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    Wyświetlanie 1-8 z 8
    Tytuł:
    Filmy promujące wystawy czasowe – między marketingiem a edukacją kulturalną
    Movies promoting exhibitions – between marketing and cultural education
    Autorzy:
    Słaby, Agnieszka
    Powiązania:
    https://bibliotekanauki.pl/articles/521358.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
    Tematy:
    trailer wystawy
    muzeum
    edukacja muzealna
    wychowanie przez sztukę
    trailers of exhibitions
    museum
    museum education
    educational exhibition
    education for art
    Opis:
    Celem artykułu jest analiza wybranych trailerów popularyzujących wystawy czasowe w największych muzeach świata i uwypuklenie funkcji edukacyjnych tych filmów. Filmy promujące wystawy czasowe, poprzez swoją formę i treść mają za zadanie zaciekawić odbiorcę i zachęcić go do wizyty w muzeum. Cel ten realizowany jest przez przygotowanie filmowej obudowy wystawy i zastosowanie w niej dwojakich, często przeplatających się ze sobą środków: wprowadzenie zaskakującej fabuły, nierzadko o charakterze interaktywnym. Odbiorcy biorą udział w jej powstawaniu lub też w samym projekcie. Drugim sposobem jest wyraźne zaakcentowanie celów edukacyjnych poprzez objaśnianie tajników wiedzy specjalistycznej, takiej jak wiadomości o konserwacji, koncepcji wystaw czy metodach aranżacji. Wreszcie omówienie wiodących dzieł czy też skoncentrowanie się na mniej znanych szczegółach, co przybliża odbiorcy postać twórcy, proces tworzenia dzieła jak i artefakty, dzięki czemuspełniony zostaje wstępny warunek edukacyjny. Realizowanie tych dwóch ścieżek w filmachpromujących ekspozycje czasowe, zostało przedstawione na wybranych przykładach, zarówno z muzeów polskich i zagranicznych.
    This article aims to analyse selected trailers from temporary exhibitions which were popularized by the largest museums of the world, and also bring out their educational function. Currently, exhibitions, promoting films through its form and content, are designed to interest people and encourage them to visit the museum. This is done by preparing a film exhibition and using two different means which are often interwoven with one another, namely the introduction of a surprising story which is interactive in nature. The visitors take part in the formation or the project itself. The second approach is to have a clear educational emphasis and to explain the expertise and insider secrets of how it is maintained, and also the concepts of the exhibitions as well as the methods of arrangement. Finally there is a discussion of the leading works, and sometimes also a focus on lesser-known details which brings the participant, the creation’s producer as well as the process of creating and artifacts themselves closer to one another. In this way, by introducing the exhibition the prerequisites of an educational aspect are met. These two ideas in films promoting temporary exhibitions have been shown in selected examples, both in Polish and foreign museums.
    Źródło:
    Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura; 2017, 9, 2 "Film w działaniu"; 32-43
    2083-7275
    Pojawia się w:
    Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Тенденції комунікаційної діяльності Університетів України
    Autorzy:
    Крахмальова, Ніна Анатоліївна
    Powiązania:
    https://bibliotekanauki.pl/articles/2158733.pdf
    Data publikacji:
    2013
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    market of educational services
    universities of Ukraine
    of communication activity
    users of educational services
    optimum complex of elements of communications of universities
    pablik rileyshenz
    publicity activity
    international educational exhibition measures
    Opis:
    In the article investigational nature of communication, which is the phenomenon the system and has an element base, set tasks of of communication activity of universities, the optimum complex of elements of communications of universities is considered what will allow maximally effectively to prove necessary information a having a special purpose audience, their influence is analysed on the successful functioning of universities, investigational tendency of of communication activity of universities of Ukraine.
