Temat: exhibition activities - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Art exhibitions in sociocultural space
Autorzy:: Hrytsyuk, L.
Kaidanovska, O.
Powiązania:: https://bibliotekanauki.pl/articles/344780.pdf
Data publikacji:: 2016
Wydawca:: Politechnika Krakowska im. Tadeusza Kościuszki. Wydział Architektury. Katedra Kształtowania Środowiska Mieszkaniowego
Tematy:: art exhibition
exhibitional strategy
exhibition activities
installation
wystawa
strategia
działanie wystawiennicze
instalacja
Opis:: The article reveals the importance of art exhibitions as part of an integrated cultural environment of the city, their usage for innovative cultural, educational and social projects. The potential of exhibitions’ attractions for enriching of recreational area of the city has been analyzed. The aspects of modern exhibitional strategy forming, creation of structural model of artistic character exhibition activity, analyzed the elements of exhibition space organization, exhibition forms and objects. The urgent directions of art installations creation as a tool for the implementation of creative ideas were defined, outlined the options for their placement in the public space of the city.
Źródło:: Środowisko Mieszkaniowe; 2016, 17; 119-124
1731-2442
2543-8700
Pojawia się w:: Środowisko Mieszkaniowe
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Improvement of methods for determining the efficiency of advertising
Autorzy:: Chernenko, Maksym
Yakovlev, Anatoliy
Powiązania:: https://bibliotekanauki.pl/articles/957622.pdf
Data publikacji:: 2019
Wydawca:: Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:: commercial advertising
advertising impact on products sales
outdoor advertising
efficiency of exhibition and trade fair activities
Opis:: Theoretical background: The paper shows that increase in sales and profit margins is only partially dependent on the implementation of advertising activities. Methodical approaches for estimation of an exhibition and advertising activity and promotion of its employees are specified.Purpose of the article: It is the purpose of this article to analyze and further develop the methodological principles for assessing the efficiency of advertising and exhibition activities.Main findings: The results of the work involve evaluation of the effect of advertising and the share of the impact of advertising in increased revenue from the sale of products. A corresponding proportion of this impact was determined based on consumer inquiries. We propose an index of exhibition and trade fair performance, calculated based on two components: how many times a specific company participated in such events, and how the company was presented at relevant exhibition and fairs. Indices of the cost of advertising and promotion of certain products were provided as well. The present research is a novel approach that consists first in proving that the sales increase effect should not be assigned to advertising only, and second, determining the factors that influence consumer preferences and their share in the total value effect. Moreover, the proposed index of influence of exhibition and trade fair performance results depending on the selected factors is innovative as well. The practical importance of the research results involves a more accurate calculation of the effect caused by activities performed and, consequently, an increase in the efficiency of the business entities.
Źródło:: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 3; 33-41
0459-9586
Pojawia się w:: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:: Biblioteka Nauki

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