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Tytuł:
Phenomenon of compensative and compulsive buying in Poland. A socio-economic study
Zjawisko kompensacyjnego i kompulsywnego kupowania w Polsce. Studium socjologiczne
Autorzy:
ADAMCZYK, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/435138.pdf
Data publikacji:
2018-12-01
Wydawca:
Uniwersytet Opolski
Tematy:
consumer behaviour
compensative buying
compulsive buying
behavioural addiction
zachowania konsumenckie
kupowanie kompensacyjne
kupowanie kompulsywne
uzależnienie behawioralne
Opis:
This article examines the phenomenon of compensative and compulsive buying in a consumer society such as Poland. The prevalence of compensative and compulsive buying in Poland is discussed in comparison with other countries. Sociodemographic conditions of compensative and compulsive buying such as age, gender, income, debts of households or class of locality size are analysed. An important goal of the theoretical part of the article is a presentation of different methods of measuring compensative and compulsive buying (e.g. Canadian Compulsive Buying Measurement Scale, German Addictive Buying Indicator, Compulsive Buying Scale, Edwards Compulsive Buying Scale). The empirical findings presented in the article come from two waves of surveys conducted in 2010 and 2016 based on a nation-wide statistically representative sample of 1,000 Poles. The presented results of these surveys based on the German Compulsive Buying Indicator. Currently 4.4% of Poles aged 15 years and older show
Artykuł poświęcony jest zjawisku kupowania kompensacyjnego i kompulsywnego w społeczeństwie konsumpcyjnym na przykładzie Polski. Analiza rozpowszechnienia tego rodzaju zachowań nabywczych w Polsce uwzględnia porównania z danymi z badań prowadzonych w innych krajach. Analizowane są uwarunkowania socjodemograficzne i ekonomiczne kupowania kompensacyjnego i kompulsywnego takie jak: wiek, płeć, dochód, zadłużenie gospodarstwa domowego, czy wielkość miejscowości zamieszkania. Ważnym celem części teoretycznej artykułu jest zaprezentowanie różnych metod pomiaru kompensacyjnego i kompulsywnego kupowania (np. Canadian Compulsive Buying Measurement Scale, German Addictive Buying Indicator, Compulsive Buying Scale, Edwards Compulsive Buying Scale). Dane empiryczne prezentowane w artykule pochodzą z dwóch fal badań przeprowadzonych w 2010 i 2016 roku na ogólnokrajowej reprezentatywnej statystycznie próbie 1000 Polaków. Prezentowane wyniki badań bazują na German Compulsive Buying Indicator. Obecnie 4,4% Polaków w wieku 15 lat i więcej wykazuje skłonności do kupowania kompulsywnego. Udział kupujących kompensacyjnie w populacji generalnej wynosi 16,1%.
Źródło:
Economic and Environmental Studies; 2018, 18, 4; 181-1199
1642-2597
2081-8319
Pojawia się w:
Economic and Environmental Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Beacons as the touchpoints on the customer journey
Autorzy:
Bajak, Maria
Powiązania:
https://bibliotekanauki.pl/articles/27313548.pdf
Data publikacji:
2022
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
beacons
customer journey
consumer buying behavior
touchpoints
market communication
model 5A
beacon
zachowania zakupowe konsumentów
touchpointy
komunikacja rynkowa
Opis:
Purpose: The overriding goal of the presented considerations is to discuss beacons as consumer-brand touchpoints. In addition, the possibilities of using these sensors at various stages of the customer journey to implement the assumptions of the 5A model and build a lasting relationship with the buyer were indicated. Design/methodology/approach: In order to build a lasting relationship with the consumer, it is necessary to conduct multidimensional marketing communication based on numerous touchpoints. This interaction is assisted by mobile devices and many different technological solutions. One of them may be beacons, supporting consumer service at every stage of the customer journey. As part of the considerations, it was examined how the sensors can support marketing activities at individual stages of the customer journey. Findings: As part of the research, it was determined what role beacons can play at every stage of the customer journey, as well as their connections with promotion-mix elements. An attempt has been also made to indicate how these devices can create a holistic experience leading to buyer satisfaction and ultimately their loyalty. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. The study will help to perform a comprehensive analysis of the application being discussed. Practical implications: The article can help businesses to better realize the potential of beacons as a tool to support consumers during the shopping experience. It shows practical ways of using devices as part of individual promotional mix elements, which allows for their optimal use at all stages of the customer journey. Originality/value: Although the topic of beacons in commerce appears in academic publications, only a few of them relate these devices to the customer journey. This paper comprehensively deals with this topic and focuses on the relationship between sensors, the 5A model and the promotion mix tools.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 155; 17--29
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Monotonicity of the Selling Price of Information with Risk Aversion in Two Action Decision Problems
Autorzy:
Bakir, Niyazi Onur
Powiązania:
https://bibliotekanauki.pl/articles/2076547.pdf
Data publikacji:
2015
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
decision analysis
value of information
selling price
risk aversion
buying price
Opis:
Various approaches have been introduced over the years to evaluate information in the expected utility framework. This paper analyzes the relationship between the degree of risk aversion and the selling price of information in a lottery setting with two actions. We show that the initial decision on the lottery as well as the attitude of the decision maker towards risk as a function of the initial wealth level are critical to characterizing this relationship. When the initial decision is to reject, a non-decreasingly risk averse decision maker asks for a higher selling price as he gets less risk averse. Conversely, when the initial decision is to accept, non-increasingly risk averse decision makers ask a higher selling price as they get more risk averse if information is collected on bounded lotteries. We also show that the assumption of the lower bound for lotteries can be relaxed for the quadratic utility family.
Źródło:
Central European Journal of Economic Modelling and Econometrics; 2015, 2; 71-90
2080-0886
2080-119X
Pojawia się w:
Central European Journal of Economic Modelling and Econometrics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Symbolic and Affective Motives, Constraints and Self-Efficacy among Romanian Car Buyers
Autorzy:
Balau, Madalina
Powiązania:
https://bibliotekanauki.pl/articles/2014186.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Tematy:
symbolic motives
affective motives
instrumental motives
car buying
MOA model
self-efficacy
Opis:
Cars have long been considered goods that symbolize status, yet few studies integrate the impact of symbolic and affective motives on the car buying decisions, with even fewer studies focusing on the infl uence of these motives on Eastern European consumers’ buying behaviour. The aim of this paper is to propose and test an integrative model, derived from the MOA model, which accounts for consumer motives (instrumental, symbolic and affective), constraints and abilities. The model is tested on a sample of Romanian consumers owning a driving licence. The data analysis was based on structural equation modelling. Findings indicate that symbolic and instrumental car use motives positively infl uence the intention to buy a car sooner, while affective motives have a negative infl uence, leading consumers to postpone the intention to buy a car. Results also show a signifi cant positive effect of self-effi cacy on intention implementation. Thus, the stimulation of symbolic motives may increase car buying intentions, while the presence of affective motives may lead consumers to still enjoy their current car. The paper contributes to expanding our understanding of consumer behaviour through an integrative model, which includes psychological motives, external factors and consumer abilities.
Źródło:
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2019, 1(9); 14-29
2449-6634
Pojawia się w:
Journal of Marketing and Consumer Behaviour in Emerging Markets
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Country of origin as a determinant of young Europeans` buying attitudes - marketing implications
Autorzy:
Bartosik-Purgat, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/18799730.pdf
Data publikacji:
2018
Wydawca:
Instytut Badań Gospodarczych
Tematy:
country of origin effect
buying decisions
young Europeans
brand
Opis:
Research background: Country of origin and brand image are among the main factors influencing consumer buying decisions. The phenomenon known as the Country of Origin Effect (COE) refers to the influence of a country's image on consumer product evaluations and the perception of brands originating from specific countries. The COE describes consumer attitudes towards certain product categories and is connected with the perception of quality of such products manufactured in particular markets. The changing market conditions and proliferation of hybrid products cause certain problems for consumers who find it increasingly difficult to identify the country of origin of specific products and face a dilemma whether a product manufactured in China is of equal quality as a product of the same brand, but manufactured in France. Purpose of the article: The main purpose of the paper is to identify the young Europeans` attitudes towards the country of origin of purchased products. An attempt has been made to answer two research questions: firstly, whether are young Europeans guided by stereotypes associated with the country of origin of specific product categories in their conscious buying decisions? Secondly, do young European consumers attach higher value to a product's brand than its country of origin? Methods: The analysis has been based on literature studies and empirical data collected in two different period of time 2008 and 2015 among 1362 respondents (in 2008) and 1125 respondents (in 2015) from eight European countries (Czech Republic, Finland, France, Germany, Poland, Portugal, Spain and Great Britain). In the exploratory empirical study, the author of the paper used two research methods: PAPI in 2008 (Paper and Pen Personal Interview) and CAWI in 2015 (Computer Assisted Web Interview). Findings & Value added: The study results reveal that in some countries, namely Poland and the Czech Republic, young consumers are guided in their deliberate buying choices by certain mental schematics perpetuated, for example, in the mass media (the best wine comes from France, best watches are made in Switzerland, and superior quality cars originate from Germany). Respondents representing other nationalities showed more support for domestic products. By far, the most ethnocentric in their choices turned out to be the French who in almost all product categories showed preferences for products originating from their country. Furthermore, the empirical study showed that with respect to different product categories young European consumers attach more importance to a product's brand than its country of origin.
Źródło:
Oeconomia Copernicana; 2018, 9, 1; 123-142
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Poglądy studentów pielęgniarstwa na temat stanów, zachowań i naturalnych procesów biologicznych poddawanych medykalizacji
Autorzy:
Bogusz, Renata
Nowakowski, Michał
Powiązania:
https://bibliotekanauki.pl/articles/647283.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
medicalization
nursing
attitudes
depression
compulsive buying
erectile dysfunction
childbirths
osteoporosis
obesity
medykalizacja
pielęgniarstwo
depresja
zakupoholizm
zaburzenia erekcji
porody
osteoporoza
otyłość
Opis:
The article is the presentation of the initial analysis of the results of research on the level of medicalization of nursing students’ opinions towards selected conditions, behaviors, and natural biological processes, which are being medicalized. The study group seemed interesting to us, because it consists of people undergoing both medical training and shaped in the spirit of the holistic paradigm of nursing care, which should lead them to thinking about human and his problems not only in medical terms, but also in psychological and social. On the basis of six being medicalized conditions, behaviors, and natural biological processes (depression, compulsive buying, erectile dysfunction, childbirth, osteoporosis and obesity) we assessed the degree of medicalization of opinions of respondents. Depending on the example of the problem, the results are very different. Nursing students, on the one hand, have a very medicalised view of osteoporosis (more than 60% consider it as a disease), and on the other hand, rarely define depression in this way (depression as neurological disease is treated by only 17% of them). Moreover, by comparing the responses of students in the first year (undergraduate) and in the second year (MA), we concluded that the nursing studies rather reinforce medicalization of opinions of respondents. We have also come to the conclusion that reliance on the closed-ended questions does not give satisfactory effects: results they are too ambiguous and it is impossible to explain the internal contradictions in the responses of the respondents. 
Artykuł jest efektem pierwszych analiz wyników badań nad stopniem zmedykalizowania poglądów studentów pielęgniarstwa wobec wybranych stanów, zachowań i naturalnych procesów biologicznych poddawanych współcześnie medykalizacji. Badana grupa wydała się nam interesująca, ponieważ składa się z osób zarówno poddawanych szkoleniu medycznemu, jak i kształtowanych w duchu holistycznego paradygmatu opieki pielęgniarskiej, który powinien skłaniać ich ku myśleniu o człowieku i jego problemach zarówno w kategoriach medycznych, psychologicznych, jak i społecznych. Na podstawie sześciu współcześnie medykalizowanych stanów, zachowań i naturalnych procesów biologicznych (depresji, zakupoholizmu, zaburzeń erekcji, porodów, osteoporozy i otyłości) dokonaliśmy oceny stopnia zmedykalizowania postaw respondentów. W zależności od przykładu medykalizowanego problemu, wyniki są bardzo różne. Studenci pielęgniarstwa z jednej strony patrzą w bardzo zmedykalizowany sposób na osteoporozę (ponad 60% uważa ją za chorobę), a z drugiej strony rzadko w ten sposób definiują depresję (depresję jako chorobę neurologiczną rozumiało jedynie 17% z nich). Ponadto, porównując odpowiedzi studentów I roku studiów I stopnia i II roku studiów II stopnia, uznaliśmy, że studia pielęgniarskie raczej sprzyjają medykalizacji postaw badanych. Jednocześnie doszliśmy do wniosku, że opieranie się na pytaniach zamkniętych nie daje zadowalających wyników, ponieważ są one niejednoznaczne i nie da się na ich podstawie wyjaśnić wewnętrznych sprzeczności w odpowiedziach badanych.
Źródło:
Annales Universitatis Mariae Curie-Sklodowska, sectio I – Philosophia-Sociologia; 2016, 41, 2
2300-7540
0137-2025
Pojawia się w:
Annales Universitatis Mariae Curie-Sklodowska, sectio I – Philosophia-Sociologia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Consumer experience in phone communication in the service purchasing process
Autorzy:
Bondos, Ilona
Powiązania:
https://bibliotekanauki.pl/articles/610889.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
service buying process
customer journey, phone channel
consumer-initiated communications
CIC
multichanneling
Opis:
Theoretical background: Consumers today are presented with a myriad of opportunities through the purchase process can be realized (Yrjölä et al., 2018, p. 1133). Customer journey can be defined as a buyer’s behaviour in multi (omni) environment with the goal of finalizing purchase transactions and acquiring positive (seamless, holistic) customer experiences. Researchers look at a service buying process as the customer value-adding journey (Saghiri et al. 2017; Wilding, 2003) and its prime objective is to deliver positive customer experience at each of stages of buying process. According to media richness theory (MRT) voice-based communication is ranked higher than text-based communication along the media richness continuum (Daft & Lengel, 1984), however some additional findings have been also exposed. Taking into account the traditional continuum of media richness phone communications is perceived as rich in information, only face to face contact is seen as richer (Suh, 1999). As is stated in Rhee (2010), customer-initiated communications via phone channel is preferred when consumer faces an extended problem-solving (high perceived risk/low familiarity). Whereas, in case of routine problem-solving situation online channel is preferred. However, some relevant research on marketing channel richness have been proposed by Kwak (2012) as well as Lipowski and Bondos (2018). According to this research stream, the medium itself does not necessarily determine its perceived media richness. The key factor is user’s familiarity with a particular marketing channel and his/her ability to use its communicational potential.Purpose of the article: The present study attempts to provide evidence about the potential of the phone channel as the channel of contact with the service provider through the entire service buying process including four stages: pre-purchase, purchase, post-purchase and resignation from service. The main goal of the study is to identify the level of customers’ experience/knowledge of using phone channel by the three consumer generations (Baby Boomers, X and Y).Research methods: The survey study was conducted in September-November 2015 on a group of 1103 respondents (Polish adult consumers) including 357 (BB), 390 (X) and 356 (Y). The research sample was determined by quota-random method; CAPI (computer assisted personal interview) method was used with a standardized questionnaire. In order to verify research hypothesis MANOVA was used with data on three customer generations.Main findings: BB generation possesses the smallest experience in phone communication in the service buying process. The next one is the X generation with bigger phone communication experience than BB but lower than Y generation. At each stage in service purchasing process Y generation is the most knowledgeable in the area of phone communication. In general, there is a visible downward trend of the own experience level along with further stages in the service purchasing process. In terms of phone communication the most mysterious for customers is the last phase.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 1
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Product feature as a determinant of the industrial buying method
Autorzy:
Celińska, Anna
Powiązania:
https://bibliotekanauki.pl/articles/1927465.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
learning curve
experience curve
direct labour costs
bestshoring
buying method
krzywa uczenia się
krzywa doświadczenia
bezpośrednie koszty pracy
metoda zakupu
Opis:
Purpose: The purpose is to present how a product feature, as determinant, affects selection of the appropriate buying method. The correct buying method choice provides companies with many advantages in terms of cost savings achieved within the organisation. Design/methodology/approach: The main method used is case study. The measurement of the result is based on target achievement set by a company. In addition the article reveals a new mathematical analysis of learning curve using integral calculation. Findings: Two determinants are presented – vulnerability to engineering changes and high labour intensity. Analyses show that choosing adequate buying method to a certain purchasing situation influences cost performance. There is also deliberation of new mathematical analysis of learning curve as supportive tool for industrial buyer. Research limitations/implications: The main limitation of this research is impossibility to test effectiveness of using different buying methods scenarios under the same conditions. Practical implications: For practitioners, buying method should be carefully chosen in relation to certain purchasing situation, e.g. product feature should be considered as one of the determinants. The article also provides supportive tool for price negotiations using learning curve phenomenon. Originality/value: The article presents how two determinants, frequent engineering changes and high labour intensity, affecting optimal industrial buying method selection in order to achieve better cost performance. In addition the article revealed new mathematical analysis of learning curve as supportive tool for professional buyers to be used during direct negotiations with suppliers.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 148; 89-101
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zagrożenia dla stabilności krajowego systemu bankowego w okresie kryzysu wynikające z dominacji kapitału zagranicznego – fikcja czy rzeczywistość?
THREATS TO STABILITY OF THE NATIONAL BANKING SYSTEM DURING THE CRISIS OF THE FOREIGN CAPITAL DOMINATION - FICTION OR REALITY?
Autorzy:
Dobrowolski, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/419043.pdf
Data publikacji:
2011
Wydawca:
Uniwersytet Gdański. Wydział Ekonomiczny
Tematy:
Polish banking system
foreign investments
property structure of Polish banking sector
buying-back foreign banks
Opis:
Foreign investors have a significant share in Polish banking system (about 66% share in assets of the banking sector). This situation is often criticised by the opponents of such a big share of foreign investments in Polish banking sector. The fears are expressed that foreign investors can limit credits for Polish people and enterprises and transfer capital from their subsidiaries to the dominant companies, especially in the period of crisis in the financial market. This problem has been examined in this article. In the first part of the text the property structure of Polish banking sector has been presented. Because the important terms for this text (such as a bank, credit institution, financial institution) are differently defined according to the Polish law and European Union law the second part of this article has been dedicated to this problem. In its third part the behaviour of foreign banks and branches of credit institutions on Polish banking market in 2007 – 2011 has been analysed. The conclusion is that foreign dominant companies did not transfer capital from their subsidiaries. On the contrary they made a contribution to the funds of their subsidiaries. The dominant companies also did not limit the credit action to a degree exceeding the normal procedure in crisis situations. Finally, there follows the critical analysis of the concept of governmental institutions’ support of buying-back foreign banks by Polish capital or foreign- Polish capital.
Źródło:
Współczesna Gospodarka; 2011, 2, 2; 31-46
2082-677X
Pojawia się w:
Współczesna Gospodarka
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Korupcja wyborcza jako patologia relacji państwo – biznes
Electoral corruption as dysfunction in state and business relation
Autorzy:
Dominiuk, Ryszard Eugeniusz
Powiązania:
https://bibliotekanauki.pl/articles/476523.pdf
Data publikacji:
2017
Wydawca:
Krakowska Akademia im. Andrzeja Frycza Modrzewskiego
Tematy:
electoral corruption
social pathologies
the state apparatus
election, buying votes
korupcja wyborcza
patologie społeczne
aparat państwowy
wybory
kupowanie głosów
Opis:
In Poland it is commonly believed, that when the state apparatus organises a procedure to choose a candidate from many applicants, that will be granted a public service, and from him will the decision-making process depend in a certain range, corruption is appearing. In most cases this action is called „buying votes”. The character of financial benefits in exchange for voting in a certain way makes it dependable on finding a person, that will find such benefits a suffi cient reason to sacrifice their right to vote independently. However, it is difficult to control whether the person accepting such an offer votes in the agreed way. It comes as a result of the fact that to acquire benefits they only need to affirm it verbally, after leaving the electoral premises. Accordingly „buying votes” requires the possession of suitable amounts of „available resources”. Extraordinary attention is deserved by the fact, that very often in such practice outer business entities are involved, allowing the candidate the usage of their resources in „illegal election process”. In the long term these entities expect political benefi ts in exchange for the candidate support. Th is way of supporting is strictly connected to „buying the amount of votes needed to win”. Such action definitively is an outcome of the fact that the passive electoral right user does not always have the required amount of financial resources to „buy votes” himself. Beyond the reasonable doubt this phenomenon is considered „a pathological phenomenon” and because of that, the unacceptability of such behaviors is supported by the legislator with criminal law, however, as the media reports show, it is still a very common process.
W Polsce panuje powszechne przekonanie, iż zawsze tam, gdzie pojawia się organizowany przez aparat państwowy proces wyłonienia spośród wielu podmiotów określonego kandydata, który następnie będzie pełnił funkcję publiczną i to od niego zależał będzie proces decyzyjny w określonym zakresie spraw, pojawia się korupcja. Powszechnie działalność ta określana jest jako „kupowanie głosów”. Charakter korzyści majątkowych proponowanych przez przekupujących w zamian za głosowanie w konkretny sposób sprawia, że muszą być one kierowane do osób, dla których będzie to wystarczający powód rezygnacji z prawa do swobodnego głosowania. Trudno jednak skontrolować, czy przystający na korupcyjną propozycję wyborcy faktycznie docelowo głosują w umówiony sposób. Wynika to z faktu, iż do wręczenia korzyści wystarcza słowne oświadczenie wyborcy po wyjściu z lokalu wyborczego. Zatem „kupowanie głosów” wymaga jednak posiadania odpowiedniego statusu „posiadanych środków”. Na szczególną uwagę zasługuje fakt, że częstokroć w tym procederze biorą udział określone podmioty zewnętrzne z kręgu biznesu, finansując tym samym „pozaprawny proces wyboru kandydata”. Docelowo podmioty te liczą na pozyskanie korzyści w zamian za konkretne poparcie kandydata. Poparcie tego rodzaju występuje oczywiście w rozumieniu „zakupu odpowiedniej ilości głosów wymaganych do zwycięstwa”. Działanie takie niewątpliwie wynika z faktu, iż korzystający z biernego prawa wyborczego nie zawsze posiada wystarczające środki finansowe na „kupowanie głosów”. Bez wątpienia zjawisko zawiera się w zakresie „zjawisk patologicznych” i tym samym niedopuszczalność tego rodzaju zachowań wsparta jest przez ustawodawcę prawem karnym aczkolwiek, jak wskazują doniesienia medialne – występuje nader często.
Źródło:
Studia Prawnicze: rozprawy i materiały; 2017, 1(20); 159-169
1689-8052
2451-0807
Pojawia się w:
Studia Prawnicze: rozprawy i materiały
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Project of a New Controlling System
Autorzy:
Fecková Škrabuľáková, Erika
Grešová, Elena
Svetlík, Jozef
Powiązania:
https://bibliotekanauki.pl/articles/102442.pdf
Data publikacji:
2019
Wydawca:
Stowarzyszenie Inżynierów i Techników Mechaników Polskich
Tematy:
controlling system
decision making
flowers buying
lean logistics
supply chain management
system kontrolny
podejmowanie decyzji
zakup kwiatów
logistyka
zarządzanie łańcuchem dostaw
Opis:
The main aim of this paper was to analyze the actual state of buying and selling cut-flowers in a chosen company. New controlling system was suggested for this company on the basis of collected and consequently separated, compiled and organized data. This system should provide the information on the anticipated development of purchase in the future. The motivation for creating the new system was given by the actual problems appearing due to not very clear and transparent way of flowers buying decision making. Especially considering the decisions about the amount and sorts of cut-flowers booked in advance. The new controlling system was designed in order to improve the current state of warehouse supply chain management. We believe that it would be useful in the process of planning, deciding, controlling and evaluation of orders exactness.
Źródło:
Advances in Science and Technology. Research Journal; 2019, 13, 3; 67-75
2299-8624
Pojawia się w:
Advances in Science and Technology. Research Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The influence of key factors of visual merchandising on impulsive buying
Autorzy:
Franjkovic, Jelena
Botkuljak, Marta
Dujak, Davor
Powiązania:
https://bibliotekanauki.pl/articles/2203759.pdf
Data publikacji:
2022
Wydawca:
Wyższa Szkoła Logistyki
Tematy:
grocery retailing
visual merchandising
impulsive buying
secondary exhibitions
price promotional labels
store atmosphere
handel detaliczny artykułami spożywczymi
merchandising wizualny
impulsywne kupowanie
wystawy wtórne
etykiety promocyjne ceny
atmosfera sklepu
Opis:
Background: Modern retail is experiencing an accelerated transformation with online sales growth, further accelerated by the COVID-19 pandemic. Nevertheless, physical stores, especially grocery stores, are still the key to retail business and are likely to remain so for the foreseeable future. Competition among retailers is becoming more pronounced and aggressive, and the expectations of modern consumers from retailers are stronger and more precise - they require the creativity of retailers in attracting and motivating them to enter their stores and return. Once consumers are in the store, the goal of retailers is to make them buy as much as possible. In modern retail, visual merchandising has become one of the crucial factors on the supply side by achieving a comfortable in-store environment and directing customers toward targeted shopping behaviour. The aim of this paper is to investigate which factors of visual merchandising are successful in encouraging impulsive consumer buying. Methods: The article conducted an extensive review of the previous literature, while the primary research was conducted on 226 respondents, people who participated in purchases in large retail grocery stores (primarily hypermarkets), to conclude the factors influencing visual merchandising on impulsive consumer buying. Results: The results of the regression analysis indicate that there is a statistically significant positive impact of secondary displays, price promotional labels, and in-store music on impulsive purchases, while the availability of prices over the Internet and weekly promotional catalogs have a negative impact on impulsive purchases. Conclusions: This research provides clear instructions to grocery retailers, and their suppliers (manufacturers and distributors) who place their products in their stores about elements of visual merchandising that can significantly affect consumers’ impulsive buying and generate additional revenue. Although retailers receive direct positive feedback, it is also of equal importance for manufacturers (manufacturing brands), as they often participate in in-store visual merchandising processes.
Źródło:
LogForum; 2022, 18, 3; 297--307
1734-459X
Pojawia się w:
LogForum
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The effects of sales promotion and store atmosphere on hedonic shopping motivation and impulse buying. A case study of customers at Indomaret, Lippo Karawaci, Indonesia
Wpływ promocji sprzedaży i atmosfery w sklepie na hedonistyczną motywację do zakupów i zakupy impulsywne. Studium przypadku klientów sklepu Indomaret w Lippo Karawaci w Indonezji
Autorzy:
Giovanni, Jessica
Bernarto, Innocentius
Powiązania:
https://bibliotekanauki.pl/articles/40567833.pdf
Data publikacji:
2023-06-30
Wydawca:
Polskie Wydawnictwo Ekonomiczne
Tematy:
sales promotion
store atmosphere
hedonic shopping motivation
impulse buying
Indomaret
promocja sprzedaży
atmosfera w sklepie
hedonistyczna motywacja do zakupów
zakupy impulsywne
Opis:
This study aims to analyze the effects of sales promotion and store atmosphere on hedonic shopping motivation and impulse buying among customers of Indomaret, Lippo Karawaci, Tangerang. The target population in this study was all students and alumni of Uuniversitas Pelita Harapan who had visited Indomaret in Lippo Karawaci, with a sample size of 150 respondents. The data was collected using a questionnaire and analyzed using Partial Least Square – Structual Equation Modeling (PLS-SEM) in SmartPLS ver. 3.3.3 program. The results show that the sales promotion has a positive effect on hedonic shopping motivation and impulse buying; the store atmosphere has a positive effect on hedonic shopping motivation but has no effect on the impulse buying; and the hedonic shopping motivation has a positive effect on impulse buying. Thus, the sales promotion plays an important role in increasing the impulse buying.
