- Tytuł:
- Who defines the narrative of crisis? The case of an Estonian online boycott campaign against an international supermarket chain
- Autorzy:
-
Tampere, Päivi
Tampere, Kaja
Abel, Scott - Powiązania:
- https://bibliotekanauki.pl/articles/471266.pdf
- Data publikacji:
- 2016
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
crisis communication
social media
boycott
media relations
issues management
definition hegemony - Opis:
- This study examines the impact of social media activism in the form of a boycott case through the analysis of online and mass media news articles. The article reviews a conflict between a supermarket chain and its Estonian customers in April 2010, and focuses on definition hegemony (the process by which the crisis is defined), the reaction of journalists and consumers to the case, and its impact on a company’s crisis communication. It examines the role of social media in formenting a crisis and keeping it active. The analysis of social media and mass media texts, as well as press releases, suggest that citizens have power over corporations because of their ability to raise questions, be critical of company behavior, and in defining the crisis narrative. The findings indicate that who is able to define the crisis can significantly affect its course.
- Źródło:
-
Central European Journal of Communication; 2016, 9, 1(16); 57-72
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł