- Tytuł:
-
Реализация когнитивных мотивов в русских и польских названиях банковских вкладов
Realization of cognitive motives in Russian and Polish names of deposits accounts - Autorzy:
- Jóźwiak, Jolanta
- Powiązania:
- https://bibliotekanauki.pl/articles/481307.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Warmińsko-Mazurski w Olsztynie
- Tematy:
-
cognitive motive
nomination
names of deposit accounts
Russian-Polish comparison
naming - Opis:
- The paper attempts to identify the most frequent cognitive motives used in nomination of Russian and Polish deposit accounts. The aim is also to state differences between Russian and Polish such kind of business communication. Many groups of lexems were analised and it shows which motives were prefered by the specialists of naming. Author also presents which motives are reccurent in Russian and Polish, which related to the process of globalization in advertising and the motives of which reveal cultural specificity.
- Źródło:
-
Acta Polono-Ruthenica; 2015, 1, XX; 195-201
1427-549X - Pojawia się w:
- Acta Polono-Ruthenica
- Dostawca treści:
- Biblioteka Nauki
Artykuł