Temat: Retailing mix - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Innowacje marketingowe w działalności przedsiębiorstw handlowych
Autorzy:: Sławińska, Maria
Powiązania:: https://bibliotekanauki.pl/articles/609920.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:: marketing innovations, retailing, marketing mix instruments, customer value
innowacje marketingowe, handel detaliczny, instrumenty marketingu mix, wartość dla klienta
Opis:: Marketing innovations in commercial enterprises involve the development of new methods aimed at influencing the target market. Such methods include primarily the implementation of innovative store formats and the introduction of changes to the range of products and services offered, the pricing policy, as well as the location and promotional strategies. This paper aims to explain the nature and features of innovation in retailing and identify the main factors determining its development in the context of creating customer value.The fundamental difficulty faced by commercial enterprises wishing to introduce innovative solutions is the lack of legal protection of new ideas and the ease with which the competitors may follow suit.
Artykuł nie posiada streszczenia w języku polskim.
Źródło:: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2015, 49, 1
0459-9586
Pojawia się w:: Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: MARKETING FUNCTION and LOGISTICS REVISITED: Revised Dual Sub-functional Model Approach
Autorzy:: Tek, Omer Baybars
Powiązania:: https://bibliotekanauki.pl/articles/504491.pdf
Data publikacji:: 2013
Wydawca:: Międzynarodowa Wyższa Szkoła Logistyki i Transportu
Tematy:: Supply Chain
Marketing function
logistics subfunction
delivery
promise management
making promise
keeping promise
obtaining demand subfunction ethics and social responsibility in Logistics
Value Offer
Value Proposal
4Ps
4Cs
Marketing mix
Retailing mix
Relationship marketing
Love Brand
3PL firms
Opis:: This paper attempts to point out the continued confusion in some literature with respect to the concepts of marketing and logistics, and their relatedness. These are usually, and maybe inadvertently, treated as separate and independent functions. This frame of reference can often lead to costly mistakes. Authors frequently describe them as if they are two different functions: that of marketing, and that of logistics. Actually, logistics is a submix of marketing. The fact that logistics is a part of marketing is usually ignored. This kind of approach is still prevalent in most writing. Yet we must talk about two submixes of marketing, one of which is logistics, or servicing demand, and the other, which is obtaining demand. Therefore, the connection and interdependence of marketing and logistics terminology must be put into their proper place for correct and complete analysis. For this purpose, a Dual Subfunction Model is presented to tie together logistics and the remaining part of marketing. This model may serve as a guide for more accurate analyses, or at least as a reminder for consideration by novices.
Źródło:: Logistics and Transport; 2013, 18, 2; 51-66
1734-2015
Pojawia się w:: Logistics and Transport
Dostawca treści:: Biblioteka Nauki

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