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Tytuł:
Communicating a Company’s CSR Activities Through Social Networks: A Theoretical Framework
Autorzy:
Grzesiuk, Kalina
Powiązania:
https://bibliotekanauki.pl/articles/653235.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
CSR
communication strategies
social networks
Opis:
Companies which decide on socially responsible activities usually take into consideration benefits including the marketing effects of CSR programmes. However, in order to achieve that, the information about the socially responsible activities of companies must be spread and reach the audience of the company. That includes stakeholders related to the company that might be interested in receiving information about the social initiatives undertaken by the company. These stakeholders are connected with the firm through the network of social ties (SN). The main goal of this article is to present a theoretical framework of roles that these networks of social ties play in the effective communication of CSR activities. This paper is divided into three parts. The first one concerns the problem of how to communicate the involvement of a company in social initiatives. The second one contains the description of possible communication processes and strategies. The last one presents the analysis of the social networks perspective and its main characteristics and, in conclusion, it summarizes the main benefits a company can gain by applying the SN concept to CSR communication in the area of attribution and information spread through various channels.
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2017, 20, 4
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Investigating the use of speaking strategies in the performance of two communicative tasks: The importance of communicative goal
Autorzy:
Pawlak, Mirosław
Powiązania:
https://bibliotekanauki.pl/articles/780599.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
communication strategies
speaking strategies
communicative task
immediate report
Opis:
Although the ability to speak is usually seen as a key manifestation of learners’ ability in the target language they are attempting to master, research has not given ample attention to strategies that can be employed to enhance this skill. In fact, the bulk of such empirical investigations has mainly focused on communication strategies that are reactive devices, predominantly used to overcome difficulties in successful conveyance of meanings and messages, and even this line of inquiry has been neglected in recent years. The study reported in this paper aims to partially bridge this gap by examining the speaking strategies that advanced learners of English used in the performance of two communicative tasks, differing in the extent to which the participants were required to make a contribution to their successful completion. The data collected by means of open-ended questionnaires that were administered immediately after the completion of the two tasks yielded crucial insights into the nature of the speaking strategies and the ways in which the communicative goals inherent in task type influenced the choice of speaking strategies.
Źródło:
Studies in Second Language Learning and Teaching; 2018, 8, 2; 269-291
2083-5205
2084-1965
Pojawia się w:
Studies in Second Language Learning and Teaching
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Physical activity among older people who are deaf and hard of hearing: perceived barriers and facilitators
Autorzy:
Kurková, Petra
Powiązania:
https://bibliotekanauki.pl/articles/1031978.pdf
Data publikacji:
2016
Wydawca:
PPHU Projack Jacek Wąsik
Tematy:
communication strategies
visual and technical support
environment
participation
Opis:
The objective of this study was to investigate the ways in which participation in physical activity is prevented or facilitated among older adults who are deaf or hard of hearing (D/HH). Interviews were conducted with 8 individuals who are D/HH aged 50+ years (4 females and 4 males). The sample was created by asking key people in local organisations who they would recommend. Participants were recruited in an effort to have a cross-section of different hearing loss view-related experiences. Data was analysed using a thematic analysis. The analysis revealed four themes that helped to explain why physical activity was perceived as being either prevented or facilitated among older adults who are D/HH: communication strategies; visual and technical support; environment; physical activity participation. Appropriate physical activities can help to reduce personal and family stress and facilitate bringing about new long-term friendships, as well as help the individuals to take their minds off the hectic course of life. Various communication strategies can be used effectively in during leisure time physical activities with people who are D/HH. The main challenge for any specialist in physical activities (educator, coach or physiotherapist) is to pinpoint the most effective method for a particular individual who is D/HH and then become proficient in it. Our study confirmed that participation in physical activities is very important for all older adults who are D/HH in order to build connections with existing mainstream community activities.
Źródło:
Physical Activity Review; 2016, 4; 72-80
2300-5076
Pojawia się w:
Physical Activity Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Мовні засоби вираження сміху в реалізації комунікативних стратегій і тактик у художній прозі початку XXI ст.
Lingual Means of Expressing Laughter in the Realization of Communication Strategies and Tactics in the Fictional Prose at the Beginning of the XXI Century
Autorzy:
Danyluk, Inna
Powiązania:
https://bibliotekanauki.pl/articles/1790503.pdf
Data publikacji:
2016-02-02
Wydawca:
Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
Tematy:
communication strategies
laughter
tactics of manipulation
textual strategy
Opis:
The article analyzes the theoretical aspects of communication strategies, tactics, and actions; it determines that laughter as a non-verbal “sign” of communication in the structure of the text is a communicatively oriented strategic concept, which is implemented in communication tactics and actions by means of language (tactics of manipulation, concealment of information, denial, threats); it determines their role in shaping implicitness in the process of artistic communication; in predicting interpersonal communication in the structure of the artistic whole, and in strengthening the general textual strategy verbalized by the characters.
Źródło:
Studia Ucrainica Varsoviensia; 2016, 4; 83-94
2299-7237
Pojawia się w:
Studia Ucrainica Varsoviensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zmiany językowe i tekstowe w kopiowanych dokumentach cechowych jako przejaw świadomości językowej pisarzy na przykładzie ordynacji z 1661 r.
Autorzy:
Pałucka-Czerniak, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/29520140.pdf
Data publikacji:
2022-12-20
Wydawca:
Uniwersytet Bielsko-Bialski
Tematy:
XVI–XVII centuries
language history
communication strategies
communicative community
Opis:
Linguistic and textual changes in copied guild documents as a manifestation of the linguistic awareness of writers based on the ordinance of 1661 This article is devoted to a specific textual phenomenon present in Polish law and legal documents, namely the linguistic changes resulting from the creation of copies. This phenomenon is presented with the example of the guild ordinance of 1661, compiled for the guild of Krakow brewers. The aim of the presented study is also to supplement the knowledge on the use of language in a small, specialized communicative community. The two texts dated 1661, which became the basis for a comparative analysis, are most likely copies of an earlier document from the 18th century. Their copyists fairly faithfully reproduced the content, which they intentionally modified when they noticed the need to adapt the records to the life of the community. Random and misleading changes occurred, but they were sporadic. The copyist made corrections by condensing the content and omitting unnecessary words. The existing grammatical and graphic discrepancies between the texts, as well as the different approach to the form of the Latin text, usually did not change the meaning of the message. Sometimes contradictory tendencies emerged: to shorten the content and condense information, to preserve the signals of the old age of the text, to modernize the linguistic form, and to adjust it to the changed realities. All of them are a manifestation of the writers’ linguistic, stylistic and functional awareness. It can be concluded that the copying strategy, i.e. duplication of the model text of the guild ordinance genre, included permission to make textual, linguistic and stylistic modifications within a strictly defined scope.
Źródło:
Świat i Słowo; 2022, 39, 2; 118-136
1731-3317
Pojawia się w:
Świat i Słowo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strategie komunikacyjne minimalnie werbalnych dzieci rozpoczynających edukację przedszkolną
Communication strategies of minimally verbal children entering preschool education
Autorzy:
Kaźmierczak, Monika
Powiązania:
https://bibliotekanauki.pl/articles/2044131.pdf
Data publikacji:
2021-06-15
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
interaction
strategic competence
communication strategies
minimally verbal
preschool children
Opis:
In the so-called minimally verbal, a negligible degree of expressing communication behavior is diagnosed, which significantly reduces participation in interaction and reduces the effectiveness of communication. The minimal-verbal communication behaviors of preschool children in interaction are characterized by: sub-competence and transitional competence. With a shortage of linguistic resources, the child has specific communication behaviors, i.e. strategies that involve participation in interaction, the process of receiving and decoding meanings, and to a large extent the production and transmission of a message that is as understandable to the environment as possible. With limited language tools, children entering preschool education either withdraw from communicating or look for any possible means of interaction –both strategies can be observed in both natural and simulated pedagogical situations. The minimum verbosity of pre-school children does not exclude the possibility of interaction with other communication partners. The gradual transition from the level of sub-competency and transitional competence to a higher level requires early therapeutic and pedagogical activities, incentives to use achievement strategies more often, and to build bridges between communicative, linguistic and cultural competences. Without therapy, the strategies used may lead to fossilization, i.e. inhibit communication and the development of linguistic competence.
Źródło:
Interdyscyplinarne Konteksty Pedagogiki Specjalnej; 2021, 33; 49-64
2300-391X
Pojawia się w:
Interdyscyplinarne Konteksty Pedagogiki Specjalnej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Adaptacja i porozumienie. Komunikacja dwujęzyczna w Europie Środkowej
Adaptation and understanding. Bilingual communication in Central Europe
Autorzy:
Hofmański, Wojciech
Powiązania:
https://bibliotekanauki.pl/articles/776866.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:
inter-comprehension
phonological adaptation
communication strategies
seven sieves technique
Opis:
Depending on the selected theoretical concept, Central Europe is a melting pot of several or over a dozen linguistic cultures which constantly interacted in the process of historical development. In this multi-national landscape, the presence of Slavs (Czechs, Poles, Slovaks as well as Lusatians, Kashubians or Lemkos) has been a constant element. The speakers have used two languages in a single act of communication which is a phenomenon of its own. This understanding is a tempting area of linguistic research. This text is dedicated to bilingual communication of Slavs with special emphasis placed on the processes of adaptation based on obtaining information from texts in written language (the seven sieves tec
Depending on the selected theoretical concept, Central Europe is a melting pot of several or over a dozen linguistic cultures which constantly interacted in the process of historical development. In this multi-national landscape, the presence of Slavs (Czechs, Poles, Slovaks as well as Lusatians, Kashubians or Lemkos) has been a constant element. The speakers have used two languages in a single act of communication which is a phenomenon of its own. This understanding is a tempting area of linguistic research. This text is dedicated to bilingual communication of Slavs with special emphasis placed on the processes of adaptation based on obtaining information from texts in written language (the seven sieves technique).
Źródło:
Slavia Occidentalis; 2018, 75/1; 29-40
0081-0002
Pojawia się w:
Slavia Occidentalis
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Pragmatic Functions of Repetition in TV Discourse
Autorzy:
Rabab'ah, Ghaleb
Abuseileek, Ali Farhan
Powiązania:
https://bibliotekanauki.pl/articles/969629.pdf
Data publikacji:
2012-12-01
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
TV discourse
media
self-repetition
repair
repetition functions
communication strategies
Opis:
Since repetition is a natural phenomenon used to perform various functions in interactional discourse, adopting a pragmatic analysis to the discourse of Dr. Phil and his guests on Dr. Phil's TV show, this study attempted to explore the pragmatic functions of such repetitions as used by English native speakers. The data were gathered from conversations between native speakers of English, and based on 7 full episodes of Dr. Phil's TV Show. The researchers watched, and studied these episodes on YouTube. The study revealed that one of the salient features of TV discourse is repetition, which is employed to perform a variety of language functions. Repetition was used to express emphasis, clarity, emotions, highlight the obvious, be questionable, express annoyance, persuasion, express surprise, give instructions, and as a filler in order to take time, when the speaker was searching for a proper word to say what would come next. The study concluded that these findings had significant implications for EFL/ESL teachers and the interlanguage development of EFL/ESL learners.
Źródło:
Research in Language; 2012, 10, 4; 445-460
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
ROLA MEDIÓW SPOŁECZNOŚCIOWYCH W PROCESIE BUDOWANIA WIZERUNKU KOBIET PREZYDENTÓW MIAST NA PRZYKŁADZIE SERWISU FACEBOOK
THE ROLE OF SOCIAL MEDIA IN THE IMAGE BUILDING PROCESS FOR FEMALE CITY MAYORS BASED ON THEIR FACEBOOK ACTIVITY
Autorzy:
Posyłek, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/513318.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
image
women
Facebook
local elections
communication strategies
head of city
Opis:
The contemporary image of a female politician is no longer perceived through her attractiveness (which, however, can be decisive in election process), but through her education, knowledge, and professional experience. A much higher level of engagement is expected from female politicians than from their male counterparts, therefore achieving success might be difficult. This situation demands a much more active approach in creating an image in order to indicate to the electors that women are able to fulfill the most important duties at all levels of political power due to their level of education, knowledge and higher personal engagement. Creating an image requires a systematic effort to design and to highlight some elements of identity, taking advantage of public relations and marketing, that will gain the acceptance of the voters. The power of the Internet in public sphere, and it’s significance in marketing actions has led to social media being widely employed in the image building process. For female city mayors, who broadcast their activities on their public accounts, social media has become a form of image creation. The analysis produced below focuses on the process of image building on Facebook for the female city mayors of the Łódź Voivodeship during the local government election campaign of 2014.
Źródło:
Polityka i Społeczeństwo; 2017, 15, 4; 150-166 (17)
1732-9639
Pojawia się w:
Polityka i Społeczeństwo
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Średniopolskie katalogi władców jako narzędzie kształtowania pamięci zbiorowej
Middle Polish catalogues of rulers as a tool for shaping collective memory
Autorzy:
Hawrysz, Magdalena
Powiązania:
https://bibliotekanauki.pl/articles/615044.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Opolski
Tematy:
rulers' catalogues
communication strategies
collective memory
national identity
rulers’ catalogues
Opis:
The study presents communication strategies (credibility of content, mythical and legendary stylization, evaluation of content) and language resources that are used to shape collective memory in the so-called catalogues of rulers, a genre of historiographic writing characteristic of Old Polish culture. The linguistic ways of shaping collective memory which are presented lead to the statement that in the more distant past people were aware of the possibility to influence what will be remembered and how, and Middle Polish catalogues of rulers viewed in the light of the category of collective memory appear as a mnemonic course of knowledge about their own past.
Źródło:
Stylistyka; 2019, 28; 303-320
1230-2287
2545-1669
Pojawia się w:
Stylistyka
Dostawca treści:
Biblioteka Nauki
Artykuł
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