- Tytuł:
- Model of innovation processused by the enterprises of the confectionery industry in Poland
- Autorzy:
- Karpińska, Kinga
- Powiązania:
- https://bibliotekanauki.pl/articles/2128322.pdf
- Data publikacji:
- 2018
- Wydawca:
- Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
- Tematy:
-
innovation process
innovation process models
confectionery industry - Opis:
- Goal – Identification of actions which make up innovative processes in confectionery enterprises. Research methodology – The entities selected for the study fulfill two criteria: they are Polish enterprises operating in the confectionery industry (entities with dominant equity, with headquarters in Poland) and have market shares of at least 5% (measured by the value of sales revenues in 2017 at the minimum level of PLN 100 million). All the companies which met the above criteria were identified; then ten enterprises were chosen from that group. The research was carried out with the help of a survey questionnaire. Score – Innovative processes usually begin with research on consumer needs, which indicates the use of a demand innovation model. Furthermore, the more actions an innovative process comprises, the less willingly it is used by enterprises. Originality/Value – The paper has a cognitive value of the innovation process models used by confectionery enterprises. The author proposes a modification to the current model.
- Źródło:
-
Optimum. Economic Studies; 2018, 3(93); 253-264
1506-7637 - Pojawia się w:
- Optimum. Economic Studies
- Dostawca treści:
- Biblioteka Nauki
Artykuł