- Tytuł:
-
Комунiкативно-функщональна характеристика украiнських рекламних слоганiв
Communicative and functional characteristics of Ukrainian commercial slogans - Autorzy:
- Gładyś, Ewa
- Powiązania:
- https://bibliotekanauki.pl/articles/482063.pdf
- Data publikacji:
- 2009-12-01
- Wydawca:
- Uniwersytet Warmińsko-Mazurski w Olsztynie
- Tematy:
-
commercial slogans
Ukrainian language
communicative characteristics
functional characteristics - Opis:
- The article features an analysis of Ukrainian commercial slogans, carried out on the basis of theory and the classification of speech acts by J. Searle, as well as the typology of advertising microacts by K. Skowronek. Such an analysis enables one to track the characteristics of advertising discourse and to define a commercial message as an indirect speech act. This essay also tries todescribe the catchphrases used in advertising from the perspective of Grice’s conversational maxims, which led to the formulation of the following thesis: in order to achieve their aims, the authors of advertising texts are ready to violate any of the aforementioned rules.
- Źródło:
-
Acta Polono-Ruthenica; 2009, 1, XIV; 375-384
1427-549X - Pojawia się w:
- Acta Polono-Ruthenica
- Dostawca treści:
- Biblioteka Nauki
Artykuł