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    Wyświetlanie 1-4 z 4
    Tytuł:
    Identyfikacja konsumenckich czynników ryzyka na rynku E-Grocery
    Autorzy:
    Wójcik, Justyna
    Powiązania:
    https://bibliotekanauki.pl/articles/40621646.pdf
    Data publikacji:
    2023-12-31
    Wydawca:
    Politechnika Częstochowska
    Tematy:
    e-commerce
    e-grocery
    e-konsument
    ryzyko
    zakupy online
    Opis:
    Popyt na internetowe zakupy spożywcze i usługi dostawy żywności gwałtownie wzrósł podczas pandemii. Poza sytuacją pandemii konsumenci mają tendencję do robienia zakupów spożywczych w tradycyjnych sklepach, ze względu na możliwość wyboru świeższych produktów wysokiej jakości oraz stosunkowo przystępne ceny. Niniejszy artykuł ma na celu zidentyfikowanie czynników ryzyka towarzyszących dokonywaniu zakupów spożywczych online. Metodą badawczą zastosowaną w badaniu jest sondaż diagnostyczny. Badanie zostało zrealizowane na przełomie II i III kwartału 2023 roku z użyciem kwestionariusza ankiety. Podczas realizacji badania wykorzystano technikę badawczą CAWI polegającą na przeprowadzeniu ankiety za pośrednictwem Internetu. Podmiotami badania byli konsumenci prezentujący dwie generacje nabywców zakupów online. Pierwszą grupę respondentów stanowiły osoby urodzone po 1995 roku (pokolenie Z), a drugą osoby urodzone w latach 1981-1995 (pokolenie Y). Przeprowadzone badanie ujawniło podobieństwa i różnice między pokoleniami w zakresie postrzegania zagrożeń związanych z zakupami spożywczymi online.
    Źródło:
    Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie; 2023, 1, 52; 164-179
    2083-1560
    Pojawia się w:
    Zeszyty Naukowe Politechniki Częstochowskiej. Zarządzanie
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Factors’ exploration of the innovative delivery formats’ development in e-grocery
    Autorzy:
    Romanowski, Robert
    Lemańczyk, Joanna
    Stasicka, Julianna
    Powiązania:
    https://bibliotekanauki.pl/articles/27313653.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    e-grocery
    delivery methods
    pandemic Covid-19
    e-sklep spożywczy
    metody dostawy
    pandemia COVID-19
    Opis:
    Purpose: The main purpose of this research is to investigate acceptability of different delivery methods in e-grocery and to show the direction of e-grocery development desired by consumers. Design/methodology/approach: For the purposes of the article, qualitative research (FGI) was carried out, the research sample consisted of 36 participants differing in terms of age and purchasing routines. The research was conducted on Polish citizens, and due to the prevailing pandemic, the interviews were conducted online. In addition, the authors analyzed the literature on the subject, which helped to distinguish and describe the methods of delivery. Findings: The conducted qualitative research proves that the most friendly and known form of delivery is door-to-door delivery. High hopes are placed in the development of stationary parcel machines (with different cooling zones) for perishable products. Drones have been recognized as a solution for the future that is currently not adapted to the needs of the present and is not covered by legal standards. Similar concerns were highlighted in the case of an unmanned mobile refrigerator. Receiving online purchases in a stationary store is a kind of a compromise between online shopping with delivery and traditional grocery shopping carried out entirely in the store. Moreover, older groups of interviewees emphasized the issue of online shopping safety during the Covid-19 pandemic. The youngest group of interviewees emphasized ecological factors such as reducing the carbon footprint as an important issue of e-grocery purchases, and perceived the use of too large packaging (too much plastic) as a minus. Originality/value: The expectations of the demand side as to the method of delivering e-grocery purchases were examined. The advantages and disadvantages of individual solutions for the delivery of perishable products purchased online were indicated, according to the assessment of representatives of different age groups with different purchasing routines (division into stationary and non-stationary shoppers).
