- Tytuł:
-
Związek między wartościami uznawanymi przez konsumentów a ich postawa wobec inicjatyw społecznych przedsiębiorstwa
The connection between values recognized by consumers and their attitude towards social initiatives of the company - Autorzy:
-
Pawlak, Marek
Zasuwa, Grzegorz - Powiązania:
- https://bibliotekanauki.pl/articles/30145443.pdf
- Data publikacji:
- 2011
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
inicjatywy społeczne przedsiębiorstwa
zachowania konsumentów
uznawane wartości
company’s social initiatives
consumers’ behavior
recognized values - Opis:
- In the article results of studies of the relations between values recognized by consumers and their attitude towards a company’s social initiatives of are presented. The values have been examined according to the typology suggested by Schwarz. Especially the correlation has been analyzed between recognizing values that are directed to the development of the common good and values directed to one’s own development on the one hand and the consumers’ attitude toward a company’s social initiatives on the other. The studies have shown that there is a positive, statistically significant correlation between recognizing values that are directed to the development of the common good and the consumers' attitude towards social initiatives put forward by a company.
- Źródło:
-
Roczniki Ekonomii i Zarządzania; 2011, 3; 289-306
2081-1837
2544-5197 - Pojawia się w:
- Roczniki Ekonomii i Zarządzania
- Dostawca treści:
- Biblioteka Nauki
Artykuł