    Źródło:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2013, 1(5); 125-135]
    1730-0266
    Pojawia się w:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Тенденції комунікаційної діяльності універцітетів Україні
    Trends of communication at Ukrainian universities
    Autorzy:
    Krakhmalоva, Nina
    Powiązania:
    https://bibliotekanauki.pl/articles/2157010.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    market of educational services
    universities of Ukraine
    of communication activity
    users of educational services
    optimum complex of elements of communications of universities
    pablik rileyshenz
    publicity activity
    international educational exhibition measures
    Opis:
    In the article investigational nature of communication, which is the phenomenon the system and has an element base, set tasks of of communication activity of universities, the optimum complex of elements of communications of universities is considered what will allow maximally effectively to prove necessary information a having a special purpose audience, their influence is analysed on the successful functioning of universities, investigational tendency of of communication activity of universities of Ukraine.
    Źródło:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2014, 1(13); 105-112
    1898-0171
    Pojawia się w:
    Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Тенденції комунікаційної діяльності університетів України
    Autorzy:
    Krakhmalоva, Nina
    Powiązania:
    https://bibliotekanauki.pl/articles/2158744.pdf
    Data publikacji:
    2014
    Wydawca:
    Instytut Studiów Międzynarodowych i Edukacji Humanum
    Tematy:
    market of educational services
    universities of Ukraine
    of communication activity
    users of educational services
    optimum complex of elements of communications of universities
    pablik rileyshenz
    publicity activity
    international educational exhibition measures
    Opis:
    In the article investigational nature of communication, which is the phenomenon the system and has an element base, set tasks of of communication activity of universities, the optimum complex of elements of communications of universities is considered what will allow maximally effectively to prove necessary information a having a special purpose audience, their influence is analysed on the successful functioning of universities, investigational tendency of of communication activity of universities of Ukraine.
    Źródło:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne; 2014, 1(7); 127-134
    1730-0266
    Pojawia się w:
    Prosopon. Europejskie Studia Społeczno-Humanistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Educational fairs as a form of promotion of higher education institutions
    Autorzy:
    Gębarowski, M.
    Powiązania:
    https://bibliotekanauki.pl/articles/213007.pdf
    Data publikacji:
    2012
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    educational fairs
    promotion of higher education
    exhibition marketing
    Opis:
    The upcoming decline in birth rates combined with increasing numbers of high school leavers deciding to studv abroad force Polish universities to engage in intense marketing activities. Educational Fairs are one of the instruments allowing for effective communication with future students. However, in order to take full advantage of the participation in educational fail's, universities need to be well prepared by applying the rules of exhibition marketing and taking into account the specific character of education-oriented exhibition events. The main goal of this paper is to identify the characteristic features of educational fairs. A good understanding of the character of educational fairs will help universities to significantly improve the effectiveness of exhibition activity. Another crucial factor determining the effectiveness of fair events dedicated to higher education is the behaviour of exhibitors. In view of the above, this paper sets out to define conditions for effective communication with high school leavers on the one hand and to identify typical mistakes made by the exhibition personnel. Additionally, the work offers an overview of educational fans organized in Poland including ways in which they have been impacted by the rise of the Internet. Event marketing as one of the forms of marketing innovation in scientific and research institutions Aneta Olejniczak. Institute of Aviation. The history of marketing events is long. However, despite a fast development of the market, event marketing in Poland and above all in scientific institutions is not as developed as in Western countries. Many institutions don't know what they can really achieve thanks to organizing events. The organization of various events, as well as promoting them both among employees and external recipients is a pan of marketing strategies of many scientific and research institutions. Skillful utilization of the instruments of marketing communication makes it possible to provide the stakeholders with the necessary information about our institutions, it also makes it possible to receive information from the market. Regardless of whether we organize small or big events, we have to remember that to make an event successful, we need to take care of the details. Preparing a detailed schedule of all activities will facilitate work not only for the event manager, but also for all involved in the implementation of the whole event. A well-organized and attractive event will surely be remembered bv the participants and can certainly contribute to the success of an institution. Rules of event organization are described in this article.
    Źródło:
    Prace Instytutu Lotnictwa; 2012, 5 (226); 93-103
    0509-6669
    2300-5408
    Pojawia się w:
    Prace Instytutu Lotnictwa
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Educator as a curator. Museum power exhibition as experiment to extend museum education field
    Autorzy:
    Cabała, Agata
    Pisarek, Adam
    Powiązania:
    https://bibliotekanauki.pl/articles/27709014.pdf
    Data publikacji:
    2023-09-14
    Wydawca:
    Krajowy Ośrodek Badań i Dokumentacji Zabytków
    Tematy:
    curator
    educator
    exhibition
    field of museum education
    educational turn
    Opis:
    The paper presents the research project implemented by the staff of the University of Silesia in Katowice during the Museum Power Exhibition at the National Museum in Krakow. The semiotic interpretation of the data amassed in FGIs and IGIs, these enriched with class observations, Desk Research, as well as the analysis of purpose-created documents, allowed to fulfil the goal of the investigation. The interdepartmental cooperation launched when educators became Exhibition’s curators was of the main interest to the researchers. These actions were considered as examples of the implementation of the ‘educational turn’ in Polish museology where tendencies to clearly separate and differently evaluate curatorial and educational practices are distinctly visible. The analysis of the manners of extending fields of museum education by educators-curators enabled the identification of a set of recommendations for initiating display projects implemented and co-created by the education department staff. In the presentation of the research results the focus has been put on three areas in which the shift was observed: types of knowledge organizing thinking about the display; perception and application of educators’ competences; and shaping informal relations and producing institutional trust. The paper speaks in favour of the necessity to take into account the experience and competences of the education department employees when creating valuable exhibitions and consolidating good relations with committed public.
    Źródło:
    Muzealnictwo; 2023, 64; 110-118
    0464-1086
    Pojawia się w:
    Muzealnictwo
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Usage Of Marketing Approaches In The Activities Management Of Ukrainian Higher Educational Institution
    Autorzy:
    Romanovskyi, Oleksandr
    Strashynska, Larysa
    Bevzo, Halyna
    Powiązania:
    https://bibliotekanauki.pl/articles/476307.pdf
    Data publikacji:
    2019
    Wydawca:
    Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
    Tematy:
    higher education institution
    marketing communications
    exhibition activity
    market of educational services
    management of educational institutions
    quality of education
    state standards
    Opis:
    It is noted that during the period of radical socio-political and economic transformations, higher education acts as the main factor determining the level of economic and social development of society. The problem of higher education is outlined, taking into account the demands of the labor market, and also focusing on supporting small and medium enterprises It is emphasized that business and higher education exist under the same conditions of dynamic transformation and transformation of society, therefore they have to adapt to real conditions of existence where the best adaptation is certified by non-state higher education institutions that are more flexible and mobile, and it is thanks to it a contradiction between the training of specialists and the demand for them in the labor market is mitigated. The strategic, long-term and short-term tasks of institutions of higher education, as well as the means of their solution, are defined. It was emphasized that the main priorities are based not on the simple accumulation of knowledge, but on the training of graduates for independent living and the ability to organize their jobs, and therefore there is a need to move from curriculum to educational programs. The peculiarities of the system of higher education in Ukraine, as well as the advantages of private institutions of higher education in view of the intensification of competition in the market of educational services, are determined. It is substantiated that ensuring the high quality of education in accordance with the requirements of state standards should be carried out taking into account national priorities. It was emphasized that the development of an effective marketing strategy by educational institutions should be based on a classic strategic planning algorithm taking into account the specifics of educational services. The stages of the strategic marketing planning process of the educational institution are considered and analyzed. The factors that need to be taken into account to ensure the quality of the marketing plan are identified. It is emphasized that among the set of marketing mix elements for educational services, the main place belongs to marketing communications, which perform informative, popularization and image functions. It is proved that all marketing communications means of higher education institutions are characterized by their own peculiarities and at the same time are closely interrelated, therefore such integration of marketing communications allows to form a clear, consistent and convincing understanding of the image of the higher education institution and its services. It is substantiated that for the effective functioning of educational institutions, taking into account the situation not only in the domestic, but also in the foreign market of educational services, the complex use of the means of marketing communications is important and its features are outlined. It has been established that in the context of the crisis situation in Ukraine, the essential tool of marketing communications are exhibitions, which provide the opportunity for personal contact with future consumers of educational services and interested persons. The essence of the educational exhibition is determined and the advantages of using exhibitions are substantiated.
    Źródło:
    MIND Journal; 2019, 7; 1-10
    2451-4454
    Pojawia się w:
    MIND Journal
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Targi edukacyjne jako forma promocji szkół wyższych
    Educational fairs as a form of promotion of higher education institutions
    Autorzy:
    Gębarowski, M.
    Powiązania:
    https://bibliotekanauki.pl/articles/213100.pdf
    Data publikacji:
    2012
    Wydawca:
    Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
    Tematy:
    targi edukacyjne
    promocja szkół wyższych
    marketing wystawienniczy
    educational fairs
    promotion of higher education
    exhibition marketing
    Opis:
    Zbliżający się niż demograficzny, jak również wzrastająca liczba absolwentów szkół średnich podejmujących studia za granicą, wymuszają na polskich uczelniach realizowanie coraz bardziej przemyślanych działań marketingowych. Jednym z instrumentów, który pozwala skutecznie komunikować się z przyszłymi studentami, są targi edukacyjne. Jednak, aby udział w nich przynosił zamierzone efekty, szkoły wyższe powinny się do nich należycie przygotowywać, z uwzględnieniem wszystkich reguł marketingu wystawienniczego oraz specyficznych cech wydarzeń wystawienniczych dotyczących edukacji. Głównym celem niniejszego opracowania jest wskazanie charakterystycznych cech targów edukacyjnych. Znajomość tych cech wśród służb marketingowych szkół wyższych może znacznie poprawić efekty uzyskiwane w ramach aktywności wystawienniczej. Ponadto niezwykle istotną determinantą efektów wystąpień targowych, organizowanych z myślą o uczelniach, jest postępowanie osób reprezentujących wystawców. W związku z tym, zamierzeniem autora jest zidentyfikowanie uwarunkowań skutecznej komunikacji prowadzonej z absolwentami szkół średnich, jak również określenie błędów najczęściej popełnianych przez personel stoisk. Scharakteryzowano także - w ujęciu ogólnym - targi edukacyjne organizowane w Polsce oraz odniesiono się do tego, jaki wpływ na ich formułę wywiera rozwój internetu.
    The upcoming decline in birth rates combined with increasing numbers of high school leavers deciding to studv abroad force Polish universities to engage in intense marketing activities. Educational Fairs are one of the instruments allowing for effective communication with future students. However, in order to take full advantage of the participation in educational fail's, universities need to be well prepared by applying the rules of exhibition marketing and taking into account the specific character of education-oriented exhibition events. The main goal of this paper is to identify the characteristic features of educational fairs. A good understanding of the character of educational fairs will help universities to significantly improve the effectiveness of exhibition activity. Another crucial factor determining the effectiveness of fair events dedicated to higher education is the behaviour of exhibitors. In view of the above, this paper sets out to define conditions for effective communication with high school leavers on the one hand and to identify typical mistakes made by the exhibition personnel. Additionally, the work offers an overview of educational fans organized in Poland including ways in which they have been impacted by the rise of the Internet. Event marketing as one of the forms of marketing innovation in scientific and research institutions Aneta Olejniczak. Institute of Aviation. The history of marketing events is long. However, despite a fast development of the market, event marketing in Poland and above all in scientific institutions is not as developed as in Western countries. Many institutions don't know what they can really achieve thanks to organizing events. The organization of various events, as well as promoting them both among employees and external recipients is a pan of marketing strategies of many scientific and research institutions. Skillful utilization of the instruments of marketing communication makes it possible to provide the stakeholders with the necessary information about our institutions, it also makes it possible to receive information from the market. Regardless of whether we organize small or big events, we have to remember that to make an event successful, we need to take care of the details. Preparing a detailed schedule of all activities will facilitate work not only for the event manager, but also for all involved in the implementation of the whole event. A well-organized and attractive event will surely be remembered bv the participants and can certainly contribute to the success of an institution. Rules of event organization are described in this article.
    Źródło:
    Prace Instytutu Lotnictwa; 2012, 4 (225); 129-141
    0509-6669
    2300-5408
    Pojawia się w:
    Prace Instytutu Lotnictwa
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-8 z 8

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