mixed-method analysis on 795 Facebook posts. First, the main topics of the parties were collected. Second, the posts of the parties were analyzed from a populist communicational perspective. Third, we tried to find some correlations between the basic topics and the populist communicational categories. Finally, we outline possible differences and similarities between parties’ communication. Our analysis shows that opposition parties did not have a common communicational strategy on Facebook while ruling parties emphasized both inner and exterior threats that could destabilize Hungary.
- Źródło:
-
Central European Journal of Communication; 2019, 12, 2/23; 169-186
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł