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    Wyświetlanie 1-3 z 3
    Tytuł:
    Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu – studium kampanii wyborczych 2015
    The cognitive effect of TV political advertising in view of Polish electorate – case of 2015 presidential and parliamentary campaigns
    Autorzy:
    Olszanecka-Marmola, Agata
    Powiązania:
    https://bibliotekanauki.pl/articles/514806.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    political advertising
    TV political ads
    cognitive effect of TV political ads,
    2015 presidential election in Poland
    2015 parliamentary election in Poland
    Opis:
    Apart from persuasive function, TV political ads play also important role in obtaining information about candidates and political parties. The cognitive effect of TV political advertising is proved in American and West-European conditions. Presented article is aimed at examining whether TV political spots influenced on voters’ declarations about their knowledge of candidates and parties contesting in 2015 elections in Poland. The results of research will be presented with reference to sociodemographic characteristics of electorate, political preferences and auto-identifications on left-right scale.
    Źródło:
    Political Preferences; 2016, 12; 199-210
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    EWOLUCJA STRATEGII MARKETINGOWYCH POLSKICH PARTII POLITYCZNYCH 1989-2011 – OD STUDIA WYBORCZEGO DO REKLAMY INTERNETOWEJ
    THE EVOLUTION OF MARKETING STRATEGIES OF POLISH POLITICAL PARTIES BETWEEN 1989 AND 2011 – FROM ELECTION STUDIO TO INTERNET ADVERTISING
    Autorzy:
    OLSZANECKA, AGATA
    Powiązania:
    https://bibliotekanauki.pl/articles/512774.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
    Tematy:
    electoral TV ads
    television spots
    political parties
    political marketing
    Opis:
    The Round Table Agreement led to the opening up of the Polish political scene and initiated the free competition of political parties. From this moment on we have dealt with permanent professionalization of the campaign, especially political TV advertising. Analyzing TV spots from the election campaigns we can subdivide three phases, at-tributable to periods: 1989–1995, 1995–2001 and 2001–2011. The first of these is char-acterized by a low degree of professionalization and poor use of political advertising. The second phase involves the personalization of the campaign and gradual expansion of advertising formats. The third phase, initiated by parliamentary elections in 2001, is characterized by a significant increase in spending on paid advertising and benefiting from patterns of U.S. political campaigns (shorter and more dynamic spots, domination of image content and the use of negative advertising). Parliamentary elections in 2011 may herald the beginning of the next phase. It can be assumed that in the era of technological progress Polish parties will gradually move their advertising messages to the Internet.
    Źródło:
    Polityka i Społeczeństwo; 2014, 12, 3; 131-140 (10)
    1732-9639
    Pojawia się w:
    Polityka i Społeczeństwo
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Pro-systemic Voters Versus Anti-systemic Ones: Emotional Attitude to Candidates and the Influence of TV Political Advertising in the 2015 Presidential Election in Poland
    Autorzy:
    Olszanecka-Marmola, Agata
    Powiązania:
    https://bibliotekanauki.pl/articles/514608.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    political advertising
    electoral TV ads
    emotional attitude
    feelings thermometer
    2015 presidential election in Poland
    anti-systemic voters
    Opis:
    Presented article is aimed at examining the emotional attitudes to candidates for the president of Poland among pro-systemic and anti-systemic voters in 2015 presidential election and showing the influence of campaign TV ads on these groups of Polish electorate. The research conducted by author reveals that anti-systemic electorate is less interested in politics and more likely to be influenced by electoral TV spots. The study also confirms the relation between emotional attitudes to political actors and political preferences. According to the results of experiment anti-systemic voters expressed more positive feelings towards candidates from out of the political mainstream, and the other way round, the pro-systemic electorate rather liked the candidates presented by parliamentary parties.
    Źródło:
    Political Preferences; 2015, 11; 77-91
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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