Temat: customer brand loyalty - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective
Autorzy:: Gilal, Faheem
Gadhi, Abdul
Gilal, Rukhsana
Gilal, Naeem
Zhang, Na
Gong, Zhenxing
Powiązania:: https://bibliotekanauki.pl/articles/1933546.pdf
Data publikacji:: 2020-02
Wydawca:: Akademia Leona Koźmińskiego w Warszawie
Tematy:: intrinsic religiosity
extrinsic religiosity
luxury purchase intention
customer brand loyalty
Opis:: Purpose: Drawing on self-determination theory (SDT), this article aims to examine the impact of customers’ intrinsic and extrinsic religiosity on purchase intentions for luxury brands. Moreover, this study delves into the moderating effect of customer brand loyalty in these relationships. Methodology: To this end, we tested our hypotheses with a student sample (N = 169) from Pakistan. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and moderation analysis techniques were used to analyze the data using SPSS 24.0 and AMOS 24.0. Findings: The results of data analysis indicated that a customer’s purchase intention for luxury brands is significantly influenced by extrinsic religiosity, while intrinsic religiosity has trivial influence in boosting purchase intention for a luxury brand. Our results for moderation analysis further show that customer purchase intention for a luxury brand is reinforced by intrinsic religiosity when customer brand loyalty is high but not when customer brand loyalty is low, whereas purchase intention for a luxury brand is fortified more by extrinsic religiosity when customer brand loyalty is low than when customer brand loyalty is high. Research Limitations: As with any set of cross-sectional studies, our research is not without limitations. For instance, the sample size in the current study is purposefully small. This limits the generalizability of findings across a wider population. Implications/originality/value: This study has provided a framework to explain how customers’ intrinsic and extrinsic religiosity affected the purchase intentions of luxury brands in the emerging market.
Źródło:: Central European Management Journal; 2020, 28(2); 16-27
2658-0845
2658-2430
Pojawia się w:: Central European Management Journal
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling
Autorzy:: Hassan, Zubair
Powiązania:: https://bibliotekanauki.pl/articles/540592.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:: customer perceived value, satisfaction,
brand loyalty
Opis:: The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using convenient sampling techniques. A multi-factor customer perceived value questionnaire with a Likert scale from 1 to 5 was used to collect the data to determine the social, epistemic and conditional perceived values associated with automobiles and their impact on customer satisfaction and brand loyalty. AMOS was used to generate the result and to analyse the collected data. 5 items were reduced from the original construct to meet the standard loading during the confirmatory factor analysis. Then structural modelling was conducted on a full model and satisfaction as a mediator model. The findings were that epistemic value and conditional value have a positive and signifi cant impact on satisfaction. Also epistemic value and satisfaction have a positive and signifi cant impact on loyalty. However, social value has a negative impact on satisfaction and loyalty in the full model and the mediator model as well. Therefore, epistemic value and conditional value are important dimensions or values associated with automobile brands in Saudi Arabia and they affect customer satisfactions and loyalty.
Źródło:: Journal of Marketing and Consumer Behaviour in Emerging Markets; 2017, 1(5); 29-44
2449-6634
Pojawia się w:: Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: A relation between passenger car brand image and consumer loyalty. A proof based on cluster analysis
Autorzy:: Lotko, Aleksander
Luft, Radosław
Powiązania:: https://bibliotekanauki.pl/articles/1929872.pdf
Data publikacji:: 2020
Wydawca:: Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:: brand image
customer loyalty
automotive market
cluster analysis
wizerunek marki
lojalność klientów
rynek motoryzacyjny
analiza klastrów
Opis:: Purpose: The purpose of this paper was to identify the relation between passenger car brand image and consumer loyalty. Design/methodology/approach: A quantitative approach was used, and a questionnaire-based research was carried out. As a method of elaborating the results, cluster analysis was selected. Findings: It was discovered that the consumers from 2 clusters are significantly different both in terms of perception of car brand image and loyalty. In this way the existence of the assumed relation was proved. Practical implications: A practical implication of the study is claiming the role of brand image in shaping consumer loyalty in the passenger cars market. Originality/value: Authors’ contribution and novelty of the paper is the innovative application of the multidimensional exploratory techniques of cluster analysis in the area of research. In management practice, the paper can turn out useful to marketing managers in the automotive industry.
Źródło:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 143; 147-162
1641-3466
Pojawia się w:: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 4.

Tytuł:: Analiza związku wizerunku marki samochodu osobowego z lojalnością klientów z wykorzystaniem modelowania równań strukturalnych
Analysis of relationship between car brand image and customer loyalty with the use of Structural Equation Modeling
Autorzy:: Lotko, Aleksander
Luft, Radosław
Powiązania:: https://bibliotekanauki.pl/articles/1058853.pdf
Data publikacji:: 2019-06-30
Wydawca:: Polskie Wydawnictwo Ekonomiczne
Tematy:: wizerunek marki
motoryzacja
lojalność klientów
modelowanie równań strukturalnych
brand image
automotive industry
customer loyalty
structural equation modeling
Opis:: Celem artykułu było opracowanie modelu związku wizerunku marki samochodu osobowego z lojalnością klientów. Przeprowadzono badanie ankietowe. Jako metodę opracowania wyników wykorzystano modelowanie równań strukturalnych. Wizerunek marki okazał się konstruktem dwuwymiarowym. Dalej skonstruowano model ścieżkowy, zgodnie z którym postrzeganie marki w wymiarze „rodzinnego zaufania” silnie wpływa na lojalność klientów, podczas gdy wpływ wymiaru „innowacyjna dynamika” jest statystycznie nieistotny. Implikacją praktyczną artykułu jest wykazanie roli i wymiarowości wizerunku marki w kształtowaniu lojalności klientów na rynku samochodów osobowych.
The aim of the paper was to propose a model of relationship between car brand image on customer loyalty. A questionnaire-based research was carried out. As a method of elaborating the results structural equations modeling was chosen. Brand image turned out to be a two-dimensional construct. Then a path model was built, according to which brand perception in a dimension “family trust” strongly influences customer loyalty, while the impact of a dimension “innovative dynamics” is statistically insignificant. A practical implication of the study is claiming the role and dimensionality of brand image in shaping consumer loyalty on passenger cars market.
Źródło:: Marketing i Rynek; 2019, 6; 24-33
1231-7853
Pojawia się w:: Marketing i Rynek
Dostawca treści:: Biblioteka Nauki

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