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Tytuł:
Logistic procedures in the promotion of agritourism
Autorzy:
Brzozowska, A.
Kalinichenko, A.
Niedziółka, A.
Popławski, Ł.
Powiązania:
https://bibliotekanauki.pl/articles/101608.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Stowarzyszenie Infrastruktura i Ekologia Terenów Wiejskich PAN
Tematy:
logistics
promotion
agritourism
Opis:
The article concerns logistic procedures in the promotion of agritourism services used by farmers engaged in agritourism and by agritourism associations, local authorities in municipalities and agricultural advisory centers. On the basis of the literature, various promotional instruments used by rural service providers and by these entities in the communication processes with the market were shown. Logistic aspects concerning planning and implementation of agritourism development were presented, mainly the role of agritourism information and promotional activities in these processes. Farmers providing agritouristic services most often use various forms of promotion. Among them, they use online advertising, publishing houses, including catalogs, trips to agritourism fairs, personal sale and different forms of public relation. In the agritourism promotion they often have support from local authorities, agritourism associations and agricultural advisory centres. All promotional activities undertaken by farmers themselves and with the support of these entities constitute an important part of agrotourism logistics.
Źródło:
Infrastruktura i Ekologia Terenów Wiejskich; 2018, IV/1; 891-907
1732-5587
Pojawia się w:
Infrastruktura i Ekologia Terenów Wiejskich
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Promocji małego miasta – nowe trendy i wyzwania
Autorzy:
Zadęcka, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/2011116.pdf
Data publikacji:
2015-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
small town
promotion possibilities
promotion strategies
small-town lifestyle
set jetting
Opis:
The author of the article reflects on the promotion possibilities of small towns, indicating that they still remain in the shadow of large centres. The factor that determines the promotional success of a town is the awareness of a need to adopt a marketing orientation, precise developed of promotion strategy and adequate financial resources for the implementation of proposed activities. Concerning small towns, at the moment none of these conditions can be considered fulfilled on a satisfactorily level. Small towns’ opportunities in an increasingly competitive market are: a change of lifestyle from the big city to a small-town one, cooperative promotion with other cities, and the set jetting recently so popular.
Źródło:
Krakowskie Studia Małopolskie; 2015, 20; 147-156
1643-6911
Pojawia się w:
Krakowskie Studia Małopolskie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The causes of the problems promotion of women in politics
Autorzy:
Kraińska, Agata
Powiązania:
https://bibliotekanauki.pl/articles/1179135.pdf
Data publikacji:
2017
Wydawca:
Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:
promotion
promotion of gender discrimination
social advancement
the right to vote
Opis:
The first step, allowing women to actively participate in political life was to give them the right to vote. The first country, which was made New Zealand at the end of the nineteenth century. Thus, no matter sex. Anyone who has acquired the right to vote can take an active part in political life. The study cited examples of women in the political arena confirm that the role of head of state in Europe has only six women. This is clear evidence that women may have limited access to important political positions. One of the reasons for this situation is the fact that society continues to believe that the woman the position of head of state is not the right person. Another important reason for the lack of women in politics are stereotypes, which are unfortunately very firmly rooted in the thinking of society.
Źródło:
World Scientific News; 2017, 85; 44-50
2392-2192
Pojawia się w:
World Scientific News
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Fruit and vegetable promotion programs in the European Union
Autorzy:
Halicka, E.
Rejman, K.
Powiązania:
https://bibliotekanauki.pl/articles/572984.pdf
Data publikacji:
2007
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
fruit
vegetable
promotion programme
European Union
market
consumption
promotion
market organization
Opis:
Promoting fruit and vegetable consumption is one of the main objectives of food and nutrition policy interventions worldwide. Public institutions, non-governmental organizations, research and health agencies together with market stakeholders undertake integrated initiatives to inform consumers about the health benefits of everyday fruit and vegetable intake. In the European Union several campaigns aimed at increasing produce demand have been launched in the nineties to improve the dietary patterns of the general population or specific consumer groups, such as children. However statistics show that fruit and vegetable intake in most EU states including new members is much below the recommended level. School-aged children, women and employees are currently the main target groups of “5 a day’ information and promotion activities aimed at increasing f&v consumption. In order to secure long-term effectiveness of such programs the main determinants of consumer choice in the food market should be monitored. Broad public-private partnerships, including producers and distributors seem to be the key to strengthening the efforts at “pushing’ market demand. Some of the campaigns developed and implemented in the European Union countries can be described as “5 a day’ best practices. The involvement of fruit and vegetable chain participants, cooperation and evaluation of undertaken interventions are further needed in order for the programs to become more efficient and widespread.
Źródło:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego; 2007, 01(16)
2081-6960
Pojawia się w:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Selected elements of the assessment of eating habits on the example of 2nd and 3rd classes of high school
Autorzy:
Olejniczak, D.
Pietrzak, K.
Religioni, U.
Gawronska, B.
Powiązania:
https://bibliotekanauki.pl/articles/2052452.pdf
Data publikacji:
2015
Wydawca:
Akademia Bialska Nauk Stosowanych im. Jana Pawła II w Białej Podlaskiej
Tematy:
diet
youth
health promotion
Opis:
Aim The aim of this paper is the assessment of eating habits of high school students from grades 2 and 3, including eating habits, self-evaluation of diet and the most common nutrition mistakes committed by the members of the studied group. Materials and methodology The study involved 333 high school students between the age of 17 and 19. The group consisted of 150 girls and 183 boys. Data was collected using an original survey which consisted of questions dealing with diet and respondent’s particulars. The study was anonymous. The results have been subjected to statistical analysis using Pearson’s chi-squared test. The statistical differences recognized as significant were those with probability of p<0.05 Results The majority reaching nearly 40% of respondents declared that they eat 4 meals a day. Over 60% eat breakfast every day. The number of students who declared that they do not eat breakfast at all amounted to 48. Over 55% do not pay attention to their eating habits, whereas 45 students consider them unhealthy. About 60% of respondents declare that they do not drink energy drinks. Within the group of students who consume such drinks the most often declared frequency was 1-2 times a week. The answers, however, vary between the female and the male group (chi-square=82.72121, p≤0,05); 75% of males do not consume energy drinks, among females the percentage amounts to mere 43%. Conclusions The students taking part in the study commit nutrition mistakes which might be a sign of unsufficient level of health education within that field. The nutritional education of the youth should start in primary school and be adapted to the needs and possibilities of the target group. In the face of poor diet, it seems justified to analyze the sources of information on nutrition used by the youth in terms of their credibility.
Źródło:
Health Problems of Civilization; 2015, 09, 1; 23-28
2353-6942
2354-0265
Pojawia się w:
Health Problems of Civilization
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zastosowanie eventu w promocji regionu
Event as a tool of promotion of the region
Autorzy:
Werenowska, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/986923.pdf
Data publikacji:
2014
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
promocja
event
region
promotion
Opis:
Eventy stają się bardzo popularnym narzędziem promocji. Również dla rozwoju regionów i ich promocji mogą być efektywnym sposobem na wykreowanie wizerunku, upowszechnienie wiedzy o walorach regionu czy też po prostu przyciągnięcia inwestorów. Branża eventowa to jedna z szybciej rozwijających się gałęzi, które mogłyby również wpłynąć na rozwój regionu. W artykule zaprezentowano event jako efektywne narzędzie promocji regionu. Przedstawiono zasady organizacji wydarzeń i korzyści ekonomiczne wynikające z organizacji eventów.
Events have become a very popular tool of promotion. For the development of the regions and their promotion they can also become a very effective way to create the image, popularize the knowledge about the qualities of the region or simply attract investors. Event industry is one of the fastest growing sectors, which could also affect the development of the region. The article presents the event as an effective tool of promotion of the region. The principles of organization of the events have been presented as well as the economic benefits from the events.
Źródło:
Turystyka i Rozwój Regionalny; 2014, 2; 109-114
2353-9178
Pojawia się w:
Turystyka i Rozwój Regionalny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
E-portfolio, czyli jak promować się w sieci
E-portfolio as a means of self-promotion on the Web
Autorzy:
Kwiatkowska, Wioletta
Majewska, Kamila
Powiązania:
https://bibliotekanauki.pl/articles/426098.pdf
Data publikacji:
2016
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
e-portfolio
self-promotion
Opis:
The aim of this article is to present the results of a research on creating and using e-portfolios by pedagogy students of Nicolaus Copernicus University in Torun. The answers sought were: What previous experience in the use of e-portfolios the examined people show? What objective guided the learners to create their own e-portfolio? What opportunities of having and the benefits of creating an e-portfolio the respondents see? What problems are faced by the students while creating their own e-portfolio? How does the selection of technological tools to create an e-portfolio by respondents look like? Is there a relationship between the time spent on preparing an e-portfolio and the assessment of their own abilities, achievements and progress made while working on an e-portfolio? Main research based on a diagnostic survey, complete with interview and observation, was conducted on a sample of 178 students of pedagogy, who within the classes were acquainted with the e-portfolio method. The selection was purposeful. Analysis of the data revealed that pedagogy students (approx. of the respondents) perceive e-portfolio as a useful way to promote their achievements online. The analyses conducted also show that the method used played a special role in case of people not quite aware of their own capabilities (over 72%). Based on observations and collected responses authors concluded that the assessment of one's abilities, achievements and progress were made in the early hours of work over virtual briefcase. The total time of the task, was also associated with the technical development of materials, which influenced the results (and consequently no association between time spent on the preparation of an e-portfolio and the assessment of their own abilities, achievements and progress).
Źródło:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie; 2016, 4 (66); 33-38
1731-6758
1731-7428
Pojawia się w:
e-mentor. Czasopismo naukowe Szkoły Głównej Handlowej w Warszawie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The role of the primary care outpatient clinic in the promotion of healthy nutrition – preliminary reports
Autorzy:
Dudzińska, Marta
Nec, Monika
Zwolak, Agnieszka
Oszywa-Chabros, Anna
Malicka, Joanna
Smoleń, Agata
Daniluk, Jadwiga
Tarach, Jerzy
Powiązania:
https://bibliotekanauki.pl/articles/552435.pdf
Data publikacji:
2016
Wydawca:
Stowarzyszenie Przyjaciół Medycyny Rodzinnej i Lekarzy Rodzinnych
Tematy:
prevention
nutrition
health promotion.
Źródło:
Family Medicine & Primary Care Review; 2016, 3; 230-234
1734-3402
Pojawia się w:
Family Medicine & Primary Care Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Udział fotografii w promocji turystyki i rekreacji
Participation of photography in tourism and recreation promotion
Autorzy:
Caban, Jacek
Zielińska, Dagmara
Powiązania:
https://bibliotekanauki.pl/articles/1181221.pdf
Data publikacji:
2020
Wydawca:
Państwowa Wyższa Szkoła Zawodowa w Raciborzu
Tematy:
tourism
recreation
photography
promotion
Opis:
The work aims to show the importance of photography in tourism and recreation promotion. A diagnostic survey in the form of a questionnaire was used to collect the test material. The group of respondents was positioned by tourists and travel agency employees. Analysis of research results has shown that photography is an inseparable part of the offers presented in tourist travels, which is therefore part of the promotion of tourism and recreation. For tourists and recreational is also an important issue, thanks to the pictures are offered interested in a given trip or recreation.
Źródło:
Eunomia – Rozwój Zrównoważony – Sustainable Development; 2020, 1(98); 119-127
1897-2349
2657-5760
Pojawia się w:
Eunomia – Rozwój Zrównoważony – Sustainable Development
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sponsoring sportowy jako narzędzie promocji miasta Białystok
Sports sponsorship as a promotional tool for the city of Bialystok
Autorzy:
Wasiluk, A.
Tokarzewski, P.
Powiązania:
https://bibliotekanauki.pl/articles/399066.pdf
Data publikacji:
2013
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Tematy:
promocja
promocja mix
promocja miast i regionów
sponsoring
sponsoring sportowy
promotion
promotion mix
promotion of cities and regions
sponsorship
sports sponsorship
Opis:
Sponsoring sportowy jest akceptowanym instrumentem promocji miast i regionów, zatem wydaje się w pełni uzasadnionym działaniem wykorzystywanie go jako narzędzie komunikacji marketingowej przez miasto Białystok. W drodze weryfikacji postawionego założenia, niniejszą publikację oparto z jednej strony na analizie teoretycznej podstawowych zagadnień literatury przedmiotu (opisano istotę promocji oraz sponsoringu sportowego) zaś z drugiej na weryfikacji empirycznej przyjętych założeń.
