- Tytuł:
- Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic
- Autorzy:
-
Tworzydło, Dariusz
Gawroński, Sławomir
Lach, Mateusz
Bajorek, Kinga - Powiązania:
- https://bibliotekanauki.pl/articles/2176109.pdf
- Data publikacji:
- 2023-02-24
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
public relations
digital PR
crisis management
media
COVID-19 - Opis:
- This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.
- Źródło:
-
Central European Journal of Communication; 2022, 15, 3(32); 396-415
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł