- Tytuł:
-
The differences of environmentally conscious consumption among generations
Różnice pokoleniowe aSwiadomość środowiska w konsumpcji - Autorzy:
- Benedek, A.
- Powiązania:
- https://bibliotekanauki.pl/articles/866269.pdf
- Data publikacji:
- 2013
- Wydawca:
- The Polish Association of Agricultural and Agribusiness Economists
- Tematy:
-
difference
environmental conscious
consumption
generation group
conscious behaviour
generation marketing - Opis:
-
The study of the environment-friendly consumer behaviour has gained more and more attention
in the recent years. Several researchers tried to find an answer to the question: what are the reasons behind
environment-conscious behaviour, which are the factors that play an important role in the realization of this
behaviour: are they psychographic, demographic or other factors. The present article examines two generation
group’s (boomer and X generation) environment-conscious attitude and the actual behaviour from a particular
aspect among Hungarian college students. The primary research was carried out in the spring of 2010 and
according to the results the environment conscious attitude of the two generation group is different because
of the different personal characteristics. The members of the X generation, who are driven from the outside,
do not like to differ too much from the members of their age group. Hence, due to the conform behaviour a
greater ratio of this group declare themselves as environment-conscious as others. This ratio is lower among the
members of the boomer generation, who are driven from the inside. However, the research results proved that
the members of the boomer generation can be considered more environmental-conscious and as it is realized
in their behaviour, also this positive disposition van be detected in their environment-conscious attitudes. The
attitudes of course are not exclusive; however they have great influencing impact on the environment-conscious
behaviour, although the strength of this is different among the generation groups. Whereas there is a significant,
medium, positive correlation between the environment-conscious attitude and the actual behaviour of the X
generation, there is only a weak, positive, however, significant difference between the attitude and the actual
behaviour of the boomer generation.
Ze względu na coraz większe problemy związane ze środowiskiem w ostatnich latach, konsumpcja przyjazna środowisku stała się tematem badań. Badania dotyczyły postawy konsumenckiej określonych grup wiekowych. Przebadano dwie grupy pokoleniowe na Węgrzech – pokolenie X i pokolenie wyżu, pod względem ich świadomej postawy środowiskowej badana jest na Węgrzech. Badania przeprowadzono w 2011 r. Stwierdzono różnice w świadomej postawie wobec środowiska między różnymi grupami pokoleniowymi. Celem badań było zrozumienie szczegółów tego fenomenu. - Źródło:
-
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu; 2013, 15, 4
1508-3535
2450-7296 - Pojawia się w:
- Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu
- Dostawca treści:
- Biblioteka Nauki
Artykuł