The purpose of this article is to indicate that sports sponsorship is accepted and attention catching instrument of promoting cities and regions. Therefore, it is reasonable to use it as a mean of marketing communication by the authorities of the city of Bialystok. To complete the posed assumptions, this publication is on one hand based on the theoretical analysis of the basic issues covered in the literature (described as the essence of promotion and sports sponsorship) and on the other hand the empirical verification of the accepted methodological assumptions. The results of the survey conducted on the Internet to a moderate extent confirmed the research hypothesis. This fact is supported by the average level of sports sponsorship visibility among respondents outside the region of Podlasie.
Źródło:
Ekonomia i Zarządzanie; 2013, 5, 1; 50-62
2080-9646
Pojawia się w:
Ekonomia i Zarządzanie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Budowanie strategii promocji organizacji
Creating a Promotion Strategy for an Organization
Autorzy:
Majchrzak, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/500148.pdf
Data publikacji:
2000
Wydawca:
Szkoła Główna Handlowa w Warszawie
Tematy:
Promocja przedsiębiorstwa, Strategia przedsiębiorstwa, Strategia promocji
Promotion of enterprise, Corporation strategies, Promotion strategy
Opis:
The author regards the construction of the strategy for promotion of organization.
Źródło:
Prace i Materiały Instytutu Rozwoju Gospodarczego SGH; 2000, 66; 57-69
0866-9503
Pojawia się w:
Prace i Materiały Instytutu Rozwoju Gospodarczego SGH
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Challenges of overcoming ageism towards elderly people in healthcare context
Autorzy:
Nowakowska, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/1197965.pdf
Data publikacji:
2018-02-01
Wydawca:
Akademia Ignatianum w Krakowie
Tematy:
ageism
gerontology
healthcare
health promotion
Opis:
RESEARCH OBJECTIVE: The purpose of the paper is to analyse the impact ageism may have on providing healthcare to elderly people. THE RESEARCH PROBLEM AND METHODS: The article investigates the consequences of ageism in medical settings, where the elderly are particularly vulnerable to discrimination, distinguishing ageism from appropriate practice variation as well as giving suggestions to improve the situation. The paper analyses research published worldwide on selected issues connected with ageism with special attention to medical professionals’ attitudes and ageist behaviours of the elderly’s environment in a situation of their disability or illness. THE PROCESS OF ARGUMENTATION: Firstly, the relation of ageism to other forms of stereotyping is outlined. Then, the threats of positive ageism are elaborated. The next section is devoted to self-stereotyping of the elderly and its impact on their functioning. Then, the paper discusses medical professionals’ attitudes and ways to measure them, as well as educational interventions that may alter them. Finally, the article refers effective ways of adjusting health promotion messages to the needs of older adults. RESEARCH RESULTS: Ageism bases on mechanisms similar to sexism and racism, but there are some remarkable differences. Positive ageism may be compassionate, however, might be harmful when intruding into an elderly person’s decisions. Self-stereotyping may be described with a model of a vicious cycle. Contact with the elderly is found to be useful in changing medical staff’s attitudes. Family-centred messages are most effective when it comes to health promotion among older adults. CONCLUSIONS, INNOVATIONS AND RECOMMENDATIONS: Studies on ageism prove that negative convictions about the elderly are harmful and affect their functioning. Inclusion of the elderly should be applied in social contexts as well as in science, as the elderly are often missed out in research samples.
Źródło:
Horyzonty Wychowania; 2017, 16, 40; 9-24
1643-9171
2391-9485
Pojawia się w:
Horyzonty Wychowania
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Narzędzia marketingowe w promocji biura turystycznego
Marketing tools in promoting the tourist agency
Autorzy:
Werenowska, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/987240.pdf
Data publikacji:
2016
Wydawca:
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Tematy:
promocja
turystyka
marketing
tourism
promotion
Opis:
Promocja stała się nieodłącznym elementem zarządzania przedsiębiorstwem. Konkurencja na rynku turystycznym zmusza biura turystyczne do ciągłego doskonalenia strategii promocji, wykorzystując zarówno tradycyjne, jak i nowoczesne narzędzia. Wybór odpowiednich determinowany jest przez specyficzne cechy branży turystycznej, do których należy zaliczyć między innymi: sezonowość, duże koszty stałe, nietrwałość, nierozłączność (świadczenie obejmuje równocześnie usługę, klienta i sprzedawcę). Celem artykułu jest przedstawienie narzędzi marketingowych stosowanych w promocji firmy turystycznej. Przeprowadzono badania ankietowe wśród klientów biur turystycznych.
The promotion has become an integral part of business management. Competition in the tourism market is forcing travel agencies to continuously improve the promotion strategies using both traditional and modern tools. The selection of suitable promotional tools is determined by the specific features of the tourist industry, which include, among others: seasonality, high fixed costs, impermanence, the inseparability (provision includes both customer and vendor service). The aim of the article is to present the marketing tools used in the promotion of tourism. We conducted a survey among customers travel agency.
Źródło:
Turystyka i Rozwój Regionalny; 2016, 5; 139-147
2353-9178
Pojawia się w:
Turystyka i Rozwój Regionalny
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
THE PHYSICAL EDUCATION TEACHER IN SELF AND PEER ASSESSMENT
Autorzy:
Szczepański, Stanisław
Powiązania:
https://bibliotekanauki.pl/articles/449130.pdf
Data publikacji:
2013
Wydawca:
Politechnika Opolska. Wydział Wychowania Fizycznego i Fizjoterapii
Tematy:
perception
attribution
self-promotion
depreciation
Opis:
Teacher personality patterns, shaped in the form of characteristics attributed to particular groups of teachers of the given subject, as if they were accepted in school practice. Such opinions are generally formulated by pupils. The present study is an attempt to analyse opinions on distinguishing characteristics of physical education teachers as they are perceived by teachers of other subjects, and to compare them with the PE teachers’ self-assessment. The study results show that, in the opinion of physical education teachers, the strongest features of their professional identity are their organisation skills and dynamics in action; they are also distinguished by their optimism, clothes style, manners, commitment to work, and being resourceful in life. They perceive these image attributes as of high quality. However, teachers of other subjects assess these features much lower. In their opinion, the strongest distinguishing feature of physical education teachers in the school is mainly their outfit; they are also identified by dynamics in action, optimism, lifestyle, involvement at work, and courage. This means that - either the physical education teachers have a very high opinion of their value, or their peers teaching other subjects underestimate the assessment. Undoubtedly, the self-perception factor and related mechanisms of self-promotion and depreciation play certain role in this case.
Źródło:
Journal of Physical Education & Health - Social Perspective; 2013, 2, 3; 13-29
2084-7971
Pojawia się w:
Journal of Physical Education & Health - Social Perspective
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
PUBLIC RELATIONS W POLITYCE. KORZYŚCI WYNIKAJĄCE Z PROCESU BUDOWANIA RELACJI ORAZ BŁĘDY W INTERPRETACJI DEFINICJI
PUBLIC RELATIONS IN POLITICS. GENERAL BENEFITS OF RELATIONSHIP BUILDING AND MISTAKES MADE BY THE MISINTERPRETATION OF PR DEFINITION
Autorzy:
TWORZYDŁO, DARIUSZ
Powiązania:
https://bibliotekanauki.pl/articles/513641.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
Tematy:
public relations
manipulation
marketing
promotion
Opis:
The article presents the results of analysis exploring politicians’ and political par-ties’ reputation building processes. Due to this it contains examples of definitions which can be wrongly linked with interpretation of the term public relations – which mainly happens among politicians and some journalists. It also expands upon elements which can have positive and negative impact on reputation building processes. As an example the term manipulation is illustrated, which is very often wrongly understood and linked with professional communication. The article shows what benefits can be gained thanks to well planned and long-term public relations activities as well. One added value of this publication is communication model whose implementation during political cam-paigns can strengthen effects of tools discussed in the article
Źródło:
Polityka i Społeczeństwo; 2013, 11, 1; 26-39 (14)
1732-9639
Pojawia się w:
Polityka i Społeczeństwo
Dostawca treści:
Biblioteka Nauki
Artykuł
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