Niniejsze badanie ma na celu analizę wpływu promocji sprzedaży i atmosfery w sklepie na hedonistyczną motywację do zakupów i zakupy impulsywne wśród klientów sklepu sieci Indomaret w dzielnicy Lippo Karawaci miasta Tangerang w Indonezji. Populacją docelową w tym badaniu byli wszyscy studenci i absolwenci Uuniversitas Pelita Harapan, którzy odwiedzili Indomaret w Lippo Karawaci. Badanie przeprowadzono na próbie liczącej 150 respondentów. Dane zostały zebrane za pomocą kwestionariusza i przeanalizowane przy użyciu częściowej metody najmniejszych kwadratów – modelowania równań strukturalnych (PLS-SEM) w programie SmartPLS ver. 3.3.3. Wyniki pokazują, że promocja sprzedaży ma pozytywny wpływ na hedonistyczną motywację do zakupów i kupowanie impulsywne; atmosfera w sklepie pozytywnie wpływa na hedonistyczną motywację do zakupów, ale nie ma wpływu na zakupy impulsywne; a hedonistyczna motywacja zakupowa pozytywnie oddziałuje na zakupy impulsywne. Tak więc promocja sprzedaży odgrywa ważną rolę w zwiększaniu zakupów pod wpływem impulsu.
Źródło:
Marketing i Rynek; 2023, 6; 35-42
1231-7853
Pojawia się w:
Marketing i Rynek
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The power of sale promotions: Analyzing the impact of sales promotion offerings on consumer buying behaviour in the pandemic
Autorzy:
Huseynzade, Sadi
Powiązania:
https://bibliotekanauki.pl/articles/27324051.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Zielonogórski. Wydział Ekonomii i Zarządzania
Tematy:
sales promotion
consumer buying behavior
pandemic
promocja sprzedaży
zachowania zakupowe konsumentów
pandemia
Opis:
The present research aimed to explore the impact of sales promotions on consumer behavior during the COVID-19 pandemic. The study analyzed consumer reactions to various promotion types such as bonuses, coupons, buy one get one free, vouchers, free samples, and price discounts. The aim was to investigate if these promotions positively influence consumer purchasing behavior and if the pandemic has induced over purchasing behavior due to panic. During the research, 541 randomly selected respondents from Azerbaijan and Poland were involved and the results showed that sales promotions have a positive effect on the consumer buying behavior and lead to an increase in purchases beyond the consumers’ actual needs. This is particularly true during times of economic uncertainty when consumers are searching for discounted products to save money and minimize household spending.
Źródło:
Management; 2023, 27, 2; 100--120
1429-9321
2299-193X
Pojawia się w:
Management
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Determinanty procesu innowacyjnego i strategie wdrażania innowacji produktowych
Determinants of the innovation processes and implementation strategies of product innovations
Autorzy:
Jabłońska-Kośmider, E.
Powiązania:
https://bibliotekanauki.pl/articles/326771.pdf
Data publikacji:
2013
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
innowacyjność
innowacja produktowa
proces badawczo-wdrożeniowy
naśladownictwo
kupowanie innowacji
innovation
product innovation
research and implementation process
imitation
buying innovation
Opis:
Innowacyjność stanowi podstawowy czynnik poprawy konkurencyjności przedsiębiorstw i w związku z tym jest istotnym elementem strategii. Na działalność innowacyjną wpływają uwarunkowania zewnętrzne i wewnętrzne. Zewnętrzne determinanty przesądzają o ogólnych warunkach tworzenia i dyfuzji innowacji w jednostkach gospodarczych. Skracające się cykle życia produktów zmuszają jednostki gospodarcze do systematycznego wprowadzania innowacji produktowych. Przedsiębiorstwa mają kilka możliwości wyboru strategii wdrażania innowacji produktowych.
Innovation is an essential factor in the improvement of enterprises’ competitiveness and is therefore an important element of the strategy. The innovation activities are affected by external and internal factors. External determinants prejudge the general conditions of the creation and the diffusion of innovation in enterprises. The reducing life cycles of products are forcing the enterprises to systematically introduce product innovations. Companies have several choices of strategy for the implementation of product innovations.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2013, 66; 91-99
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
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