- Tytuł:
-
Wizualny populizm: analiza praktyk multimodalnych na przykładzie plakatów wyborczych z Polski i Niemiec
Visual populism: Analysis of multimodal practices on the example of election posters in Poland and Germany - Autorzy:
-
Czachur, Waldemar
Pappert, Steffen - Powiązania:
- https://bibliotekanauki.pl/articles/1396831.pdf
- Data publikacji:
- 2019
- Wydawca:
- Uniwersytet Warszawski i Uniwersytet Rzeszowski
- Tematy:
-
visual populism
election poster
multimodal practices - Opis:
- The aim of the article is to present a picture of populist parties on the example of selected election posters from Germany and Poland. We assume that linguistic and visual stereotypes play a special role as collectively recognized knowledge formations in the process of creating populist images of the world. By analyzing election posters, we want to capture the specificity of multimodal practices through which populists invoke stereotypes in order to activate the desired emotions and legitimize their interests. Using selected posters from Poland and Germany as an example, we want to capture communication strategies and multimodal practices typical of populist parties.
- Źródło:
-
tekst i dyskurs - text und diskurs; 2019, 12; 165-189
1899-0983 - Pojawia się w:
- tekst i dyskurs - text und diskurs
- Dostawca treści:
- Biblioteka Nauki
Artykuł