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    Wyświetlanie 1-7 z 7
    Tytuł:
    Zastosowanie koncepcji marketingu w węzłowych obszarach zarządzania firmą
    The use of marketing concept in crucial areas of the company management
    Autorzy:
    Kozioł, Leszek
    Wojtowicz, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/415706.pdf
    Data publikacji:
    1999
    Wydawca:
    Małopolska Wyższa Szkoła Ekonomiczna w Tarnowie
    Tematy:
    zarządzanie marketingowe
    zarządzanie przedsiębiorstwem
    rola marketingu w przedsiębiorstwie
    Metoda QFD (Quality Function Deployment)
    marketing wewnętrzny
    logistyka marketingowa
    materiały konferencyjne
    marketing management
    enterprise management
    Quality Function Deployment (QFD) method
    internal marketing
    marketing logistics
    conference materials
    Opis:
    Artykuł poświęcono wybranym aspektom wzajemnego przenikania się teorii marketingu oraz ważniejszych dziedzin teorii zarządzania. Szczególną uwagę zwrócono na koncepcję zarządzania marketingowego, problematykę dopasowywania jakości produktu do wymagań klienta (Quality Function Deployment), ideę marketingu wewnętrznego oraz kwestie logistyki marketingowej.
    Marketing concept integrates different operating activities of a firm, also these ones whose development has been up to now autonomous, e.g. operating management. There are fields where this tendency is particularly visible like the strategic management, quality management, logistics in a company or human resources management. In order to clear these issues the authors presented the marketing management concept, the problems of the product quality and the clients demands matching (the Quality Function Deployment method which is a means of "translation" of information coming from the clients to a technical language used in as company by designers, technologists and constructors). They also present the idea of internal marketing called as well personal marketing and selected matters connected with the marketing logistics.
    Źródło:
    Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie; 1999, 2; 117-129
    1506-2635
    Pojawia się w:
    Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Understanding the importance of internal integration and its implications for intercultural business communication
    Autorzy:
    Topolšek, D.
    Orthaber, S.
    Powiązania:
    https://bibliotekanauki.pl/articles/409455.pdf
    Data publikacji:
    2011
    Wydawca:
    Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
    Tematy:
    międzykulturowa komunikacja w biznesie
    wewnętrzna integracja
    logistyka
    internal integration
    logistics function
    marketing function
    intercultural communication
    Opis:
    The extent to which relationships in organizations are co-operative depends on the level of internal integration between functional and departmental groups. These relationships become even more critical in international businesses as well as in geographically dislocated subsidiaries. Cultural characteristics and different factors which managr, facilitatr and/or hinder internal integration present the basis for studying internal integration of different functions. Therefore, the following paper discusses various theories of internal integration and its role in organizations. More specifically, it focuses on logistics and marketing functions and explores studies that have investigated and examined the levels of internal integration of logistics and marketing functions. With the objective to identify potential implications, high/low levels of internal integration may have on intercultural communication which occurs in international business practices, the most prominent cultural frameworks are presented to identify implications different levels of internal integration may have for intercultural communication, in particular between Slovenian companies and their foreign subsidiaries.
    Źródło:
    Research in Logistics & Production; 2011, 1, 3; 187-201
    2083-4942
    2083-4950
    Pojawia się w:
    Research in Logistics & Production
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Relationship between culture and the level of internal integration of logistics and marketing functions - an explorative analysis
    Autorzy:
    Orthaber, S.
    Topolšek, D.
    Powiązania:
    https://bibliotekanauki.pl/articles/409584.pdf
    Data publikacji:
    2012
    Wydawca:
    Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
    Tematy:
    culture
    internal integration
    logistics function
    marketing function
    Opis:
    Cultural characteristics and different managerial aspects that may influence the degree of internal integration through facilitating and hindering factors play an important role in exploring internal integration of different functions. The following paper examines the relationship between cultural characteristics of logistics managers of different nationalities and inter-functional integration of company’s logistics and marketing functions. More specifically, it aims to investigate whether and to what extent cultural traits and nationalities of logistics managers may influence the level of integration of logistics and marketing functions. For this purpose, the level of internal integration and the role of national cultures will be examined. Using quantitative research methods, the relationship between culture and the level of internal integration between logistics and marketing functions will be examined. A small data sample for the research was collected from Slovenian parent retail companies and their foreign subsidiaries. The findings suggest that there is a connection between the level of integration and cultural characteristics of employees from logistics function.
    Źródło:
    Research in Logistics & Production; 2012, 2, 2; 135-146
    2083-4942
    2083-4950
    Pojawia się w:
    Research in Logistics & Production
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    MARKETING FUNCTION and LOGISTICS REVISITED: Revised Dual Sub-functional Model Approach
    Autorzy:
    Tek, Omer Baybars
    Powiązania:
    https://bibliotekanauki.pl/articles/504491.pdf
    Data publikacji:
    2013
    Wydawca:
    Międzynarodowa Wyższa Szkoła Logistyki i Transportu
    Tematy:
    Supply Chain
    Marketing function
    logistics subfunction
    delivery
    promise management
    making promise
    keeping promise
    obtaining demand subfunction ethics and social responsibility in Logistics
    Value Offer
    Value Proposal
    4Ps
    4Cs
    Marketing mix
    Retailing mix
    Relationship marketing
    Love Brand
    3PL firms
    Opis:
    This paper attempts to point out the continued confusion in some literature with respect to the concepts of marketing and logistics, and their relatedness. These are usually, and maybe inadvertently, treated as separate and independent functions. This frame of reference can often lead to costly mistakes. Authors frequently describe them as if they are two different functions: that of marketing, and that of logistics. Actually, logistics is a submix of marketing. The fact that logistics is a part of marketing is usually ignored. This kind of approach is still prevalent in most writing. Yet we must talk about two submixes of marketing, one of which is logistics, or servicing demand, and the other, which is obtaining demand. Therefore, the connection and interdependence of marketing and logistics terminology must be put into their proper place for correct and complete analysis. For this purpose, a Dual Subfunction Model is presented to tie together logistics and the remaining part of marketing. This model may serve as a guide for more accurate analyses, or at least as a reminder for consideration by novices.
    Źródło:
    Logistics and Transport; 2013, 18, 2; 51-66
    1734-2015
    Pojawia się w:
    Logistics and Transport
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Optimization Criteria in End-of-Life Products Reverse Logistics Network Organisation
    Autorzy:
    Merkisz-Guranowska, Agnieszka
    Maciejewski, Michał
    Powiązania:
    https://bibliotekanauki.pl/articles/504618.pdf
    Data publikacji:
    2013
    Wydawca:
    Międzynarodowa Wyższa Szkoła Logistyki i Transportu
    Tematy:
    reverse logistics
    optimization
    objective function
    Opis:
    The paper discusses the problem of selection of objective function in modelling of the reverse logistics network entity location. A growing ecological awareness of societies as well as implementing concepts of manufacturer responsibility for their products result in a creation of systems of collecting and treatment of end-of-life products. Rather than being a random process a reverse logistics network should be designed as an effect of informed decisions taking into account all aspects and points of view of the stakeholders. A key issue in network design related to the use of decision support tools based on mathematical optimization is the appropriate selection of the objective function for evaluation of the potential solutions.
    Źródło:
    Logistics and Transport; 2013, 17, 1; 25-32
    1734-2015
    Pojawia się w:
    Logistics and Transport
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Analiza wybranych zagadnień dotyczących wpływu czynnika ludzkiego na doskonalenie procesów logistycznych
    Analysis of selected issues concerning the influence of the human factor on the performance of logistic processes
    Autorzy:
    Ogórek, Marzena
    Frączek, Tadeusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1385074.pdf
    Data publikacji:
    2019
    Wydawca:
    Polskie Wydawnictwo Ekonomiczne
    Tematy:
    procesy logistyczne
    wiedza
    kompetencje
    kapitał ludzki
    funkcja personalna
    logistics processes
    knowledge
    competences
    human capital
    personnel function
    Opis:
    Nowoczesne firmy logistyczne, aby były konkurencyjne, zmuszone są poszukiwać nowych rozwiązań w zakresie poprawy elastyczności i szybkiego działania. Żadna firma logistyczna nie jest w stanie funkcjonować bez ludzi, którzy są elementem rozmaitych procesów logistycznych. W artykule przedstawiono zagadnienia dotyczące czynnika ludzkiego mającego bezpośredni wpływ na procesy logistyczne.
    Modern logistics companies, in order to be competitive, are forced to seek new solutions to improve flexibility and quick action. No logistics company can function without people who are part of various logistics processes. The article presents issues related to the human factor that has a direct impact on logistics processes.
    Źródło:
    Gospodarka Materiałowa i Logistyka; 2019, 11; 32--37
    1231-2037
    Pojawia się w:
    Gospodarka Materiałowa i Logistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Warehouse Management Problem and a KPI Approach: a Case Study
    Autorzy:
    Marziali, Micaela
    Rossit, Daniel Alejandro
    Toncovich, Adrián
    Powiązania:
    https://bibliotekanauki.pl/articles/2023969.pdf
    Data publikacji:
    2021-09
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    stock control
    logistics
    operations management
    key performance indicators
    warehouse management
    control function
    Opis:
    Warehouse and inventory management is a recurring issue in many of the different supply chains in diverse industries, where the constant changes in the markets have a direct impact on the management of warehouses and inventories, either generating over-stocks or shortages. This paper presents a case study on warehouse and inventory management control. The company under study was having problems in this area, where over-stocks were generated frequently, leading to various incidents, such as having to store finished and packaged product in unsuitable places, with the associated risk of deterioration. To deal with this problem, control tools based on the KPI (Key Performance Indicator) concept were developed. To this end, the corresponding problem and the information management process within the Supply Chain department had to be analyzed. In this case, it was observed that the databases were not synchronized, therefore strategies were proposed to systematize the collection and updating of data. In addition, to summarize the information, we proceeded to the implementation of an interactive form that facilitates the visualization and interpretation of the evolution of the process, and to be able to apply an efficient control on it, and thus to propose corrective actions supported by evidence.
    Źródło:
    Management and Production Engineering Review; 2021, 13, 3; 51-62
    2080-8208
    2082-1344
    Pojawia się w:
    Management and Production Engineering Review
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-7 z 7

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