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Tytuł:
The Level of Knowledge About the University Building Among the Academic Community in the Context of Place Attachment
Autorzy:
Warcholik, Witold
Powiązania:
https://bibliotekanauki.pl/articles/2028757.pdf
Data publikacji:
2021-12-27
Wydawca:
Akademia Ignatianum w Krakowie
Tematy:
place
non-place
place attachment
academic community
identity
Opis:
This paper presents the issues of place and attachment to place. The aim of the article is to determine the level of knowledge among the academic community of the university building in which they study or work and its surrounding area, in the context of place attachment. The cognitive component – one of many aspects of identifying with a place – was examined. With limited knowledge about the building in which the study population spends time, calculated in months or years, it is difficult to determine place attachment, identification, or experience. The research method applied was a diagnostic survey, a questionnaire consisting of questions designed by the author. Both students and academics were surveyed. The results showed that students have limited knowledge of the building where they attend classes. The university building appears to be more of an anonymous non-place, without deeper symbolic or social meanings, than a place with which the academic community identifies itself.
Źródło:
Multidisciplinary Journal of School Education; 2021, 10, 2 (20); 135-152
2543-7585
Pojawia się w:
Multidisciplinary Journal of School Education
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Still having a conflict potential? German and Hungarian toponyms in the Czech and Slovak national corpora texts
Autorzy:
David, Jaroslav
Klemensová, Tereza
Powiązania:
https://bibliotekanauki.pl/articles/2138559.pdf
Data publikacji:
2019-08-04
Wydawca:
Uniwersytet Warszawski. Wydział Geografii i Studiów Regionalnych
Tematy:
German place names
Hungarian place names
marketing
Place names
political onomastics
revitalization
Opis:
The paper focuses on German forms of place names in Czechia and Slovakia, and Hungarian forms of place names in Slovakia, especially on their revitalization and perception after 1989. This concerns their thematization, which is illustrated on the Czech National Corpus and the Slovak National Corpus materials, and on the 1990s discussions about their restoration. German place-name forms are not considered to be a crucial political topic these days; however, Hungarian forms still represent a conflict potential. German forms in Czechia are only thematized in poetry and fiction books, in order to evoke lasting time and the complicated modern Czech history. On the other hand, they are predominantly used in trade names as a marketing tool aimed at German (localization function) and Czech customers (allusive function). In Slovakia, Hungarian forms are not used in marketing and are not thematized in fiction as a positive value connected with the national history.
Źródło:
Miscellanea Geographica. Regional Studies on Development; 2019, 23, 3; 158-162
0867-6046
2084-6118
Pojawia się w:
Miscellanea Geographica. Regional Studies on Development
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Place attachment, place identity and aesthetic appraisal of urban landscape
Autorzy:
Jaśkiewicz, Michał
Powiązania:
https://bibliotekanauki.pl/articles/430297.pdf
Data publikacji:
2015-12-01
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
place attachment
place identity
urban landscape
aesthetic
Opis:
As the aesthetic of the Polish cities became a topic of wider discussions, it is important to detect the potential role of human-place relations. Two studies (N = 185 & N = 196) were conducted to explore the relationship between place attachment, place identity and appraisal of urban landscape. Satisfaction with urban aesthetic was predicted by two dimensions of place attachment (place inherited and place discovered), local identity (on the trend level) and national-conservative identity. Place discovered and European identity were also predictors of visual pollution sensitivity. Place discovered is considered as more active type of attachment that permits both a positive bias concerning the aesthetics of one’s city, and a stronger criticism of the elements that can potentially violate the place’s landscape.
Źródło:
Polish Psychological Bulletin; 2015, 46, 4; 573-578
0079-2993
Pojawia się w:
Polish Psychological Bulletin
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Architectural Place Identity – an Authorial Proposal of a Measurement Indicator
Autorzy:
Dudzik-Deko, Paulina
Rzeźnik, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/23050761.pdf
Data publikacji:
2022
Wydawca:
Uniwersytet Opolski
Tematy:
identity
place identity
architecture
place identity indicator
Opis:
The architectural place identity belongs to the historical and cultural heritage related to landscape architecture. It exerts a great impact on both the observers’ perception of the given space and their emotional attitude. The authors’ main goal was to create a tool that would enable objective assessment and measurement of the place identity phenomenon. Accordingly, the aim of this article is to present the result of accepting this approach – an architectural place identity indicator, as well as to discuss and promote conducting more research into this subject. It also provides the definition and clarification of the analyzed term. The measurement indicator of the chosen phenomenon has been presented against the background of the City of Wrocław and its urban public areas. The applied method allowed examining the analyzed issues within the given spatial range. The article comprises a complete theoretical description of the research and reveals all the options of its use in practice.
Źródło:
Studia Miejskie; 2022, 43; 83-96
2543-5302
2082-4793
Pojawia się w:
Studia Miejskie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zjawisko mobilnych biur. Identyfikacja nowych przestrzeni pracy
Autorzy:
Prokopczuk, Magda
Powiązania:
https://bibliotekanauki.pl/articles/1997274.pdf
Data publikacji:
2017-03-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
mobile work
telework
third-place
non-place
Instagram
Opis:
Nowadays we observe numerous changes in the field of employment. Possibility of flexible working hours, alternative job as being aligned to particular project, remote working and technology development results in a completely new perception of working time and space. More and more people adapt public spaces (third places) and private spaces (residences) to mobile professional activity, manifesting their freedom and ability to connect their responsibilities with leisure time. Interpretation of visual representations of mobile offices revealed by social media was the mode to find symptoms of consumption related to social status, people’ relationship with objects and ways of arranging space to transform it into offices. Analysis of photographs revealed outdating category of non-place by Marc Ague. Work is closely related to mobile devices (laptops, tablets, phones) what enhances adapting to it also spaces that in the past were considered as non-individual (public transport, airports, train stations, waiting rooms). Also the function of third places (cafes, pubs, restaurants) is changing nowadays what effects in new forms of arranging space dedicated to individual work.
Źródło:
Kultura i Edukacja; 2017, 1(115); 254-261
1230-266X
Pojawia się w:
Kultura i Edukacja
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Plac zabaw jako miejsce dla dzieci vs. miejsce dzieci
Playground as a place for children vs. children’s place
Autorzy:
Zwiernik, Jolanta
Powiązania:
https://bibliotekanauki.pl/articles/1386990.pdf
Data publikacji:
2020-11-18
Wydawca:
Uniwersytet Gdański. Wydawnictwo Uniwersytetu Gdańskiego
Tematy:
playground
adventure playground
non-place
place for children
children’s place
care discourse
emancipatory discourse
Opis:
The content of the article is an analysis of two different concepts of children’s playgrounds, one of which is a standard urban/pre-school playground, reproduced in countless variations, and the other is an individualised variation of an adventure playground. The criterion of the analysis was the concept of a non-place by Marc Augé and the pedagogical concept of a place by Maria Mendel, Dorota Klus-Stańska, Jolanta Zwiernik. The analysis has identified two types of discourses that characterize adult organizers of children’s playgrounds: care discourse and emancipatory discourse. The care discourse is a manifestation of concern for children’s safety and it is revealed in the organization of space and delimitation of children’s activity in standard playgrounds, which makes it a place for children (non-place in the Augé concept). The emancipatory discourse makes use of the educational advantages offered by adventure playgrounds and by creating the conditions to increase the participation of children in the life of their community now and in the future makes them children’s place.
Źródło:
Problemy Wczesnej Edukacji; 2020, 50, 3; 32-42
1734-1582
2451-2230
Pojawia się w:
Problemy Wczesnej Edukacji
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Delikatna materia : do redaktora "Polski Zbrojnej"
Autorzy:
Chyrzyński, Ryszard.
Powiązania:
Polska Zbrojna 1996, nr 130, s. 10
Współwytwórcy:
Jakubowski, Antoni. Polemika
Konstańczak, Stefan. Polemika
Data publikacji:
1996
Tematy:
Kadry (wojsk.) płace Polska
Wojsko płace Polska
Płaca wojsko Polska
Żołnierze służby zawodowej płace Polska
Opis:
Polem.; Bardzo delikatna materia!; Polska Zbrojna; 1996; nr 143; s. 10.
Podwyżka czy regulacja; Stefan Konstańczak; Tamże.
Dostawca treści:
Bibliografia CBW
Artykuł
Tytuł:
Place Marketing in Hungary: The Case of Debrecen
Autorzy:
Kozma, Gábor
Powiązania:
https://bibliotekanauki.pl/articles/623741.pdf
Data publikacji:
2009-09-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
place marketing
Debrecen
Opis:
After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study examines one particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt to attract economic players and tourists, and to increase the satisfaction of existing target groups. Secondly, it evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and negative features of marketing activity can be identified.
Źródło:
European Spatial Research and Policy; 2009, 16, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
Autorzy:
Pellenbarg, Pieter
Meester, Wilhelm
Powiązania:
https://bibliotekanauki.pl/articles/623871.pdf
Data publikacji:
2009-09-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
place marketing
Groningen
Opis:
In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research question specifically deals with the influence of the marketing campaign on the image of Groningen.
Źródło:
European Spatial Research and Policy; 2009, 16, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Miejsca i nie-miejsca w perspektywie badań nad przestrzeniami publicznymi polskich miast
Places and non-places in the perspective of the Polish cities public spaces researches
Autorzy:
Bierwiaczonek, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/652311.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
miejsce
nie-miejsce
przestrzeń publiczna
place
non-place
public space
Opis:
The article presents choosen author’s and co’authors results of researches of public spaces conducted in polish cities. The attention is focused on these city spaces which acquire the status of a place. Results of the researches show that this process concern especially central and historical city’s spaces and some recreational areas. The theoretical basis of the article are theories of public space as well as classical (Tuan, Libura) and contemporary (Massey, Castello) concepts of place. Contemporary concepts of place focus on the dynamics, negotiative and sometimes conflictuality of the processes of place creation. The consumer character of place is also included in such point of view. Such an interpretation means that typical non-places (Auge), eg shopping centers, can become places for some residents of contemporary cities.
W artykule zaprezentowane są wybrane wyniki autorskich i współautorskich badań nad przestrzeniami publicznymi polskich miast. Uwaga skoncentrowana zostanie na tych przestrzeniach miejskich, które nabywają status miejsca. Taka sytuacja, jak wskazują wyniki badań, dotyczy szczególnie centralnych i historycznych przestrzeni miejskich oraz atrakcyjnych terenów rekreacyjnych. W warstwie teoretycznej w artykule znajdą się odwołania zarówno do teorii miejskiej przestrzeni publicznej, jak i klasycznych (Tuan, Libura) oraz współczesnych (Massey, Castello) ujęć teorii miejsca. W tych ostatnich zwraca się uwagę na dynamikę, negocjacyjność, a czasem konfliktowość procesów tworzących miejsce. Nie pomija się także komercyjnego i konsumpcyjnego charakteru miejsca. Taka interpretacja powoduje, że typowe nie-miejsca (Augé), np. centra handlowe, mogą dla niektórych mieszkańców współczesnych miast stawać się miejscami.
Źródło:
Acta Universitatis Lodziensis. Folia Sociologica; 2018, 64; 55-70
0208-600X
2353-4850
Pojawia się w:
Acta Universitatis Lodziensis. Folia Sociologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Ойконімна ретро- і перспектива Подільського воєводства
Retro- and Perspective of Place Names of Podolia Voivodeship
Autorzy:
Kupczynśka, Zoriana
Powiązania:
https://bibliotekanauki.pl/articles/1790516.pdf
Data publikacji:
2016-02-02
Wydawca:
Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
Tematy:
place name
derivational stem
place names’ landscape
formant
stratigraphy
place name system
archaic type
Podolia Voivodeship
Opis:
The article describes the retro- and perspective of place names in the Podolia Voivodeship. Studies show that this area belongs to Ukrainian territories settled a very long time ago but because of geographical, social, historical, economic and other reasons this area is represented by the archaic place names of a later period. Derivational stems of place names demonstrate their archaic origins besides their historical ascertainment. The analyzed materials demonstrate that there is a small percentage of place names formed from composite words. This is the evidence that these place names could be lost because of the circumstances: the decline of settlements under the influence of anthropogenic factors, the renaming of geographical objects, a change of name because of different language factors (substantivation) and social factors (the change of the formant of the place name when its derivational stem is the same) etc. It is possible that a lot of the archaic place names are not registered in historical sources. In fact, the area of the Podolia Voivodeship is represented by place names of an archaic type of the 13th century. The amount of place names has increased every century. Some of them have declined but many more place names have been saved upto today.
Źródło:
Studia Ucrainica Varsoviensia; 2016, 4; 153-173
2299-7237
Pojawia się w:
Studia Ucrainica Varsoviensia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Place product in the promotion of communes – the case of the Milicz carp and the Barycz Valley
Autorzy:
Glinka, Kamil
Powiązania:
https://bibliotekanauki.pl/articles/628704.pdf
Data publikacji:
2015
Wydawca:
Fundacja Pro Scientia Publica
Tematy:
promotion, place marketing, place product, traditional product, carp, Barycz Valley
Opis:
The constant competitiveness for the interest of entrepreneurs, tourists, students makes that local government units put effort into creating their image. However, the limited capital and organizational resources make that these units initiate multilateral promotion actions. Preparing its offer they repeatedly use attractive place products. The main aim of the article is to answer the question whether, if so in what ways, the Milicz carp, treated as a place product, is used in the promotion of the Local Action Group “Partnership for the Barycz Valley” created by the eight communes of Lower Silesia and Wielkopolskie province. Especially while taking into account two elements: first, the premises of the official strategic documents adopted within ‘the Barycz Valley’, second, the conducted in practice promotion actions. The use of two methods: content analysis and comparative analysis allows to state that the Milicz carp, against the goals in the given documents, plays a significant role in the promotion of the cooperating communes. Actions in the field of public relations have the greatest importance. On the other hand, the actions concerning the promotion of the Milicz carp do not accompany all the enterprises shaping the image of ‘the Barycz Valley’.
Źródło:
Journal of Education Culture and Society; 2015, 6, 2; 411-424
2081-1640
Pojawia się w:
Journal of Education Culture and Society
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Luksusy mundurowych : co o życiu wojska wie społeczeństwo?
Autorzy:
Mitek, Tadeusz ( -2012).
Powiązania:
Polska Zbrojna 1996, nr 110, s. 10
Współwytwórcy:
Chyrzyński, Ryszard. Sprostowanie
Data publikacji:
1996
Tematy:
Kadry (wojsk.) płace Polska
Płaca wojsko Polska
Żołnierze służby zawodowej płace Polska
Wojsko płace Polska
Życie codzienne wojska
Opis:
Sprost.:; Delikatna materia; Ryszard Chyrzyński; Tamże; nr 130; s. 10.
Dostawca treści:
Bibliografia CBW
Artykuł
Tytuł:
„Poznam Cię światełkami palców” – o inspirującym wpływie Lasek na twórczość księdza Jana Twardowskiego
"I will know you with the lights of my fingers" - about the inspiring influence of Laski on creativity priest Jan Twardowski
Autorzy:
Bohdziewicz-Sulecka, Beata
Powiązania:
https://bibliotekanauki.pl/articles/20434547.pdf
Data publikacji:
2023-08-23
Wydawca:
Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie
Tematy:
Jan Twardowski
Laski
miejsce
miejsce autobiograficzne
dotyk
place
autobiographical place
touch
Opis:
The article is a voice in the reflection on the culture-forming role of Laski, where Róża Czacka has been running the Society for the Care of the Blind since 1922. It is also a haven for those who have lost their sight of faith, a place of evangelical work and many creative inspirations. I show how the Laski community influenced Jan Twardowski’s post-war debut and his poetry. Referring to M. Czermińska’s article, I call Laski the poets autobiographical place. I interpret poems inspired by Twardowski’s stays and meetings in Laski, emphasizing the theme of sensual experience, mainly touch
Źródło:
Colloquia Litteraria; 2021, 30, 1-2; 59-80
1896-3455
Pojawia się w:
Colloquia Litteraria
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Granice w kompozycji przestrzeni miejskiej. Bariery i zobowiązania
Borders in the composition of a local space. Barriers and committments
Autorzy:
Maga-Jagielnicka, Regina
Powiązania:
https://bibliotekanauki.pl/articles/667067.pdf
Data publikacji:
2013
Wydawca:
Wydawnictwo Uniwersytetu Śląskiego
Tematy:
cultural landscape
tower block
place identity
place of memory
collective memory
Opis:
The article treats about a cultural landscape of the Nowy Dwór housing estate in Wrocław. Since its formation in 1938, the very estate has undergone deep topographic and ideologic changes: from the “racially elite” community at the time of national socialism, an “industrial colony” in socialism to the tower block it is nowadays. The aim of considerations on the past and present landscape of the housing estate is to understand the co-relations happening between people and the place of their inhabitance as a cultural phenomenon, and including it in a broader trend of cultural studies dealing with the places of memory, collective memory and cultural landscape.
Źródło:
Studia Etnologiczne i Antropologiczne; 2013, 13; 17-31
1506-5790
2353-9860
Pojawia się w:
Studia Etnologiczne i Antropologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Some examples of solutions to an inverse problem for the first-passage place of a jump-diffusion process
Autorzy:
Abundo, Mario
Powiązania:
https://bibliotekanauki.pl/articles/2183487.pdf
Data publikacji:
2022
Wydawca:
Polska Akademia Nauk. Instytut Badań Systemowych PAN
Tematy:
jump-diffusion process
first-passage place
inverse first-passage place problem
Opis:
We report some additional examples of explicit solu- tions to an inverse first-passage place problem for one-dimensional diffusions with jumps, introduced in a previous paper. If X(t) is a one-dimensional diffusion with jumps, starting from a random position η 2 [a, b], let be τa,b the time at which X(t) first exits the interval (a, b), and πa = P(X(τa,b) ≤ a) the probability of exit from the left of (a, b). Given a probability q 2 (0, 1), the problem consists in finding the density g of η (if it exists) such that πa = q; it can be seen as a problem of optimization.
Źródło:
Control and Cybernetics; 2022, 51, 1; 31--42
0324-8569
Pojawia się w:
Control and Cybernetics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Third places in the home. The idea of cohousing
Autorzy:
Markiewicz, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/1391162.pdf
Data publikacji:
2020
Wydawca:
Wyższa Szkoła Bankowa w Poznaniu
Tematy:
cohousing
third place
community
Opis:
The aim of this article is to analyse cohousing in the context of Ray Oldenburg’s theory of a third place. The author argues that cohousing, which promotes the idea of deep social relations in connection with respect for individualism and sustainable consumption and prosumption, can be viewed as a new form of socialization similar to Oldenburg’s concept of the third place. The first part outlines ideas underlying the concept of a third place, while the second part focuses on the assumptions of cohousing and demand conditions for its development. This theoretical article continues the author’s considerations about the concept of third places in the era of globalization.
Źródło:
Studia Periegetica; 2020, 31(3); 123-134
1897-9262
2658-1736
Pojawia się w:
Studia Periegetica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Pedagogy of place in the theatrical space. Theatre as a factor in shaping intercultural identity
Autorzy:
Namiotko, Urszula
Powiązania:
https://bibliotekanauki.pl/articles/2031334.pdf
Data publikacji:
2021-06-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
category of place
identity of a place
place pedagogy
non-professional
theatres
intercultural identity
regional and intercultural education
Opis:
The author presents several theoretical approaches to defining place and space in social sciences, placing both categories in the context of the terminology of the pedagogy of place and space in theater. By showing the role of theatrical practices in educating “to” and “through” place, they indicate the convergence of these activities with the assumptions of regional and intercultural education. Referring to the practices of non-professional theaters operating on the border of north-eastern Poland, the author analyses the symbolic potential of this art form as a factor shaping the intercultural identity of young people.
Źródło:
Edukacja Międzykulturowa; 2021, 14, 1; 245-257
2299-4106
Pojawia się w:
Edukacja Międzykulturowa
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Beyond Figures and Numbers Participatory Budgeting as a Leverage for Citizen Identity and Attachment to Place
Autorzy:
Anders-Morawska, Justyna
Hereźniak, Marta
Powiązania:
https://bibliotekanauki.pl/articles/1023073.pdf
Data publikacji:
2019-12-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
participatory budget
place attachment
social identity
community development
participatory democracy
place management
Opis:
The purpose of the paper is to examine the potential of participatory budgeting (PB) for the formation of citizen identity and attachment to the place in terms of individual, territorial and thematic focus. In the theoretical discussion, the authors analyse the concepts of place attachment, social identity and their influence on civic participation. The authors propose a conceptual framework for the analysis of relationships between PB, place attachment, and social identity. In the case of the community development model of PB, place attachment should lead to the citizens’ increased inclination to participate. In the case of participatory democracy model of PB citizen participation can lead to a stronger place attachment. The conceptual framework presented in the paper requires empirical confirmation. Further research on the subject should revolve around the influence of place attachment on the formation of social identity and vice versa by application of the discussed models of PB. The placemakers should take into account literature-based evidence that advisory models of PB do not reinforce place identity. The places that apply one of the transition models should consider the evolution of their PB policies towards either community development model or participatory democracy model. By review of diverse theoretical approaches on place identity and local participation, the paper creates a solid foundation for further analysis of the relationships between the application of PB and the development of civic identity and place attachment.
Źródło:
International Studies. Interdisciplinary Political and Cultural Journal; 2019, 24, 2; 27-40
1641-4233
2300-8695
Pojawia się w:
International Studies. Interdisciplinary Political and Cultural Journal
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
What can We Learn from City Marketing Practice?
Autorzy:
Kavaratzis, Mihalis
Powiązania:
https://bibliotekanauki.pl/articles/623745.pdf
Data publikacji:
2009-09-29
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
place marketing
Amsterdam
Budapest
Opis:
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues that need clarification before an agreement can be reached as to the exact effects and potential of city marketing as a tool of economic and socio-cultural development. A particular gap can be noticed between theoretical suggestions on the ways in which marketing should be understood and used within cities and the practical implementation as this can be observed in contemporary cities. A common view on this issue highlights the need for practitioners to follow theoretical ideas but the practice can also be a source of useful lessons that might enrich the theory. This paper investigates marketing and branding practices of two European cities in order to extract from the practice lessons that will support the theoretical development of city marketing and city branding and might contribute towards bridging this gap. The cities investigated are Amsterdam and Budapest, both of which provide valuable insights into the challenges of an effective city marketing implementation.
Źródło:
European Spatial Research and Policy; 2009, 16, 1
1231-1952
1896-1525
Pojawia się w:
European Spatial Research and Policy
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-50 z 1042

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