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Wyświetlanie 1-3 z 3
Tytuł:
Visual identification of rural tourism facilities in Poland
Autorzy:
Król, Karol
Zdonek, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/1845529.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
image management
corporate identity
logo
logotype
graphic signs
zarządzanie wizerunkiem
identyfikacja wizualna
logotyp
znaki graficzne
Opis:
Purpose: The subject of the research were the logos of individual facilities of rural tourism in Poland found on the websites of these facilities. Design/methodology/approach: The research covered 243 websites hosted on paid domains. A semantic, formal and aesthetic analysis of graphic signs was conducted. The research was conducted by way of exploratory method. Logos were found on 202 websites. 41 facilities did not use a graphic sign. In 112 cases the logo was composed of a symbol and logotype. Findings: In 147 cases the logos had a traditional form (traditional, neutral, rustic) or used elements associated with rural areas. In 49 cases, the logos were assessed as modern. Originality/value: What was noted was the fact that in hyper-text documents, logos perform numerous functions. Apart from making the navigation easier, they can also have a dynamic, multimedia form. On the basis of analysis of graphic signs, two main types of rural tourism facilities were distinguished: “traditional” and “commercialized” ones.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 149; 361-369
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Miasto na pieczęci. Wokół wizualności pieczęci miejskich z terenu Prus
The City on the Seal: Around the Visuality of City Seals from the Area of Prussia
Autorzy:
Hlebionek, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/1178387.pdf
Data publikacji:
2019-03-31
Wydawca:
Towarzystwo Naukowe w Toruniu
Tematy:
city sigillography
towns
Prussia
identity signs
visuality
Opis:
The visuality of the seal, as expressed in the title of the article, should be understood as a collection of stamp elements received by means of wax. Consequently, they will include not only the image of the seal and the caption, but also the shape, size and colour of the wax in which the imprint was made. All those elements can transfer important information from the point of view of the owner, expressing their individuality. Two groups of factors have had an impact on the visuality of the seal: legal and cultural factors. The first group of factors defined the sigillographical system of the owner, but they could also indicate the circle of persons deciding on the shape of a particular seal, or they could directly refer to the form of imprints. The second groups of factors influenced the shape of the message on the seal recorded in both the verbal sphere, iconography and in the form of prints. Among the city seals from the area of Prussia, round seals prevail; their diameters range from 80 to 30 mm. They were usually imprinted in natural wax, green or, less often, black. Only Gdańsk and Toruń were allowed to use red wax under the special privileges granted by the monarchs. Captions included in the seal were usually formulated in Latin, although the names of towns were usually written in German despite the existence of their Latin counterparts. Imaginary ideas, in the context of the typology proposed by Toni Diederich, mostly represented the symbolic type, although a significant percentage of them constituted the canting arms and coats of arms. Other types appear less often. However, the complexity and ambiguity of messages written on the seal by means of images means that any attempt to include them in the typology framework results in the simplification of interpretation. That is why, the research of city seals based on the assumption that they represent the urban self-awareness – the sign of the center’s identity (Brigitte Miriam Bedos-Rezak) becomes more and more significant. In this context, information provided by the visual side of the seal can be reduced to three sets of messages: presenting the city as a topographic space, presenting the city as a social space and presenting the city’s relations with the surroundings. The name of the city determined the town’s definition as a settlement point, which we encounter in legends, but also the notions of canting arms frequently found in Prussia (e.g. Sepopol, Orneta, Allenburg). Seals with the images of walls and urban buildings (e.g. Malbork, Cynty, Toruń) showed the city as an organized space. Paradoxically, the images of wild animals, extremely popular in Prussia, which combined with the legend identifying the owner as a city, showed what the city was not. It is in the seal’s legends that we find the most frequent reference to the city as a social space. Determining the main seals as sigillum civitatis, burgensium, civium, Borger, indicates that the owner of the seal maker was the community of residents. The language of the caption indicates the cultural embedding of the commune. In turn, the size and material of the print inform about the real significance of the center, or about the aspirations of its inhabitants. In connection with the legend, it sometimes brings information about the place occupied by the seal in the urban sigillographic system, which is often derived from the structure of municipal authorities. The images shown on the seal, in turn, refer to the devotion of the commune (e.g. Brodnica), or professions of its residents (e.g. Pieniężno, Młynary, Elbląg, Gdańsk). Through the images representing the city walls or the arms, they finally illustrate the readiness of the inhabitants to defend themselves (e.g .Toruń, Malbork), or they indicate that the urban community had its defender (Chełmno, Pasłęk?). Many of the seal’s images from the Prussian region refer to the city’s relationship with the broadly understood surroundings. By showing the coats of arms (Bisztynek, Malbork), symbols (Toruń, Gardeja, Lidzbark Wamiński), or insignia or attributes (e.g. Reszel, Barczewo, Fischhausen) of a land master or his representative, the seal indicated the owner of the center. In this context, particularly interesting, but also poorly recognized are the links between the iconography of city seals and the images of the seals of the Teutonic officials (e.g. Święta Siekierka, Górowo Iławckie, Radzyń Chełmiński). Finally, the hagiographic seals indicate the relations of the urban community with the supernatural world (Frombork, Pieniężno, Sztum, Gierdawy, and Toruń). The example of the Frombork seal shows that all these meanings can interpenetrate, contributing the creation of a complex image of the city represented on the seal.
Źródło:
Zapiski Historyczne; 2019, 84, 1; 85-121
0044-1791
2449-8637
Pojawia się w:
Zapiski Historyczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Transgresje i liminalność tekstu. Między estetyką fragmentu. a „karnawałem” transmedialności
Transgression and liminality of a text. Between the aesthetics of a fragment and the “carnival” of the transmedia
Autorzy:
Utracka, Dorota
Powiązania:
https://bibliotekanauki.pl/articles/445516.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
Tematy:
text; signs; hipertextuality; fragment; transgression; liminality; inexpressibility; incoherence; inconclusiveness; chaos; order; identity; subjectivity; modernism; postmodernism; deconstruction; multi-media; hybridity; convergence
Opis:
The texts is an attempt to make a cross-sectional study of the philosophy and aesthetics of a fragment in the literature-history evolution of the phenomenon, from the Romantic “opening of a work”, “a form in motion”, the concept of the “grainy nature” of style and separation of the relation of a part to the whole, through the mosaic, collage nature of performing the idea of fragmentation in the arts of Modernism, to the norms of post-modern affirmation of the phenomenology of «fragmenting». In the space of different meanings the author tries to find those that most strongly define the language of the post-modern culture. The core of the theoretical-literary discussion is a broadly understood dialectics of the whole and of a part as considered paradigmatically, that is as the patterns and models of description, interpretation, the strategy of thinking and creating (the “sense of chaos” and the classical “idea of order”), and the peculiarly understood philosophy of culture, whose aesthetical, epistemological, and axiological dimension is signed by a broadly understood idea or break-up and disintegration, unpredictability, incoherence, inconclusiveness, nonlinear shapes. The discussion of the poetics of a fragment concerns the problems such as: the formal-aesthetic status of a workfragment, the relationship between the fragment and the whole (unity and partiality), and the nature of the oppositions: unity-multiplicity, whole-detail, finiteness-infinity, point-universe, different dimensions and functions of fragmentality (aesthetical-cognitive, axiological, structural-composition, genologic, and interpretational).
Źródło:
Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica; 2015, 3; 36-67
2353-4583
2449-7401
Pojawia się w:
Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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