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    Tytuł:
    Freemium Business Models as the Foundation for Growing an e-business Venture: a Multiple Case Study of Industry Leaders
    Autorzy:
    Günzel-Jensen, Franziska
    Holm, Anna B.
    Powiązania:
    https://bibliotekanauki.pl/articles/475028.pdf
    Data publikacji:
    2015
    Wydawca:
    Fundacja Upowszechniająca Wiedzę i Naukę Cognitione
    Tematy:
    business model
    case study
    entrepreneurial venture
    freemium
    growth
    IT
    nascent business model
    Opis:
    In e-business freemium business models have become legitimate. However, current research provides little insight on how the free and premium offering should be employed to lead to growth and success in the long run. The presented research aims to fill this gap by investigating how the property ‘free’ was employed in young entrepreneurial ventures’ business models in the initial life-cycle stages – opportunity recognition, market entry, and market exploitation. We find that various forms of freemium business models are employed through the initial life-cycle stages of a new venture for reasons of trial-and-error, learning, exploration, legitimization and resource acquisition. A freemium business model can also serve as a nascent business model, though without a sustainable monetization component, for finding a sustainable business model through a series of dynamic adjustments. With our findings we contribute to the business model literature in three ways: First, our empirical findings show the many-sidedness of the component ‘free’ in freemium business models. Free users are of importance for network building, exploration and exploitation and growth over time. Moreover, free users enable directly and indirectly further resource acquisition. Second, while previous literature has taken a static perspective, we contribute by illustrating the dynamic process of strategic business model design for growth. Finally, we introduce the concept of the nascent business model which is new to the literature.
    Źródło:
    Journal of Entrepreneurship, Management and Innovation; 2015, 11, 1; 77-101
    2299-7075
    2299-7326
    Pojawia się w:
    Journal of Entrepreneurship, Management and Innovation
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Franchising - a model for entrepreneurship development
    Franšiza - način pokretanja poduzetničkog pothvata
    Autorzy:
    Erceg, Aleksandar
    Orban, Ivana
    Powiązania:
    https://bibliotekanauki.pl/articles/2016020.pdf
    Data publikacji:
    2020
    Wydawca:
    European Business School Zagreb
    Tematy:
    poslovna prilika
    poduzetnički pothvat
    franšiza
    primatelj franšize
    business opportunity
    entrepreneurial venture
    franchise
    franchisee
    Opis:
    When starting a business venture, it is necessary to have an elaborate business strategy in which entrepreneurs, among other things, deal with the problem of scarce popularity of their services. One way to start an entrepreneurial venture is to buy a franchise. By entering a franchise relationship, at the very beginning of the business, the entrepreneur can avoid “beginner” problems and overcome business obstacles, given that the franchisor offers a proven business strategy and methodology as well as the necessary knowledge. The paper deals with starting an entrepreneurial venture through the purchase of a franchise. The paper discusses a franchise relationship and the advantages and disadvantages of this type of entrepreneurial alternative for the parties involved. It also observes the process of buying a franchise together with the necessary steps. The purchase of a laundry franchise has been explored in the context of the advantage that this type of business has over starting a business venture by someone who has no prior knowledge in this particular industry. The paper describes the steps of buying a franchise based on a business cooperation proposal received from a global franchise brand. In order to analyze the potential risks of starting a business, cost-effectiveness analyses were made, and they are mostly related to the fact that the development of service franchises, among other things, depends on changes in social habits and attitudes. The results of the conducted research work can be useful to all individuals who are considering starting a business venture through the purchase of a franchise.
    Prilikom pokretanja poslovnog pothvata potrebno je imati razrađenu strategiju poslovanja u kojoj se poduzetnici, između ostalog, bave i problemom nedovoljne popularnosti njihovih usluga. Jedan od načina pokretanja poduzetničkog pothvata je i kupovina franšize. Ulaskom u franšizni odnos poduzetnik na samom početku poslovanja može zaobići „početničke“ probleme i premostiti poslovne prepreke s obzirom na to da davatelj franšize nudi dokazanu strategiju i metodologiju poslovanja kao i potrebno znanje. Rad obrađuje pokretanje poduzetničkog pothvata kroz kupovinu franšize. Obrađuje se franšizni odnos te prednosti i nedostatke ove vrste poduzetničke alternative za uključene strane te proces kupovine franšize s potrebnim koracima. Kupnja franšizne praonice rublja istražena je u kontekstu prednosti koju ovakva vrsta poslovanja ima u odnosu na samostalno pokretanje poslovnog pothvata nekoga tko nema predznanje u predmetnoj industriji. U radu su opisani koraci kupnje franšize na temelju prijedloga poslovne suradnje dobivenog od jednog svjetskog franšiznog brenda. U cilju analize potencijalnih rizika pokretanja poslovanja napravljena je analize isplativosti, a oni se u najvećoj mjeri odnose na činjenicu da razvoj uslužnih franšiza, između ostalog, ovisi i o promjenama u društvenim navikama i stavovima. Rezultati provedenog istraživanja rada može biti korisno svim pojedincima koji razmišljaju o pokretanju poslovnog pothvata putem kupnje franšize.
    Źródło:
    Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo; 2020, 10, 2; 58-70
    1849-7845
    1849-661X
    Pojawia się w:
    Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Prepreke prilikom pokretanja poduzetničkih pothvata mladih u kreativnoj (modnoj) industriji u Hrvatskoj
    Obstacles in starting youth entrepreneurial entreprises in the creative (fashion) industry in Croatia
    Autorzy:
    Bituh, Helena
    Ćorić, Gordana
    Powiązania:
    https://bibliotekanauki.pl/articles/48525151.pdf
    Data publikacji:
    2022
    Wydawca:
    European Business School Zagreb
    Tematy:
    pokretanje poduzetničkog pothvata
    kreativne industrije
    modna industrija
    mladi poduzetnici
    prepreke
    starting an entrepreneurial venture
    creative industries
    fashion industry
    young entrepreneurs
    obstacles
    Opis:
    Usljed nedovoljnog poznavanja specifičnosti kreativnih industrija, poduzetnički pothvati mladih uključenog su rizika. Iz tog razloga svrha ovog rada je bila identificirati prepreke s kojima se mladi poduzetnici susreću prilikom pokretanja poduzetničkih pothvata, a koje ih sputavaju u ostvarenju uspješnog poslovanja. Provedeno je temeljito istraživanje i analiza postojećih programa potpore mladim poduzetnicima te istraživanje znanja, vještina i kompetencija potrebnih za ostvarenje uspješnog pothvata. Samim time, s ciljem otkrivanja i jasnijeg utvrđivanja prepreka u poduzetništvu u modnoj industriji prikazani su primjeri dobre i loše prakse poduzetnika te je pomoću polustrukturiranog intervjua intervjuirano pet poduzetnika iz modne industrije. Rezultati istraživanja pokazali su da, iako postoje brojne potporne institucije i različite pomoći za financiranje pothvata, mladi poduzetnici još uvijek nisu dovoljno informirani, što dovodi do toga da potporu od strane države smatraju nedovoljnom. Osim toga, kreativnim djelatnicima nedostaje poduzetničkog obrazovanja koje im je potrebno kako bi bili upućeniji u poslovanje, a to dovodi do problema s izlaskom na tržište, pregovaranjem, promoviranjem, administriranjem i slično. Rezultati ovoga rada mogu pomoći mladim poduzetnicima i onima koji se žele okušati u poduzetništvu u kreativnim industrijama, imajući na umu prepreke na koje bi pri tome mogli naići, obvezu razvijanja osnovnih znanja, vještina i kompetencija te preporuke iz prakse koje bi olakšale ne samo pokretanje poduzetničkog pothvata u modnoj industriji, već i njegov budući razvoj i održivost.
    Due to insufficient knowledge of the specifics of creative industries, entrepreneurial ventures of young people increasingly result in failure, or even in non-starting of an entrepreneurial venture at all because of the risks it entails. The purpose of this paper is to identify the obstacles that young entrepreneurs face when starting a business, which are hindering them from achieving successful business. Thorough research and analysis of support programs for young entrepreneurs, as well as research of knowledge, skills and competencies needed to achieve a successful venture have been performed. Therefore, in order to detect and clearly identify obstacles to entrepreneurship in the fashion industry, examples of good and failed entrepreneurship practices were presented, including semistructured interview with 5 entrepreneurs from the fashion industry. The results of the research show that although there are numerous support institutions and various grants available to finance the venture, young entrepreneurs are still not sufficiently informed, which leads them to consider the existing support as insufficient. In addition, creative workers lack the entrepreneurial education. They need to be more knowledgeable in business, since they have problems with accessing the market, negotiations, promotion, administration, etc. The results of this paper can help young entrepreneurs and all those who want to take a chance on entrepreneurship in creative industries, among other things, by referring to the obstacles they may encounter, the obligation to develop basic knowledge, skills and competencies, so as practical recommendations that would facilitate not only starting of an entrepreneurial venture in the fashion industry, but its future development and sustainability as well.
    Źródło:
    Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo; 2022, 12, 1; 66-88
    1849-7845
    1849-661X
    Pojawia się w:
    Obrazovanje za poduzetništvo - E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Entrepreneurship as a career choice : the empirical perspective
    Przedsiębiorczość jako wybór kariery : perspektywa empiryczna
    Autorzy:
    Tomski, P.
    Powiązania:
    https://bibliotekanauki.pl/articles/405615.pdf
    Data publikacji:
    2014
    Wydawca:
    Politechnika Częstochowska
    Tematy:
    entrepreneur
    entrepreneurial career
    entrepreneurship
    entrepreneurial intentions
    new venture
    przedsiębiorca
    kariera przedsiębiorcy
    przedsiębiorczość
    intencje przedsiębiorcze
    nowe przedsięwzięcie
    Opis:
    The importance of entrepreneurial career is incontrovertible. Its relevance arises from a wide spectrum of reasons. The most important one is entrepreneurship itself and its vital role in every economy. the aim of this paper is to analyze students' attitudes concerning entrepreneurial career and also to give an overview of main stimulators for starting entrepreneurial career in the perception of students of management courses. This particular group of respondents is exposed to the theory of enterprise management and stimulated by various courses and programs concerning entrepreneurship and entrepreneurial behavior.
    Znaczenie kariery przedsiębiorcy jest niezaprzeczalne. Jej znaczenie wynika z szerokiego spektrum przyczyn. Najważniejszą z nich jest sama przedsiębiorczość i jej istotna rola w każdej gospodarce. Celem niniejszego artykułu jest analiza postaw studentów dotyczących kariery przedsiębiorcy, a także dokonanie przeglądu głównych stymulatorów do rozpoczęcia kariery przedsiębiorcy w postrzeganiu studentów kursów zarządzania. Ta szczególna grupa respondentów ma styczność z teorią zarządzania przedsiębiorstwem i jest stymulowana przez różnego rodzaju kursy i programy zakresie przedsiębiorczości i przedsiębiorczych zachowań.
    Źródło:
    Polish Journal of Management Studies; 2014, 9; 244-253
    2081-7452
    Pojawia się w:
    Polish Journal of Management Studies
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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