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 156; 425--440
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The dynamics of new delivery forms development of grocery products in Poland - Frisco case study
    Autorzy:
    Romanowski, Robert
    Lemańczyk, Joanna
    Powiązania:
    https://bibliotekanauki.pl/articles/27313638.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    e-grocery
    food delivery
    covid-19
    multi-level perspective
    food parcel locker
    e-sklep spożywczy
    dostawa żywności
    perspektywa wielopoziomowa
    paczkomat dla żywności
    Opis:
    Purpose: The coronavirus pandemic has a crucial influence on every human being in many areas of life, like education, professional work and state of health. Also, it impacts food consumption and dietary behavior of people. The purpose of the paper is to diagnose the dynamics of new e-grocery delivery formats development caused by Covid-19 in Poland. Design/methodology/approach: This study follows a mixed method approach, which is based on qualitative interviews, secondary statistics and case study of Frisco - the most successful Polish enterprise on e-grocery sector. Multi-level perspective was used to give a context for changes observed on Polish e-grocery market. Findings: The pandemic influenced the dynamics of the development of the e-grocery market in Poland, which follows the way how American e-grocery market performs. The landscape before Covid-19 pandemic was dominated by big players like Amazon and Walmart on the USA market, however big players like Piotr I Paweł and Tesco disappeared form the e-grocery market in Poland. During pandemic, in both countries a rapid growth of local suppliers was observed. In the USA, big players have been consolidating, however in Poland a previous small enterprise, Frisco, when became a market leader, was bought by big retail player - Eurocash. Frisco implements door-to-door deliveries format. However, some new delivery formats, like food parcel lockers, are implemented by big companies like InPost on Polish e-grocery market. Research limitations/implications: Due to the difficulties related to recruiting 8 American e-grocery consumers to the focus group, the authors decided to use smaller (4 people each) mini-groups. The method is adequate to map the general landscape. However, a quantitative study is needed to deepen the information on factors of new delivery formats’ development. This article analyzes companies that provide only general information published in public reports. Practical implications: The paper helps to understand the changes on Polish market in multi-level perspective. The time of the pandemic opened a window of opportunity for new delivery formats, such as food parcel lockers. The implementation of new delivery solutions was possible by observing more developed markets such as American or German one. The development of modern technologies and the general access of potential customers to the Internet also enabled the change of the existing model of traditional trade to e-grocery. Social implications: Many customers have discovered new shopping opportunities which has led to a permanent change in purchasing behavior. In this article, the authors compare the change in landscape of Polish and American e-grocery market during Covid-19 pandemic. Originality/value: The paper helps to understand the dynamics of new e-grocery delivery formats development caused by Covid-19 in Poland with multilevel perspective. Moreover, the change in e-grocery market landscape was described. It is needed to deepen the research by new format factors analysis and further observations, what will be the future of these new formats.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 156; 441--455
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Online grocery shopping: the customers´ perspective in the Czech Republic
    Autorzy:
    Bartók, Ottó
    Kozák, Vratislav
    Bauerová, Radka
    Powiązania:
    https://bibliotekanauki.pl/articles/22444314.pdf
    Data publikacji:
    2021
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    grocery
    e-shop
    customer
    behavior
    online grocery shopping
    Opis:
    Research background: Online shopping is becoming popular among most customers thanks to quickness and easy shopping, and also due the COVID pandemic. Companies are aware of the great interest of customers and, as a consequence, e-commerce is expanding. There has been a significant increase in online grocery purchases due to economic growth in the past few years. Online shopping attracts a lot of research interest, individual authors and this is a widely discussed topic. It should be borne in mind that online purchasing of food has its own peculiarities compared to the segment of electronics or fashion from the perspective of everyday needs. Purpose of the article: The aim of the study is to analyze specific consumer behaviour in online purchasing of groceries. This study takes into account the age and purchasing preferences of online grocery purchasers. Methods: The study was conducted using quantitative research. Data (n = 171) was obtained by using a questionnaire survey done in the Czech Republic. The questionnaire survey contained 17 questions. For the statistical evaluation, Chi-square test and Pearson's correlation test were used. For the statistical evaluation, Chi-square test and Pearson´s correlation test were used. Findings & value added: The results of the study indicate that there is a relationship between the age of customers and online purchase in the grocery field. However, customers who use the         e-shop for grocery purchase are still reluctant to buy perishable goods (meat, pastries) and prefer goods that are packed directly by the manufacturer. The study sheds light on understanding the customers? purchasing behaviour and their preferences in terms of quality of service, payment terms, delivery conditions, and range of assortment.
    Źródło:
    Equilibrium. Quarterly Journal of Economics and Economic Policy; 2021, 16, 3; 679-695
    1689-765X
    2353-3293
    Pojawia się w:
    Equilibrium. Quarterly Journal of Economics and Economic Policy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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